Be the first to like this
GO HERE TO HEAR MY CHAT WITH BRYAN http://bigvaluebigbusiness.com/episode21
Bryan comes to us from BryanKramer.com
This is Bryan’s personal digital space where he talks about (among other cutting edge marketing topics) the evolution of marketing the models of the B2B and B2C to a more personal, Human 2 Human approach to interacting in the marketplace. You can take a deep dive into this subject by checking out his latest book:
Human to Human: There is no B2B or B2C
Bryan is also the president and CEO of PureMatter.com; an award winning global digital agency based in Silicon Valley. Bryan and his agency have captured over 100 industry awards and accolades, with Bryan landing in the Forbes top 25 list of influencers to follow…
Have a listen to my chat with Bryan Kramer.
See highlights and links from of our chat below…
Check out the transcript or download it to read later: ENJOY!
Talking with Bryan we find out how we can improve our communication and humanize or rehumanize our message as we compete in this extremely noisy marketplace.
Building in a Bubble &
Combining Traditional and Digital
I worked my way up in the agency world. And I worked in one of the oldest agencies here in Silicon Valley, San Jose. And I got a job out of college working for this agency Carter Waxman at that time and my role really at all the agencies that I’ve worked for was to bring the digital revolution and integration to the agency.
So it was taking a traditional and newly digital at that time integration and bringing the two together by training, educating and selling that service into clients for the agency. And that really kind of became my MO really or the thing that I became I think good at for the next foreseeable future and it became something that I really worked hard at as well because it really was a passion of mine.
Birth of Purematter
By the time, my partner and I Courtney Smith started Purematter, I think it’s now 12 years ago, we wanted to combine again traditional and digital and now we’ve grown into a much more digital agency, here working with enterprise clients like Cisco and IBM and Pitney Bowes and MasterCard and Plantronics and companies like that.
So we’re really excited, really pinching ourselves right now with the work that we’re doing and I think just along the way if there’s any takeaway it’s just really kind of, you know, learning the ropes and not saying no to anything along the way because it really helped prime me for what I’m doing here today.
Key Elements to Success
Infrastructure is probably the most critical before you go to market with anything. So often I see companies produce a product and just go for it rather than concentrating internally and spending the time to get your resources and resource management and financials and all the HR and all the different aspects across the, you know, the internal spectrum up and running first.