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Jody Ranck, DrPH  Accelus Futures Asilomar, CA October 21, 2008
 
 
 
 
 
<ul><li>Rise of participatory culture </li></ul><ul><li>DIY </li></ul><ul><li>Lower transaction costs than MSM </li></ul><...
<ul><li>Political effects </li></ul><ul><li>Drive toward transparency & efficiency </li></ul><ul><li>Accountability </li><...
<ul><li>Obama’s texting strategy </li></ul><ul><li>Anti-Swift Boat campaign in 2004 elections </li></ul><ul><li>Tsunami Re...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>Outdated CIO/IT policies in government </li></ul><ul><li>Institutional silos: disciplining knowledge & data </li><...
<ul><li>Internet is becoming mobile </li></ul><ul><li>1.3 billion landlines/3 billion mobiles </li></ul><ul><li>Growth of ...
<ul><li>Over 112 million blogs* </li></ul><ul><li>Over 100 million YouTube videos watched per day, July 2008-5 billion vid...
<ul><li>Mobile Web (Android, iPhone) </li></ul><ul><li>Emerging Markets  </li></ul><ul><li>Cultural shift toward new ways ...
 
 
 
 
<ul><li>Telcoms investing in Mobile Health </li></ul><ul><li>Health plans and consumers: Health 2.0 </li></ul><ul><li>Micr...
<ul><li>Data visualization </li></ul><ul><li>Less control by central authorities </li></ul><ul><li>Open Innovation Platfor...
<ul><li>Reputation systems </li></ul><ul><li>Communities as partners with tools </li></ul><ul><li>Networks as probes and e...
 
<ul><li>Track news on RSS: iGoogle, Bloglines </li></ul><ul><li>Make a twitter network for rapid response to questions </l...
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Public Health 2.0

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Public Health 2.0

  1. 1. Jody Ranck, DrPH Accelus Futures Asilomar, CA October 21, 2008
  2. 7. <ul><li>Rise of participatory culture </li></ul><ul><li>DIY </li></ul><ul><li>Lower transaction costs than MSM </li></ul><ul><li>Finding like-minded people </li></ul><ul><li>Distrust of hierarchy, traditional institutions </li></ul><ul><li>Cooperation </li></ul><ul><li>No longer a youth phenomenon </li></ul>
  3. 8. <ul><li>Political effects </li></ul><ul><li>Drive toward transparency & efficiency </li></ul><ul><li>Accountability </li></ul><ul><li>Data in silos </li></ul><ul><li>Network effects of cooperation </li></ul><ul><li>And guess what, more people read these sites than porn! </li></ul><ul><li>Lack of trust in ads-from monologue to dialogue </li></ul>
  4. 9. <ul><li>Obama’s texting strategy </li></ul><ul><li>Anti-Swift Boat campaign in 2004 elections </li></ul><ul><li>Tsunami Relief </li></ul><ul><li>Comcast </li></ul>
  5. 36. <ul><li>Outdated CIO/IT policies in government </li></ul><ul><li>Institutional silos: disciplining knowledge & data </li></ul><ul><li>Lack of collaboration in hierarchies---need to move from roots to rhizomes </li></ul><ul><li>Outdated notions of community </li></ul><ul><li>How to make sense of increase in data? </li></ul>
  6. 37. <ul><li>Internet is becoming mobile </li></ul><ul><li>1.3 billion landlines/3 billion mobiles </li></ul><ul><li>Growth of new media:health-search, blogs, wikis, platforms for sharing </li></ul><ul><li>Pandemic/globalization of health issues is driving need for MUCH better cooperation </li></ul><ul><li>Digital Natives </li></ul>
  7. 38. <ul><li>Over 112 million blogs* </li></ul><ul><li>Over 100 million YouTube videos watched per day, July 2008-5 billion videos watched </li></ul><ul><li>Over 200 million MySpace profiles </li></ul><ul><li>In 2007 more than 1.1 billion cellphones were sold worldwide ** </li></ul><ul><li>More than half (3.5 billion) of world’s population has cellphones*** </li></ul>
  8. 39. <ul><li>Mobile Web (Android, iPhone) </li></ul><ul><li>Emerging Markets </li></ul><ul><li>Cultural shift toward new ways of doing things, thinking about public health </li></ul><ul><li>Dialogical governance </li></ul>
  9. 44. <ul><li>Telcoms investing in Mobile Health </li></ul><ul><li>Health plans and consumers: Health 2.0 </li></ul><ul><li>Microsoft/Google: PHR, next generation is social networking </li></ul><ul><li>iPhone Venture Fund </li></ul><ul><li>Frontline SMS and NGOs </li></ul><ul><li>CDC Mobile Health Coalition </li></ul><ul><li>P2P Diabetes Management: Santa Fe </li></ul><ul><li>New Health Commons </li></ul>
  10. 45. <ul><li>Data visualization </li></ul><ul><li>Less control by central authorities </li></ul><ul><li>Open Innovation Platforms </li></ul><ul><li>Privacy isn’t a showstopper </li></ul><ul><li>Mashup Culture </li></ul><ul><li>Innovation from the edges: INNOVATE! </li></ul><ul><li>Public Health Toolkits for communities </li></ul><ul><li>Ubiquitous computing </li></ul><ul><li>Network effects </li></ul>
  11. 46. <ul><li>Reputation systems </li></ul><ul><li>Communities as partners with tools </li></ul><ul><li>Networks as probes and experiments </li></ul><ul><li>Self-organizing systems </li></ul><ul><li>Ability to cooperate is rewarded </li></ul>
  12. 48. <ul><li>Track news on RSS: iGoogle, Bloglines </li></ul><ul><li>Make a twitter network for rapid response to questions </li></ul><ul><li>Find professionals on LinkedIn </li></ul><ul><li>Del.icio.us for research groups </li></ul><ul><li>Visit techsoup.org, NetSquared on Fora.tv, </li></ul><ul><li>http://socialmedia.wikispaces.com/presentation </li></ul>

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