Breaking Down the "Value" of a Viral Hit

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full post: http://uber.la/2013/04/value-of-a-viral-hit/

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Breaking Down the "Value" of a Viral Hit

  1. 1. Breaking Down the "Value" of a Viral HitAn then it happens, a post gets picked up by someone (a site, an influential tweeter) and the congratulationsbegin. Self-congratulations, of course, no one is reading your blog, really. But does a post that generates 50% ofmy monthly traffic in four days, really something of value? I mean, of course, it’s what we’re doing it for. But doesit equal more business, more followers, more influence? I’m not sure. 23/1,698 0.0135% 15/1,698 0.008% +9 0 292 direct leads social shares Breaking Down the Value of Viral Hit by John McElhenney 4-6-13 / uber.la // cc: reuse w/attribution // @jmacofearth

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