1600 tablet jivox showcase

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1600 tablet jivox showcase

  1. 1. Achieving User Engagement with Interactive Tablet Ads<br />Diaz Nesamoney<br />Founder & CEO<br />
  2. 2. Jivox Company Background<br />Company<br />Profile<br />Founded in June 2007<br />Headquartered in San Mateo, CA, sales in USand Asia Pacific markets<br />Cross-platform Interactive video advertising technology <br />Easy to use authoring tools for rich media/video ads<br />Campaign management and analytics<br />Ad management and serving<br />Over 300 global customers including global brands, agencies and media companies<br />
  3. 3. Jivox Customers<br />Advertisers & Agencies<br />Publishers<br />
  4. 4. What do users expect with Tablet Ads<br />The iPad has set the visual appeal bar very high, other tablets have followed<br />Interactivity and use of multi-media is assumed/expected for ads<br />Touch two-way interaction<br />Leverage features of tablets<br />GPS/Location<br />Camera<br />Rotation/Accelerometer (e.g. Fidelity/WSJ)<br />
  5. 5. Challenges with Tablet Ad Delivery<br />Fragmented inventory<br />Many tablets – iPad, Android (many flavors), Blackberry PlayBook, HP (Windows and WebOS)<br />Lack of or incomplete support for Flash so current rich media creatives don’t do well<br />Varied proprietary/non-standard browsers<br />Incomplete support for HTML5<br />
  6. 6. Interactive Tablet Ad – Ads turned into Apps<br />Watch long-form videos directly within the ad unit.<br />Download a coupon or informational document. <br />Link directly to the purchase page to Buy Now. <br />Easily share ads on popular social networks with a simple click of the mouse.<br />Build on a following on these social networks.<br />Live Twitter feed displays in real-time.<br />Skinning of the ad unit maintains brand identity.<br />
  7. 7. Example: Microsoft Cloud<br />Try http://bit.ly/jivox from your tablet device <br />to see this Jivox ad in action!<br />
  8. 8. Example: Large Cellphone Manufacturer<br />Campaign goal: Introduce new smart phone<br />Launched mobile only campaign<br />Campaign Results<br />
  9. 9. How do users engage with Tablet ads<br />
  10. 10. Engagement Preferences by Vertical<br />Travel & Entertainment<br />Business Products<br />Retail/Consumer<br />Financial Services<br />
  11. 11. How do Tablets Fare vs Mobile Phones<br />
  12. 12. Best Practices for Tablet Ads<br />Recognize the high visual appeal and interactivity expectations<br />Goal: Educate, Entertain, Engage<br />More content centric than ad centric<br />Experiment, measure, and be prepared to change<br />Technology platforms can take a lot of the pain out of creating and delivering exciting tablet ads<br />
  13. 13. Achieving User Engagement with Interactive Tablet Ads<br />Diaz Nesamoney<br />Founder & CEO<br />diaz@jivox.com<br />

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