Name, Logo, Mission, Organization
Chart, Innovation Plan and
Benchmarking
of
Documentation and Explanation of
the Development Process
7/2/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli,
Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
1
Activity #1

Executive Summary
7/2/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
2
Name:
Mobius Toy, Inc.
Logo:
Innovation Plan Title Mobius Toy, Inc. 2013-2018 Innovation Plan
Mission To foster interactive learning for children using innovative concepts and
sustainable technology.
Benchmark Magic Cabin http://www.magiccabin.com/eco-friendly-toys/eco-
friendly-toys.htm
individual’s name role
Claudia Dall’Osso creativity manager and playground gate keeper
Carine Melhorn finance and legal operations director
Elizabeth Wu operations and qc director
Jean-Luc Winkler marketing director
Stefano Angeli prototype ideation director
Responsibilities

Name Creation
A mobius strip is a loop, often made with paper, twisted in a particular way that gives it an infinite surface.1 This
name and the nature of the loop imply infinite possibilities, never-ending ideas, and limitless creativity. Because
it is often made out of paper, this name also incorporates our company’s theme of sustainability.
While thinking about naming the company Mobius, Inc., we were
afraid that this sounded too much like a mathematical modeling
company, so we decided on Mobius Toy, Inc. to make our products and
purpose more clear.
7/2/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli,
Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
3
 language ambiguity error
 Easily pronounced
 existing company congruency
1 http://en.wikipedia.org/wiki/M%C3%B6bius_strip
* http://www.123rf.com/photo_17312148_social-network-logo.html
* http://graphicriver.net/item/font-folded-of-ribbon-colored-paper-roman-alphabet/4456106

Mission Statement
7/2/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
4
’s mission is
“to foster interactive learning for children using
innovative concepts and sustainable technology.”

Accounting and other financial
activities
Legal and Compliance matters
Finance and
Legal Operations Director
Carine Melhorn
Advertisement agency
Branding and
Communication Agency
Marketing Director
Jean-Luc Winkler
Eco-materials consultant
Prototype Ideation Director
Stefano Angeli
Organization Chart
7/2/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
5
Operations and QC Director
Elizabeth Wu
Production and assembly
Logistics
Functions performed
within the company
Outsourced activities
Playground
open space where the
directors (and selected
employees) meet to discuss
new concepts ideas
Child
psychologist, teachers, parents and
children
Creativity Manager and
Playground Gatekeeper
Claudia Dall’Osso
CEO
John Doe

Responsibilities
7/2/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano
Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
6
individual’s name role
John Doe CEO
Claudia Dall’Osso Creativity Manager and Playground Gatekeeper
Carine Melhorn Finance and Legal Operations Director
Elizabeth Wu Operations and QC Director
Jean-Luc Winkler Marketing Director
Stefano Angeli Prototype Ideation Director
The CEO is representing the overall company and takes final legal decisions. All directors are
responsible for their departments. They supervise the outsourced activities and detect new
possibilities that improve our processes in order to add value to our products and thus to
our customers. To encourage innovation through creative collaboration, we arranged the
departments around a creativity think tank called the “playground.” This is the place where
new ideas are presented, discussed, and evaluated. In order to realize these ideas,
employees and external consultants are brought together, guided by the creativity manager
and playground gatekeeper, to enable cross-departmental teamwork.

Benchmark
7/2/2013
Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli,
Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu
7
name website Mission statement
Magic Cabin http://www.magiccabin.
com/eco-friendly-
toys/eco-friendly-
toys.htm
Our eco-friendly toys are child, parent, and planet friendly. Also known as green
toys and natural toys, these are made from materials that do less harm to the
planet than toys made with traditional materials. There is no one strict definition
of an eco-friendly toy, but for us it must meet certain criteria such as being made
from sustainable sources, renewable woods, or recycled materials.
LeapFrog http://www.leapfrog.co
m/en/index.html
LeapFrog is a leading designer, developer and marketer
of innovative, technology-based educational products and related
proprietary content. LeapFrog is 100% focused on developing products
that will provide the most engaging, effective learning experience – for
all ages, in school or home, around the world. We put learning first – a
philosophy that distinguishes us from our competitors and fuels the
entire company.
Seegling http://www.seedling.co.
nz/Default.aspx
Our aim is to create inspirational products that creates an opportunity for ideas
and curiosity to grow
Planet Happy http://www.planethappy
toys.com/
Planet Happy’s mission is to promote imaginative and intelligent play while setting
a higher standard for children’s products. We focus on carrying beautifully crafted
natural toys, games, books, and more, and all of our products fall into at least one
of the following categories: all natural, organic, fairly traded, green (environmental
awareness), responsible (labor), and multi-use. At Planet Happy parents, children,
and the earth can smile together!
selected competitors for benchmarking