WHO ARE WE?EMI Group is one of the worlds leading music companies, home tosome of the most successful and best known recording artists.EMI connects artist, music, people, and brands. Our record labels include: Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records. Artists on EMI labels include: Katy Perry, The Beatles, The Beach Boys, Coldplay, Beastie Boys, Gorillaz, David Guetta, Norah Jones, Lady Antebellum, Pink Floyd, Snoop Dogg, Corinne Bailey Rae, Keith Urban, LCD Soundsystem, The Kooks, Ok Go, Lenny Kravitz, Swedish House Mafia, and so many more.
THE GRAMMY ® AWARDS• The Grammy Awards are the most CELEBRATED and PRESTIGIOUS awards show in the industry.• The event is broadcasted both nationally and internationally. The 2012 Grammy Awards drew over 39.9 million viewers, the second largest audience in history!• 2012 EMI Grammy Award Winners Included: Corinne Bailey Rae, Lady Antebellum and Chris Tomlin.• EMI Grammy Nominees in 2012 included: • Katy Perry (nominated for record of the year) • Coldplay • David Guetta • Swedish House Mafia • The Decemberists • Amy Grant • Eric Church • Jo Lovano • Eric Benet
EMI GRAMMY PARTY ATTENDEES FROM 2012EMI is known for having one of the most star-studded, exclusive post-Grammy parties. A partial list of some of the artists and celebrities who have attended: Arcade Fire, Natasha Bedingfield, Coldplay, Daft Punk, Hilary Duff, Jermaine Dupri,, Carmen Electra, Faith Evans, A Fine Frenzy, Good Charlotte, Gorillaz, Ben Harper, Tommy Hilfiger, Paris Hilton, Janet Jackson, Norah Jones, Alicia Keys, Nicole Kidman, Lady Antebellum, Paul McCartney, Corinne Bailey Rae, Nicole Richie, Quentin Tarantino, Steven Tyler, Chris Tucker, Keith Urban, Kanye West, the White Stripes, Pharrell, 3OH!3, and many more!
WORLDWIDE PUBLICITYEMI successfully generates significant pre- and post publicity for this event. Last year’s Grammy party generated more than 600 MILLION POSITIVE MEDIA IMPRESSIONS.
SPONSORSHIP OPPORTUNITIESSO WHAT’S IN IT FOR YOU?:1. Participation in the EMI Grammy Event could position and elevate the visibility and profile of key brands of the entertainment industry’s most important: • Platinum, Gold and Emerging Artists • Taste-Makers and Influencers • Entertainment Industry Executives & Leaders • Influential News Media (celebrity, lifestyle, business)2. EMI would work to create opportunities to integrate the brand in an entertaining, organic, attention-grabbing and stylish way.3. Together we will work to authentically place and weave the brand into the EMI Grammy Event in a manner in which the brand looks chosen as opposed to being an obvious corporate sponsor.
4. Brand logo on EMI event invitation, mailed/e-mailed to theentertainment industry’s most influential executives and celebrities.5. Ability for your brand to invite pre-defined number of VIP gueststo EMI Grammy Party.6. Potential for your brand to create unique arrivals opportunitywith product placement on red carpet.7. Branding and logo placement at select interior step & repeatlocation and other key areas around the venue.8. The opportunity for your brand to be included on all related pressmaterials, both pre & post EMI GRAMMY party and productplacement within EMI GRAMMY party.9. Additional opportunities to be discussed…
FOR PROMOTIONAL PURPOSES ONLY. NOT TO BE DISTRUBUTED.
PRESENTING SPONSOR PACKAGEOn-site Exposure & Marketing Support• Step & Repeat Logo Placement (Prominent)•Dedicated Brand Lounge•Multiple areas for signage/display•Multiple Gobos: Large Logo PlacementPrint Exposure• Press Release• Invitation Logo PresenceAdditional• 35 VIP Invites to party• Brand Lounge with artist meet and greet$500,000
SPONSORSHIP PACKAGES General packages can be customized to meet specific needsLEGEND SUPERSTAR ROCK STAROn-site Exposure & Marketing Support On-site Exposure & Marketing Support On-site Exposure & Marketing Support• Step & Repeat Logo Placement (Prominent) • Step & Repeat Logo Placement (Medium) •Dedicated area for brand•Dedicated Brand Lounge • Dedicated area for brand•Multiple areas for signage/display • Multiple areas for signage / display•Multiplte Gobos: Large Logo Placement • Multiple Gobos: Medium Logo PlacementPrint Exposure Print Exposure Print Exposure• Press Release • Press Release • Press Release• Invitation Logo Presence • Invitation Logo Presence • Invitation Logo PresenceAdditional Additional Additional• 20 VIP Invites to party • 10 VIP Invites to party • 5 VIP Invites to party$250,000 $175,000 $100,000
Additional Opportunities• 3D Projection mapping on the Capitol Tower• Charity tie-in benefiting MusiCares, Stand Up For ACure, or charity of your choice• Mutually agreeable established artist performs 4 to 6 songsin the Brand Lounge with artist meet and greet• Promotional activation around the GRAMMY NominationsConcert in December• Digital downloads incentive/rewards program as part ofsweeps or promotion.