Social Analytics Framework


Published on

This is a framework for measuring social media that I've licensed under Creative Commons Attribution-NonCommercial-ShareAlike.

I invite you to take my ideas on slide one and adapt them to fit your business on the blank template on slide 2. Let me know how it works! @johnlovett

Published in: Technology, Business

Social Analytics Framework

  1. 1. The Social Analytics Framework Forums Commu nities Microm es edia n iti m mu edia Your W ebsite Co crom cial ses s C Fo Mi So ormi bs t M om ru ution Conv te tf e ic m m lraW ro un Tim tion s Pu m it Rate Yo Ra Int Rat Bl e d ie o r on Resol ersio e o lu og ia s er a e Sc cti s R es e fa cti me ties Co Un n tis o Blo So dia nt iq ca e s s n Sa i tiv rib ue te Co Mi mun Co rum ms or l te Ad Ac Plgs cia n s n ver uto c a ce vo cro o Fo Vo sa m r Generate Facilitate dv uen atf lu tio A fl cy Forum Eng m Comm e Interactions Support In voca age t me nt Foster Promote Ad pac Im haring Platfo s unitie Dialogue Advocacy Social ds edia Reac Revenue h Tren Veloci ent rms ty SentimMedia S AcquisitionInnovationMicrom s Gain Spur Share of Voice Exposure Loyalty Innovation Idea Impact Corporate Objectives Measures Tactics Owned Media Goals (channels) Earned Media Note: Goals, Objectives, Measures, and Tactics presented in this framework are examples. Customize these for your organization. @johnlovett ⋄ Web Analytics Demystified © 2011 ⋄
  2. 2. The Social Analytics Framework Corporate Objectives Measures Tactics Goals (channels) @johnlovett ⋄ Web Analytics Demystified © 2011 ⋄
  3. 3. JOHN LOVETTSenior Partner, Web Analytics from Web Analytics