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Collectively, we are amassing data at an astounding rate. Last year we surpassed 1.2 zettabytes of data and were on track to grow our data stores by 62 annually. In this Webtrends 2011 Engage presentation, John describes how businesses can take a bite out of big data and separate the signal from the noise. If you're interested in making sense of the proliferation of data at your organization, listen in to Johns secrets.