1. The Social Analytics Framework
Forums
Commu
nities
Microm
es edia
n iti
m mu edia Your W
ebsite
Co crom cial ses s C
Fo
Mi So ormi bs
t M om
ru
ution
Conv te
tf e ic m
m
lraW ro un
Tim tion
s
Pu m it
Rate
Yo
Ra
Int Rat
Bl e d ie
o r on
Resol
ersio
e
o lu
og ia s
er a e
Sc cti
s
R es
e
fa
cti
me ties
Co Un
n
tis
o
Blo So dia
nt iq
ca e
s
s
n
Sa
i
tiv
rib ue
te
Co
Mi mun
Co rum
ms
or l
te
Ad Ac
Plgs cia
n s
n ver uto c a ce
vo
cro
o
Fo
Vo sa
m
r Generate Facilitate dv uen
atf
lu tio A fl cy
Forum
Eng m
Comm
e Interactions Support In voca
age t
me
nt Foster Promote Ad pac
Im
haring
Platfo
s
unitie
Dialogue Advocacy
Social
ds
edia
Reac Revenue
h Tren
Veloci ent
rms
ty Sentim
Media S
AcquisitionInnovation
Microm
s
Gain Spur
Share of Voice
Exposure Loyalty Innovation Idea Impact
Corporate Objectives Measures Tactics
Owned Media
Goals (channels)
Earned Media
Note: Goals, Objectives, Measures, and Tactics presented in this framework are examples. Customize these for your
organization.
@johnlovett ⋄ Web Analytics Demystified © 2011 ⋄

2. The Social Analytics Framework
Corporate Objectives Measures Tactics
Goals (channels)
@johnlovett ⋄ Web Analytics Demystified © 2011 ⋄

3. JOHN LOVETT
Senior Partner, Web Analytics Demystified
www.socialmediametricssecrets.com
John@webanalyticsdemystified.com
@johnlovett
Insights from Web Analytics Demystified
www.webanalyticsdemystified.com