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B Corp Certification
Joyce Sou
Overview of B Lab & Vision
Why certify as a B Corporation
How to Get Started
B Lab is serving a global movement of
People Using Business as a Force for Good
So that one day all companies compete to b...
The Global Movement
Canada
Evolution of Business
People are Demanding Better
How interested are you in B Corp Certification?
• I’m doing it
• Interested, but something is standing in the way
• I’m cu...
The B Corporation certification
is to business what
Fair Trade is to coffee and LEED is to
green buildings.
Certified B Corporations are using business as a force
for good.
• B Corps are certified by the independent nonprofit B La...
1. Social & Environmental
Performance
2. Transparency 3. Accountability
Companies using business as a force for good.
They...
Environment
100% green energy
Workers
50% full time employee participate in
external professional development
Community
1%...
Governance
• Transparency
• Ownership
Workers
• Job Growth
• Compensation & Benefits
• Employment Practices
• Work Environ...
50%
26%
6%
1%
5%
2%
4%
6%
Benchmark performance
Attract and Engage Talent
Save Money and Access Services
Partner with Peers
B Corp Certification hel...
Why are you interested in becoming a B Corp?
• Maintain Mission
• Differentiate from Pretenders
• Benchmark and Improve Pe...
Maintain Mission
Adopting the B Corp legal standards:
• Bakes the values of the company into its
legal DNA
• Gives protect...
Jennifer McKaig
“The biggest surprise to me was realizing that our employees deeply
cared about the things the B Impact As...
“B Corps are 46% more likely to
have satisfied and engaged
employees than ordinary
businesses.”
“Employees who are satisfi...
• For-Profit Companies of Any Size
• Any Industry / Geography
• Customized assessment based on industry, size,
geography
•...
Meet Performance Requirement
Complete the B Impact Assessment and earn a
reviewed minimum score of 80 out
of 200 points
Me...
Step 1: Do the Assessment
Timeline: 1.5 – 3 hours
❑ Create a B Impact Assessment Login
❑ Take a first pass of assessment
❑...
Step 1: Do the Assessment
• Visit www.bimpactassessment.net to get started
Step 1: Do the Assessment
Step 1: Do the Assessment
• Take a first pass – estimates are great at this stage
• Take a first pass – estimates are great at this stage
Step 1: Do the Assessment
Step 1: Do the Assessment
• Use ‘Revisit This’ and make sure to save your work
Step 1: Do the Assessment
Step 1: Do the Assessment
Step 2: Documentation & Review call
❑ Submit Assessment for Review (90% complete)
❑ Submit Documentation (as required)
❑ B...
Step 3: Follow up
❑ Update assessment (if necessary)
❑ Upload outstanding documentation
❑ Finalize score with B Lab staff
Step 3a: Fine Tune & Continuous Improvement
❑ If your score is below 80, use this opportunity to fine tune your plan to
im...
Best Practice Guides
Step 3a: Fine Tune & Continuous Improvement
Step 3a: Fine Tune & Continuous Improvement
Adopting the B Corp legal standards:
• Bakes the values of the company into
its legal DNA
• Gives protection and permissio...
• A legal entity that has protection and permission to consider its impact on all
stakeholders, not just shareholders.
• M...
Legal RequirementsTerm Sheet & Certification Fees
❑ Sign B Lab Term Sheet
▪ Certification term is 2-years
▪ Participate in...
What is your next step?
•Start or complete the B Impact Assessment
•Meet the legal requirement
•Improve my score to be ove...
Join us.
Redefine success in business.
Help create the new economy.
Build a better business.
Compete to be not only
the be...
Resources
▪ B Corp Press: http://www.bcorporation.net/news-media
▪ How to become a B Corp: http://www.bcorporation.net/bec...
The Path to B Corp Certiciation - Canada (November)
The Path to B Corp Certiciation - Canada (November)
The Path to B Corp Certiciation - Canada (November)
The Path to B Corp Certiciation - Canada (November)
The Path to B Corp Certiciation - Canada (November)
The Path to B Corp Certiciation - Canada (November)
The Path to B Corp Certiciation - Canada (November)
The Path to B Corp Certiciation - Canada (November)
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The Path to B Corp Certiciation - Canada (November)

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Interested in B Corp Certification? Check out this presentation on the Path to B Corp Certification geared towards Canadian companies.

This presentation was given on November 24th, 2015 by Joyce Sou from B Lab Canada.

Published in: Business
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The Path to B Corp Certiciation - Canada (November)

  1. 1. B Corp Certification Joyce Sou
  2. 2. Overview of B Lab & Vision Why certify as a B Corporation How to Get Started
  3. 3. B Lab is serving a global movement of People Using Business as a Force for Good So that one day all companies compete to be Best for the World And society enjoys a shared and durable prosperity.
  4. 4. The Global Movement Canada
  5. 5. Evolution of Business
  6. 6. People are Demanding Better
  7. 7. How interested are you in B Corp Certification? • I’m doing it • Interested, but something is standing in the way • I’m curious, but need to be convinced • I’m a skeptic • N/A
  8. 8. The B Corporation certification is to business what Fair Trade is to coffee and LEED is to green buildings.
  9. 9. Certified B Corporations are using business as a force for good. • B Corps are certified by the independent nonprofit B Lab • B Corps meet higher standards of social and environmental performance, transparency, and accountability • Over 1400 companies in 41 countries • Makes a legal commitment to consider all stakeholders What is a Certified B Corp?
  10. 10. 1. Social & Environmental Performance 2. Transparency 3. Accountability Companies using business as a force for good. They meet verified higher levels of: “B Corp certification further signals to our stakeholders (coworkers, customers, suppliers, and community) that our values are truly at the core of our business.”
  11. 11. Environment 100% green energy Workers 50% full time employee participate in external professional development Community 1% of sales donated to environmental NGOs
  12. 12. Governance • Transparency • Ownership Workers • Job Growth • Compensation & Benefits • Employment Practices • Work Environment • Employee Ownership Community • Suppliers • Local • Diversity • Charity / Volunteerism Environment • Energy Use • Facilities • Supply Chain • Manufacturing + Impact Business Models • Direct Impact Products /Services • Targeting Underserved Communities • High Impact Supply Chain
  13. 13. 50% 26% 6% 1% 5% 2% 4% 6%
  14. 14. Benchmark performance Attract and Engage Talent Save Money and Access Services Partner with Peers B Corp Certification helps companies: Show Leadership Differentiate from Pretenders Generate Press Attract Investors
  15. 15. Why are you interested in becoming a B Corp? • Maintain Mission • Differentiate from Pretenders • Benchmark and Improve Performance • Attract and Engage Talent • Other
  16. 16. Maintain Mission Adopting the B Corp legal standards: • Bakes the values of the company into its legal DNA • Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment) • Ensures that mission can survive over time
  17. 17. Jennifer McKaig “The biggest surprise to me was realizing that our employees deeply cared about the things the B Impact Assessment measured.”
  18. 18. “B Corps are 46% more likely to have satisfied and engaged employees than ordinary businesses.” “Employees who are satisfied in their jobs because they believe in what they are doing have 16% better overall performance and 125% less burnout than their peers.” “Almost two-thirds of millennials said they would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring.” • B Corp certification provides a platform to engage current staff and give employees more meaning in their work
  19. 19. • For-Profit Companies of Any Size • Any Industry / Geography • Customized assessment based on industry, size, geography • Any Legal Structure (sole proprietors, LLP’s, Corporations, etc.)* • Companies over 1 year old – special Pending B Corp program for start-ups** Who Can Become a B Corp? ** For more on Pending B Corp, visit: http://www.bcorporation.net/become-a-b- corp/how-to-become-a-b-corp
  20. 20. Meet Performance Requirement Complete the B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points Meet Legal Requirement Determine the path for your corporate structure Make it Official Sign the Declaration of Interdependence, pay certification fees and and put a profile up on bcorporation.net To learn more, visit: www.bcorporation.net/become-a-b-corp/how- to-become-a-b-corp
  21. 21. Step 1: Do the Assessment Timeline: 1.5 – 3 hours ❑ Create a B Impact Assessment Login ❑ Take a first pass of assessment ❑ Review initial score ❑ See how you stack up compared to 20,000 + that have taken the assessment
  22. 22. Step 1: Do the Assessment • Visit www.bimpactassessment.net to get started
  23. 23. Step 1: Do the Assessment
  24. 24. Step 1: Do the Assessment • Take a first pass – estimates are great at this stage
  25. 25. • Take a first pass – estimates are great at this stage Step 1: Do the Assessment
  26. 26. Step 1: Do the Assessment
  27. 27. • Use ‘Revisit This’ and make sure to save your work Step 1: Do the Assessment
  28. 28. Step 1: Do the Assessment
  29. 29. Step 2: Documentation & Review call ❑ Submit Assessment for Review (90% complete) ❑ Submit Documentation (as required) ❑ B Lab Staff will Schedule 90 minute call ❑ Review Assessment, refine score
  30. 30. Step 3: Follow up ❑ Update assessment (if necessary) ❑ Upload outstanding documentation ❑ Finalize score with B Lab staff
  31. 31. Step 3a: Fine Tune & Continuous Improvement ❑ If your score is below 80, use this opportunity to fine tune your plan to improve your score and deepen impacts ❑ Celebrate success! Each action you take is moving you down the path toward becoming a better company! ❑ Develop a timeline for certification & share with your team
  32. 32. Best Practice Guides Step 3a: Fine Tune & Continuous Improvement
  33. 33. Step 3a: Fine Tune & Continuous Improvement
  34. 34. Adopting the B Corp legal standards: • Bakes the values of the company into its legal DNA • Gives protection and permission to consider non-financial stakeholders (community, employees, suppliers, environment) • Ensures that mission can survive over time
  35. 35. • A legal entity that has protection and permission to consider its impact on all stakeholders, not just shareholders. • Most benefit corporations are required to create annual reports on their positive impact. • B Lab is an advocate behind the legislation Benefit Corporation
  36. 36. Legal RequirementsTerm Sheet & Certification Fees ❑ Sign B Lab Term Sheet ▪ Certification term is 2-years ▪ Participate in on-site review if randomly selected (10% of Certified B Corps randomly selected each year) ▪ Annual certification fees based on the tiered structure Company Revenue Fee $0 - $499,999 $500 $500,000 - $1,999,999 $1,000 $2,000,000 - $4,999,999 $1,500 $5,000,000 - $9,999,999 $2,500 $10,000,000 - $19,999,999 $5,000 $20,000,000 - $49,999,999 $10,000 $50,000,000 - $99,999,999 $15,000 $100,000,000 - $999,999,999 $25,000 $1B+ $50,000+ Make it Official
  37. 37. What is your next step? •Start or complete the B Impact Assessment •Meet the legal requirement •Improve my score to be over 80 •Complete documentation •Engage my team internally
  38. 38. Join us. Redefine success in business. Help create the new economy. Build a better business. Compete to be not only the best in the world, but the best for the world.
  39. 39. Resources ▪ B Corp Press: http://www.bcorporation.net/news-media ▪ How to become a B Corp: http://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp ▪ Legal Requirements: http://www.bcorporation.net/become-a-b-corp/why-become-a-b-corp/protect- your-mission ▪ FAQ for Investors & Directors: http://www.bcorporation. net/sites/all/themes/adaptivetheme/bcorp/pdfs/faqs_investors_and_directors4.pdf ▪ Pending B Corp Certification for Start Ups: http://www.bcorporation.net/become-a-b-corp/how-to- become-a-b-corp/steps-start-ups ▪ B Impact Assessment: http://bimpactassessment.net/ ▪ Case Studies: http://bimpactassessment.net/case-studies ▪ Certification Fees; https://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp/make-it- official

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