A Rust Belt Renaissance?
Millennials as Change Agents in the Steel City

Jason Swanson. Millenials by Millenials. APF Virt...
“U-Haul survey suggests young are moving to Pittsburgh” Post Gazette

“Pittsburgh Among Top Cities For People Under 30” CB...
The future is already here —

it's just not very evenly distributed.
“When I first moved here, you only saw 2 types of people on bikes; crazy bike
messengers, and DYI guy riding his kid’s mou...
“The Gen Y people moving here are much more “green”, but even more than that it
seems like there is a real push to be self...
“I wanted to start my own business, but no one wanted to lend to a debt riddled
student that wants to start an Asian desse...
“We figured it would be cool to have a cheap space for people that sort of has the
same things going on as we did. This wa...
“You have things in this area which are more strategic training , and having that be a
type of exercise that is more funct...
“This is the 2nd resurgence so to speak. The first attempt was in the 80’s and that
gave us a skyscraper. What is differen...
Expected Futures…
“Gentrification” “More Crowded” “More Public Transportation”

“Global City” “Big Companies Invade” “High...
Visions…
“World City” “Café Culture” “City as Resource”

“More Jobs” “Continued Grass Roots Feel” “Healthier”

“Strong Loc...
Thank You!

jlswanson@gmail.com
@jasonswanson
#mbym
A Rust Belt Renaissance? Millennials as Change Agents in the Steel City
A Rust Belt Renaissance? Millennials as Change Agents in the Steel City
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A Rust Belt Renaissance? Millennials as Change Agents in the Steel City

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My talk from Millennials by Millennials

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  • Since 2011 – 70% of new arrivals are under 35. In the past 5 years to population of 20-34 year olds has grown 7%
  • American Community Survey – 269% rise in bike commuting since 2000
  • Weak signal for alt business financing – Dream Cone -
  • He is pretty much right, there are 6 co working sites, and 2 incubator sites (A twist on the co-working spaces, business incubators provide space and education for new businesses. Instead of tenants, the spaces take applicants and provide start-up funding to get your business off the ground.)
  • Common words and themes
  • How does all this compare back to these stereotypes?
  • A Rust Belt Renaissance? Millennials as Change Agents in the Steel City

    1. 1. A Rust Belt Renaissance? Millennials as Change Agents in the Steel City Jason Swanson. Millenials by Millenials. APF Virtual Gathering.
    2. 2. “U-Haul survey suggests young are moving to Pittsburgh” Post Gazette “Pittsburgh Among Top Cities For People Under 30” CBS Pittsburgh “Study shows more young people moving to Pittsburgh region” PittsburghTODAY “Study shows more young people moving to Pittsburgh region” CBS Pittsburgh “The 10 Best Cities for Millennials (#7)” 24/7 Wall St “ ’I Always Knew I Would Come Back ‘ To Pittsburgh” The Atlantic
    3. 3. The future is already here — it's just not very evenly distributed.
    4. 4. “When I first moved here, you only saw 2 types of people on bikes; crazy bike messengers, and DYI guy riding his kid’s mountain bike to work. Now I see dozens of people commuting by bike everyday.” – Ryan F
    5. 5. “The Gen Y people moving here are much more “green”, but even more than that it seems like there is a real push to be self sustaining. Look at the lots turned into community gardens, and look beyond those – it seems like every back yard has a rain barrel and is growing something.”– Samantha P
    6. 6. “I wanted to start my own business, but no one wanted to lend to a debt riddled student that wants to start an Asian dessert popup store. I guess I can’t blame them…” -Jasmine C
    7. 7. “We figured it would be cool to have a cheap space for people that sort of has the same things going on as we did. This was like 5 years or so ago. It was really tough trying to setup, and from what I understand we were one of the first, if not the first co-working spaces in the city. Fast forward to 2013 and there are at least 8. That would not have been possible without the Millennials moving here.”-Kevin B
    8. 8. “You have things in this area which are more strategic training , and having that be a type of exercise that is more functional in nature. It attracts a young crowd. What you see in Pittsburgh are places like Cross Fit that really have that Millennial type, and I don’t think you would have seen that 5 years ago.” - Janelle P
    9. 9. “This is the 2nd resurgence so to speak. The first attempt was in the 80’s and that gave us a skyscraper. What is different is that this one is organic, it has a grass roots feeling. The new generation that’s moving here don’t want to change the city, they want to add to it the culture and keep things moving.” – Daryl C
    10. 10. Expected Futures… “Gentrification” “More Crowded” “More Public Transportation” “Global City” “Big Companies Invade” “Higher Cost of Living” “The City Continues to Grow” “Harder for Working Class”
    11. 11. Visions… “World City” “Café Culture” “City as Resource” “More Jobs” “Continued Grass Roots Feel” “Healthier” “Strong Local Networks” “More Green Spaces” “ More Public Trans” “Inclusive” “Affordable” “ More Arts” “More / Stronger Independent Business – No Chains!”
    12. 12. Thank You! jlswanson@gmail.com @jasonswanson #mbym

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