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Herminone Way from StartUpWorld.info
Hermione, is a new media journalist, reality TV personality and a successful entrepreneur.
Her many projects include;
Vibease.com - Just to name a few.
Hermione: “I have to pinch myself to check that it is actually me that’s living this life because I grew up on a little tiny farm milking cows in a little village in Devon which is a county in the south of England, and somehow I’m living this extravagant, amazing, incredible life in San Francisco now where I spent the last seven years traveling all over the world and meeting people like Richard Branson.”
“I did a degree in Journalism. And that is really when my entrepreneurial journey started and it started with a problem; I was doing this degree in Journalism and my degree was teaching newspaper journalism. I was like hold on a minute, newspapers are dying, and everything is going online”
“Everyone is doing citizen journalism and video blogging. Why aren’t we being taught this? Why aren’t we being taught how to write online media, how to video blog?
Why are we still being taught the medieval practices of newspaper journalism?
When I graduate, I’m going to be working in digital not print.”
“And so I was googling on the internet of an institution or place where I could get training in online journalism and video production and nothing existed. Nothing.”
“And so I think I was having a conversation with my older brother, who is also an entrepreneur and which helps and he said, “Well, why don’t you start your own thing?” And I said, “You’re right. I’ll start my own thing.” And that was how Newspepper was born and that was 2007.”
“So nobody else in London was really doing like low-cost online video and that is really how we grew and people heard about us and they’re like, “Oh, my god. You mean, we can get a video for hundreds less of the price that this production – large production studio charges us.” We were like, “Yeah.” And you know word just spread and we ended up getting clients like BBC and Parliament in Channel 4 and we were just really saying “yes, yes, yes” and being open.”
“I’ve always been wild. At school I was very, very naughty. I was always the kid that was getting expelled. I would always ask why… like teacher would explain something, I said, “Yeah, but why?” “Yeah. But why is that? Why? Why? Why?” So I wouldn’t ever accept just the answer that was given to me.”
“I was probably a pain in the neck… but I think that translates well to entrepreneurship because you always have to sort of fight the status quo and look outside the box and bend the rules and beg for forgiveness rather than ask permission.”