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Activity 1 Mobius Toy, Inc.

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Activity 1 Mobius Toy, Inc.
Team Green
Cross-Border Innovation at Harvard Summer School 2013

Published in: Education, Business, Technology
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Activity 1 Mobius Toy, Inc.

  1. 1. Name, Logo, Mission, Organization Chart, Innovation Plan and Benchmarking of Documentation and Explanation of the Development Process 7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 1 Activity #1
  2. 2. Executive Summary 7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 2 Name: Mobius Toy, Inc. Logo: Innovation Plan Title Mobius Toy, Inc. 2013-2018 Innovation Plan Mission To foster interactive learning for children using innovative concepts and sustainable technology. Benchmark Magic Cabin http://www.magiccabin.com/eco-friendly-toys/eco- friendly-toys.htm individual’s name role Claudia Dall’Osso creativity manager and playground gate keeper Carine Melhorn finance and legal operations director Elizabeth Wu operations and qc director Jean-Luc Winkler marketing director Stefano Angeli prototype ideation director Responsibilities
  3. 3. Name Creation A mobius strip is a loop, often made with paper, twisted in a particular way that gives it an infinite surface.1 This name and the nature of the loop imply infinite possibilities, never-ending ideas, and limitless creativity. Because it is often made out of paper, this name also incorporates our company’s theme of sustainability. While thinking about naming the company Mobius, Inc., we were afraid that this sounded too much like a mathematical modeling company, so we decided on Mobius Toy, Inc. to make our products and purpose more clear. 7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 3  language ambiguity error  Easily pronounced  existing company congruency 1 http://en.wikipedia.org/wiki/M%C3%B6bius_strip * http://www.123rf.com/photo_17312148_social-network-logo.html * http://graphicriver.net/item/font-folded-of-ribbon-colored-paper-roman-alphabet/4456106
  4. 4. Mission Statement 7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 4 ’s mission is “to foster interactive learning for children using innovative concepts and sustainable technology.”
  5. 5. Accounting and other financial activities Legal and Compliance matters Finance and Legal Operations Director Carine Melhorn Advertisement agency Branding and Communication Agency Marketing Director Jean-Luc Winkler Eco-materials consultant Prototype Ideation Director Stefano Angeli Organization Chart 7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 5 Operations and QC Director Elizabeth Wu Production and assembly Logistics Functions performed within the company Outsourced activities Playground open space where the directors (and selected employees) meet to discuss new concepts ideas Child psychologist, teachers, parents and children Creativity Manager and Playground Gatekeeper Claudia Dall’Osso CEO John Doe
  6. 6. Responsibilities 7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 6 individual’s name role John Doe CEO Claudia Dall’Osso Creativity Manager and Playground Gatekeeper Carine Melhorn Finance and Legal Operations Director Elizabeth Wu Operations and QC Director Jean-Luc Winkler Marketing Director Stefano Angeli Prototype Ideation Director The CEO is representing the overall company and takes final legal decisions. All directors are responsible for their departments. They supervise the outsourced activities and detect new possibilities that improve our processes in order to add value to our products and thus to our customers. To encourage innovation through creative collaboration, we arranged the departments around a creativity think tank called the “playground.” This is the place where new ideas are presented, discussed, and evaluated. In order to realize these ideas, employees and external consultants are brought together, guided by the creativity manager and playground gatekeeper, to enable cross-departmental teamwork.
  7. 7. Benchmark 7/2/2013 Harvard Summer School, Cross-Border Innovation, Team Green: Stefano Angeli, Claudia Dall’Osso, Carine Melhorn, Jean-Luc Winkler, Elizabeth Wu 7 name website Mission statement Magic Cabin http://www.magiccabin. com/eco-friendly- toys/eco-friendly- toys.htm Our eco-friendly toys are child, parent, and planet friendly. Also known as green toys and natural toys, these are made from materials that do less harm to the planet than toys made with traditional materials. There is no one strict definition of an eco-friendly toy, but for us it must meet certain criteria such as being made from sustainable sources, renewable woods, or recycled materials. LeapFrog http://www.leapfrog.co m/en/index.html LeapFrog is a leading designer, developer and marketer of innovative, technology-based educational products and related proprietary content. LeapFrog is 100% focused on developing products that will provide the most engaging, effective learning experience – for all ages, in school or home, around the world. We put learning first – a philosophy that distinguishes us from our competitors and fuels the entire company. Seegling http://www.seedling.co. nz/Default.aspx Our aim is to create inspirational products that creates an opportunity for ideas and curiosity to grow Planet Happy http://www.planethappy toys.com/ Planet Happy’s mission is to promote imaginative and intelligent play while setting a higher standard for children’s products. We focus on carrying beautifully crafted natural toys, games, books, and more, and all of our products fall into at least one of the following categories: all natural, organic, fairly traded, green (environmental awareness), responsible (labor), and multi-use. At Planet Happy parents, children, and the earth can smile together! selected competitors for benchmarking

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