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Pesquisa Qualitativa e Quantitativa

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Pesquisa Qualitativa e Quantitativa

  1. 1. ANA PAULA BAPTISTELLA<br />JORGE PAES<br />JOSEMARA AP. MORAES<br />LAÍS SEGALLA <br />MARCO ANTÔNIO CARNAZ<br />PESQUISA QUALITATIVA E QUANTITATIVA<br />
  2. 2. O que é Pesquisa Qualitativa ?<br />A pesquisa Qualitativa tem como principal objetivo interpretar o fenômeno que observa. <br /><ul><li>Seus objetivos são: a observação, a descrição, a compreensão e o significado;
  3. 3. Não existe hipótese pré-concebidas; suas hipóteses são construídas após a observação (ou seja, dá ênfase na indução);
  4. 4. Não existe “suposta certeza” do método experimental. Neste sentido, quem observa ou interpreta (o pesquisador) influencia e é influenciado pelo fenômeno pesquisado.</li></ul>(VILELA)<br />
  5. 5. Procedimentos da Pesquisa Qualitativa<br /><ul><li>Definição da Proposta: Para identificar um bom tema-problema, você precisa ler sobre a área de seu interesse. Faça revisões da literatura sobre o assunto, principalmente em artigos e revistas científicas.
  6. 6. Formulação das hipóteses e do referencial teórico: O pesquisador evita construir hipóteses a priori, elas são na maioria das vezes desenvolvidas a posteriori.
  7. 7. Coleta de Dados: O pesquisador é o instrumento de coleta dos dados. Neste sentido, um estudo-piloto (prévio, informal) se faz necessário, pois a prática é decisiva para uma boa coleta.
  8. 8. Análise dos Dados: É realizado durante e após a coleta dos dados.
  9. 9. Redação do Relatório: Elaborado através da narrativa analítica a partir da qual o pesquisador propõe (defende!), uma possível interpretação (significativa) para o fenômeno.</li></ul>(VILELA)<br />
  10. 10. O que é Pesquisa Quantitativa ?<br /><ul><li>A pesquisa quantitativa é um estudo estatístico que se destina a descrever as características de uma determinada situação, medindo numericamente as hipóteses levantadas a respeito de um problema de pesquisa.
  11. 11. As informações são colhidas por meio de um questionário estruturado com perguntas claras e objetivas. Isto garante a uniformidade de entendimento dos entrevistados. </li></li></ul><li>O que é Pesquisa Quantitativa ?<br /><ul><li>É especialmente projetada para gerar medidas precisas e confiáveis que permitam uma análise estatística.
  12. 12. As questões devem ser diretas e facilmente quantificáveis e a amostra deve ser grande o suficiente para possibilitar uma análise estatística confiável.
  13. 13. A análise de dados quantitativos e dos cruzamentos entre as diversas informações coletadas vão produzir algo Qualitativo.</li></li></ul><li>Exemplo de Pesquisa Quantitativa<br />
  14. 14. Métodos de Coleta de Dados<br />Amostra<br />Qualitativa: não há preocupação em projetar resultados à população. O número de entrevistados geralmente é pequeno.<br />Quantitativa: exige um número maior de entrevistados para garantir maior exatidão nos resultados. Os dados são divulgados para a população.<br /> <br />Entrevista<br />Qualitativa: são feitas discussões em grupo, conhecidas também como mesa-redonda, e entrevistas em profundidade em que é feito um pré-agendamento do entrevistado e sua aplicação é individual.<br />Quantitativa: o entrevistado identifica as pessoas que serão entrevistadas pelos<br />seguintes critérios: sexo, idade, ramo de atividade, localização geográfica, etc.<br />
  15. 15. Métodos de Coleta de Dados<br />Questionário<br />Qualitativa: geralmente as informações são coletadas por meio de um roteiro. As opiniões são gravadas e depois analisadas.<br />Quantitativa: as informações são colhidas por meio de um questionário padronizado e uniformizado, com perguntas claras e objetivas.<br /> <br />Relatório<br />Qualitativa: as informações são analisadas de acordo com o roteiro aplicado e<br />registradas em relatório, dando ênfase às opiniões, comentários e frases.<br />Quantitativa: além de interpretações e conclusões, deve mostrar tabelas de percentuais e gráficos<br />
  16. 16. Comparações<br />
  17. 17. Comparações<br />Fonte: Elizabeth Teixeira<br />
  18. 18. Gêneros de Pesquisa<br />Quatro gêneros mais delineáveis de pesquisa (P. Demo)<br />Teórica – dedicada a formular quadros de referência, a estudar teorias, a burilar conceitos.<br />Metodológica – dedicada a indagar por instrumentos, por caminhos, por modos de se fazer ciência, ou a produzir técnicas de tratamento da realidade, ou a discutir abordagens teórico-práticas.<br />Empírica – dedicada a codificar a face mensurável da realidade social.<br />Prática - voltada para intervir na realidade social, chamada pesquisa participante, avaliação qualitativa, pesquisa-ação etc.<br />
  19. 19. Planejamento e Desenvolvimento<br />
  20. 20. Referências<br />GUNTHER, Hartmut. Pesquisa qualitativa versus pesquisa quantitativa: esta é a questão?. Psic.: Teor. e Pesq.,  Brasília,  v. 22,  n. 2, Ago.  2006 .   Disponível em <http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-37722006000200010&lng=en&nrm=iso>. Acesso em:  21  Set.  2011. <br />IBOPE. Conheça os tipos de pesquisa realizados pelo Grupo Ibope. Disponível em: <http://www.ibope.com.br/calandraWeb/BDarquivos/sobre_pesquisas/tipos_pesquisa.html>. Acesso em: 23 nov. 2011.<br />UNICAMP. Aprendendo sobre pesquisas. Disponível em: <http://www.ead.unicamp.br/trabalho_pesquisa/index.htm>. Acesso em: 28 set. 2011.<br />UNICAMP. Aprendendo sobre pesquisas: Diferenças entre pesquisas qualitativas e quantitativas. Disponível em: <http://www.ead.unicamp.br/trabalho_pesquisa/qualixquanti.htm>. Acesso em: 28 set. 2011.<br />QUEIROZ, L. R. S. Pesquisa quantitativa e pesquisa qualitativa: Perspectivas para o campo da Etnomusicologia. (p. 87-98). Disponível em: <http://www.cchla.ufpb.br/claves/pdf/claves02/claves_2_pesquisa_quantitativa.pdf<br />WIKIPEDIA. Pesquisa de mercado quantitativa. Disponível em: <http://pt.wikipedia.org/wiki/Pesquisa_de_mercado_quantitativa>. Acesso em: 29 set. 2011.<br />WIKIPEDIA. Pesquisa de mercado qualitativa. Disponível em: <http://pt.wikipedia.org/wiki/Pesquisa_de_mercado_qualitativa>. Acesso em: 29 set. 2011.<br />
  21. 21. Referências<br />VILELA JUNIOR, Guanis de Barros. A pesquisa qualitativa. Disponível em: <www.guanis.org/metodologia/a_pesquisa_qualitativa.pdf>. Acesso em: 30 set. 2011.<br />DANTAS, Marcelo; CAVALCANTE, Vanessa. Pesquisa qualitativa e pesquisa quantitativa. Disponível em: <http://pt.scribd.com/doc/14344653/Pesquisa-qualitativa-e-quantitativa>. Acesso em: 30 set. 2011.<br />GADELHA, Blog do. Transferência de Lula faz Dilma disparar no Rio de Janeiro. Disponível em: <http://blogdogadelha.blogspot.com/2010/03/transferencia-de-lula-faz-dilma.html>. Acesso em: 30 set. 2011.<br />

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