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Activity 2 Mobius Toy, Inc.

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Activity 1 Mobius Toy, Inc.
Team Green
Cross-Border Innovation at Harvard Summer School 2013

Published in: Education, Business, Technology
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Activity 2 Mobius Toy, Inc.

  1. 1. Stakeholder Analysis, Strategic Objectives, and Performance Indicators of Documentation of Strategic Analysis 7/9/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 1 Activity #2
  2. 2. Stakeholder Analysis 7/9/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 2 Group Title Responsible Name of the stakeholders Title of the requirement Individual responsible for reporting the requirement Customers Parents: impart knowledge and eco-friendly values to children Claudia Dall'Osso Customers Children: provide a fun way to interact with friends while learning Claudia Dall'Osso, Stefano Angeli Suppliers Maintain reliable longterm relationships Elizabeth Wu Suppliers Maintain high satisfaction with above-market payment terms Elizabeth Wu Shareholders return on profit / return on sales / return on investment Carine Melhorn Shareholders Establish a positive corporate image Jean-Luc Winkler Employees Develop a wide range of skills for all employees and promote employee diversity All directors, CEO Employees Reward idea creator All directors, CEO Community Encourage local employment All directors, CEO Community Partner with a local environmental organization and donate part of profits to the organization Jean-Luc Winkler Competitors Maintain competitive market shares in our core competencies Carine Melhorn, Jean-Luc Winkler Competitors Engage in fair play and transparent practices CEO
  3. 3. Strategic Objectives 7/9/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 3 Group Title Responsible Label of the strategic thrust Title of the objective Individual responsible for reporting the objective Workforce Ensure employees/consultants satisfaction All directors Workforce Periodically assess that all directors have adequate resources to meet target objectives CEO Workforce Ensure that internal creative ideas and suggestions are incorporated in a timely manner All directors Finance Ensure a fair and transparent bid-process for suppliers to review status of submitted service proposals Carine Melhorn Finance Increase profitability of company Carine Melhorn Finance Build a positive company image Jean-Luc Winkler Quality Select vendors who adhere to a minimum of 2 forest certifications [FSC (Forest Stewardship Council), SFI (Sustainable Forestry Initiative), PEFC (Programme for the Endorsement of Forest Certification), or ATF (American Tree Farm)] Jean-Luc Winkler Quality Ensure customer satisfaction by producing high-quality toys made with safe and natural products Elizabeth Wu, Stefano Angeli
  4. 4. Performance Indicators 7/9/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 4 Title Unit Target Responsible Title of the indicator Unit of measurement Target value of the measurement Individual responsible for reporting the indicator Employee satisfaction Combination of employee retention rate and absenteeism rate Employee retention rate of 85%, absenteeism rate of under 2% Claudia Dall’Osso, all directors Customer satisfaction Negative customer feedback and/or product returns. Less than 5% of customers leaving negative feedback and/or returning products Jean-Luc Winkler, Elizabeth Wu Profitability Return on Investment 35% ROI after 3 years of operation Carine Melhorn Corporate image Positive media monitoring rate Achieve a minimum of 90% positive company mentions in the media (online media and industry related print media), no negative company mentions Jean-Luc Winkler
  5. 5. Accounting and other financial activities Legal and compliance matters Finance and Legal Operations Director Carine Melhorn Advertisement agency Branding and Communication Agency Marketing Director Jean-Luc Winkler Eco-materials consultant Prototype Ideation Director Stefano Angeli Appendix: Organization Chart 7/9/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 5 Operations and QC Director Elizabeth Wu Production and assembly Logistics Functions performed within the company Outsourced activities Playground open space where the directors (and selected employees) meet to discuss new concepts ideas Child psychologists, teachers, parents and children Creativity Manager and Playground Gatekeeper Claudia Dall’Osso CEO John Doe for comparison with individual responsibilities

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