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The WordPress Hosting experience - Bought cheaply and paid dearly? - Jan Löffler, CTO Plesk - CloudFest 2019

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There are two main customer types in the world of WordPress: The greed-is-cool guy and the one who happily pays a premium for services that help to increase both performance and security of web projects and agility of workflows. What’s the difference between the two and who’s the one you want to go after? There are so many WordPress hosting offerings available and even we’re getting confused when trying to compare them all. So we asked experts to do it instead. In his talk Jan will not only share some of the results and introduce his vision of the best-in-class WordPress hosting. He’ll bring a surprise guest telling you how to make a WordPress user happy and let hosters stand out from the crowd. Becoming the most wanted WordPress hoster alive is easier than you think. Join in and be the first to hear about the latest product innovations from Plesk.

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The WordPress Hosting experience - Bought cheaply and paid dearly? - Jan Löffler, CTO Plesk - CloudFest 2019

  1. 1. The WordPress Hosting experience
  2. 2. ≈ WordPress is like making love!
  3. 3. Spurious correlations... website was hacked
  4. 4. 33,3%of websites use WordPress
  5. 5. http://w3techs.com/technologies/history_overview/content_management/all/y % of websites using WordPress
  6. 6. THE WEB IN NUMBERS Scanning the universe of websites... 220.000.000 domains
  7. 7. WE SCANNED THE WEB Own scans of 88M+ domains with Google Ranking: every 2nd WordPress site worldwide is hosted by one of those Top 15 Hosting Groups all others
  8. 8. “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” John Russel, President of Harley Davidson
  9. 9. 11 Web Pros
  10. 10. Safety first
  11. 11. WordPress accounted for 90 percent of hacked CMS sites in 2018 Note: The data in this graph exceeds 100% due to the fact that some websites may have multiple CMS installations. For example, it’s common to see both WordPress and Joomla! installed on the same server account. Source: Sucuri ...
  12. 12. Source: Sucuri Hacked websites - Updated vs Outdated Core
  13. 13. Minimum Requirements for WebApp Security Data Center level ● route traffic through a cloud based WAF to block attacks already before hitting your server ● provide DDoS mitigation
  14. 14. Minimum Requirements for WebApp Security OS level ● keep Linux kernel updated ● keep OS & system software update ● force usage of strong passwords ● close all non-required ports via firewall to prevent from configuration mistakes and bugs ● continuously scan for malware and viruses ● continuously scan for vulnerabilities software
  15. 15. Minimum Requirements for WebApp Security Web server level ● use a web application firewall (WAF) to block attacks on web server level ● force usage of strong passwords ● remove insecure components like Apache modules (e.g. mod_perl) if you run in shared hosting mode to reduce the risk of cross-client access ● Disable any login options you don’t need or don’t want to support
  16. 16. Minimum Requirements for WebApp Security Application level (WordPress instance) ● configure file system and access permissions to only allow required usage while blocking everything else ● keep CMS always updated including plugins & themes ● don’t use plugins & themes with known security issues ● force usage of strong passwords ● enable multi-factor-authentication (MFA) ● continuously scan for website vulnerabilities ● check your users from time to time
  17. 17. Reliability
  18. 18. Testing
  19. 19. Mass management | GIT | WP CLI Convenience
  20. 20. Great Performance Performance & Throughput
  21. 21. Layers to be tuned for site performance ● Server hardware ● Web Server configuration ● Caching (Memcached, Redis, NGINX, Varnish) ● PHP configuration (7.3, OPCache) ● Content-Delivery-Networks ● Database optimisations ● Theme & plugin selection ● WordPress instance optimisations ● In-Browser optimisation
  22. 22. tophoster WORLD’S NEXT For WordPress Edition
  23. 23. 27 Who’s in?
  24. 24. tophoster WORLD’S NEXT WordPress Edition
  25. 25. In a nutshell - what do those players do better than others? They offer great support They engage with the WP community They have great infrastructure They optimise for WordPress They focus on WordPress
  26. 26. The perfect WordPress product
  27. 27. The perfect WordPress product?
  28. 28. Plesk is your trusted partner for WP!
  29. 29. Broken or not? How would a human decide?
  30. 30. How can you sell WordPress Toolkit to all customers not having Plesk?
  31. 31. “Manage WordPress sites independently of their hosting infrastructure and server location”
  32. 32. „Great things are done by a series of small things brought together” Vincent Van Gogh
  33. 33. Keep the core lean and robust Do it your way & Open Source Faster release cycles Better quality and safe updates More features and solutions Save disk space Why Extensions?
  34. 34. One more thing...
  35. 35. Plesk Obsidian coming this summer!
  36. 36. Plesk Obsidian Highlights Modern Web Stack Web Project Lifecycle User Experience Mail improvements ● MongoDB ● Improved Docker integration ● Domain Connect ● .htaccess support for NGINX ● PHP Composer support ● Pre-configured by default ● Defaults customizable by hosters ● Alerting & notification center ● Advanced monitoring ● Move domains between subscriptions ● Ability to restrict server-side operations for Plesk Admin ● Improved UX ● New Website Overview ● Updated File Manager ● SNI for Mail Services ● Forgot password feature ● Emails from Plesk are not considered as SPAM out of the box
  37. 37. Don’t wait! Upgrade now!
  38. 38. Why it is so important to run the latest Plesk version?
  39. 39. Highest NPS Fastest growing Lowest support volume Most secure It’s simply the best!
  40. 40. !won’t get WordPress Toolkit !won’t get Advisor !won’t get top Extensions !will not have highest security standards But most importantly, your customers
  41. 41. Not using the latest and greatest Plesk is like...
  42. 42. 1 2 3 Stay up-to- date! Stay safe! Plesk is your trusted partner! WordPress = Higher ARPU
  43. 43. @jlsoft2 jan@plesk.com https://www.slideshare.net/jlsoft https://www.jan-loeffler.de Jan Löffler CTO Plesk Let’s Talk! G33
  44. 44. STAY SAFE!
  45. 45. THANK YOU!
  46. 46. 380.000+ SERVERS 11.000.000+ DOMAINS 19.000.000+ MAILBOXES 2.500+ HOSTERS
  47. 47. Bought cheaply and paid dearly? There are two main customer types in the world of WordPress: The greed-is-cool guy and the one who happily pays a premium for services that help to increase both performance and security of web projects and agility of workflows. What’s the difference between the two and who’s the one you want to go after? There are so many WordPress hosting offerings available and even we’re getting confused when trying to compare them all. So we asked experts to do it instead. In his talk Jan will not only share some of the results and introduce his vision of the best-in-class WordPress hosting. He’ll bring a surprise guest telling you how to make a WordPress user happy and let hosters stand out from the crowd. Becoming the most wanted WordPress hoster alive is easier than you think. Join in and be the first to hear about the latest product innovations from Plesk. The WordPress Hosting experience

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