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Rochelle Moulton from RochelleMoulton.com
Rochelle is the founder and President of Be Unforgettable Media. A brand strategist, marketing maven and creative midwife, she writes weekly at RochelleMoulton.com about the intersection of business and personal brand strategy.
She is a serial entrepreneur (and occasional intrapreneur) who has built, led (and sometimes sold) a handful of 6 and 7-figure service businesses.
Have a listen to my chat with Rochelle
See highlights and links from of our chat below…
Check out the transcript or download it to read later: ENJOY!
Up front, as a Professional Rochelle is a: Consultant, Programmer (Course Creator and Teacher), a Speaker and a Writer;
What Rochelle actually does is make YOU UNFORGETTABLE.
She works with soloists—consultants, authors, speakers, experts, and creatives—to develop their personal brand, platform and business model.
Rochelle puts it: “I’ll serve as your brand, business and marketing strategist, catalyst and chief evangelist. My job is to reach into your head and pull out your very best bits and put them to work on the big stage. Big presence, big results.”
When I suggested that she could possibly be considered a personal brand alchemist Rochelle pondered and replied:
“Oh, alchemist – That’s interesting — I kind of like that. I usually will call myself a strategist but the strategist I think implies that everything is about fact. And the alchemy is I think what happens when you have more than one person in the mix. You know, you can have some magic happen.”
“I think to really do this where it serves you best, you being the business owner, the consultant, the author where it serves you best, does it really has to have both sides of your brain in there because people, you know, people buy and connect on emotion.”
Even in the earliest days of her career, Rochelle found consulting to be the common thread that ran consistently throughout;
“I spent a lot of time in a big consulting firm. I became a partner there and I spent all of my time running around mostly the Midwest, trying to make mergers, acquisitions and spinoffs work for mostly big companies like United Airlines, Ameritech; those guys. And then in ’94 for variety of reasons, I basically chucked it all to start my first business.”
Best Quote EVER! “When I saw the twisty, soul-sucking machinations, required to stay in the corner office, I put on my big girl panties and heading for the exit.”
“And I think I might be unemployable now.”