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GO HERE TO HEAR MY CHAT WITH ANN
Mimika Mimika Cooney is the creator and host of
“Mimika TV“, a published author, speaker and small business marketing expert.
Mimika’s new passion and focus is teaching
solopreneurs, creatives and photographers the
fundamentals of business and marketing through her online membership site at www.CaptureSchool.com
Have a listen to my chat with Mimika.
Mission to Help Creatives Focus and Grow Their Business
So really the whole niche is, the one man person or one woman show, even a small business who doesn’t have a lot of resources but needs to know the shortcuts… I’ve always had a passion for teaching and helping others grow. So, for me, I always thought there was something bigger I was made to do with what I’ve done in my life.
I’m really excited in order to help other entrepreneurs and creative’s because I’m sure you can tell a lot of us creative’s suffer from a bit of ADD. We can’t focus very well on longer tasks and sometimes I find there’s a lot of things out there that make it hard to, implement into business especially when it comes from a creative side because you want to make it easy to implement, easy to learn.
Why the Name: Capture School,
It’s about, capturing people’s imaginations, capturing people’s dreams, helping them really take ownership of what it is that they want to achieve in their businesses.
I can’t travel a lot. So for me, I kind of felt that it would make more sense to put everything that I know into an online format because a lot of my students that learn from me are also moms and work part time and try to run a household. Travelling is an issue as well as time. So for me I’m always about how can I make things, work smarter and get more done in less time. And the whole structure of the whole school is going to be online learning. So it will be video and audio downloads as well as worksheets.
So it’s a system I put together that I’ve developed that I feel, certain So it’s like an online forum for busy entrepreneurs… so it’s kind of like combining, online learning with the coaching model as well.
We’re All in the People Business
It’s people who click links, not computers. So even if we’re talking about PPC or whether you’re B2B, or B2C, whatever type of business you’re in — At the end of the day, we have to appeal to people and people are emotionally driven and then that’s what I’m finding the more I read and the more I study is that it’s still very — even in a very sort of logical business, people are still driven by the emotions.
So it’s like how do you touch on that? How do you get people to listen and it’s all about standing out in a really busy saturated economy. So you have to work much harder to break through the noise…