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GO HERE TO HEAR MY CHAT WITH ALEXANDRA
Alexandra is the co-founder of
An awesome inbound marketing automation platform designed to help small businesses to:
– Create and distribute their content
– Attract and nurture inbound prospects.
You’ll find all of this happening at: GetSpokal.com
Canadian,born and raised
North American entrepreneur. and a marketer.
Spokal is my fourth venture.
Personal life: I love riding horses
I love kiteboarding. And as a little aside, we actually took Spokal remote.
We took our whole (Spokal) team remote and moved to Caribbean for four months last summer. And worked on a company down there, I learned to kitesurf, and through inbound marketing, we were able to grow our business significantly while having a good time under that Caribbean sun.
Upcoming Book – Fall 2014:
Called Zero Friction
I’m working on a book all about e-retail. And so that’s why I decided to call myself an e-retail author.
It’s not specifically e-commerce. It really talks a lot about what happens when the barriers to buying and selling and creating online are gone for everyone and what does that look like as we move towards this concept of a zero friction worlds. And ultimately, I think it leads to amazing customer experiences. And so this book was originally written to be e-retail book and in order to stay relevant and writing an e-retail book, it’s quite challenging.
So we took a bit of a social, cultural, economical, kind of global approach to the book and really looked at what’s the concept of e-retail. And it’s really about breaking down those barriers, and that’s a very similar concept to what marketing automation does for small business, how do you breakdown these barriers and scale up so that you can have a small business marketing from the Caribbean or you can have someone halfway around the world selling something they made and it’s actually economically viable. And so that’s really sort of, I guess, kind of deep down as part of my passion and that’s what I decided yeah, I guess that’s what an e-retail author is.
We came together full time in Spokal, April 2012. So that’s me and my cofounder, Chris.
Chris actually started tinkering with the idea about November 2007, sort of part time, trying to see does this concept makes sense, is it resonating, can we actually do it technically. Spokal is quite technically robust just because we actually integrate with a ton of different providers. So he really wanted to see could we even do it as possible. And then we actually met at a co-working space out of Vancouver. And I really liked the idea and he was thinking, okay, well, let’s rev this up. So then we both went on it fulltime in April 2012.