0900 social antony young

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0900 social antony young

  1. 1. OMMA SocialISSOCIAL MEDIA IN A BUBBLE?<br />
  2. 2. Russian financial institutions Facebook <br />valuation as high as 76 billion U.S. dollars<br />
  3. 3. Number of <br />Internet users<br />NASDAQ 100 <br />Index<br />
  4. 4. Social Media Marketing<br />
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  6. 6. Social Media is a game changer<br />“Social Media is a Game Changer” <br />
  7. 7.
  8. 8.
  9. 9. HEAVY USERS<br />HEAVY INFLUENCERS<br />
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  11. 11. Broadcast word of mouth<br />
  12. 12. TOP-TWENTY <br />MOST INFLUENTIAL TOUCH POINTS ON PURCHASE<br />
  13. 13. “Social matters to brands because of advocacy”<br /> 9 June<br />
  14. 14. TYPES OF INFLUENCERS<br />Media Elite<br />Business/<br />Government<br />leaders<br />Recognized<br />experts and<br />analysts<br />Cultural Elite<br />Socially<br />Connected<br />
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  17. 17. Earned Media<br />
  18. 18. Social Media is not a strategy<br />Antony Young …<br />Social media is NOT a strategy<br />
  19. 19.
  20. 20. Social is not just digital<br />
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  22. 22. WE’RE ENTERING A NEW GOLDEN AGE FOR AGENCIES<br />
  23. 23. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”<br />Bill Gates <br />
  24. 24. @antonyyoungwww.brandmediastrategy.comwww.optimedia-us.com<br />

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