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12 Lessons in Entrepreneurship From the Underground


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When we launched Rebel Radio, we knew we were going to have interesting conversations with incredibly creative people who have built great careers by doing what they love. We knew we'd learn a lot about the inner game of making art for a living, about the music business, the art world, and probably share a few laughs with listeners.

But we didn’t realize we’d stumble across so many insights that are relevant not just to DJs and creatives, but to anyone trying to lead a creative life and build a career based on passion.

We’re excited to share a small sample of those insights here, collected from our first 12 interviews. There are many more to discover if you listen to the full episodes. Let us know if you enjoy these and we’ll keep posting them as we go.

Oh, and don’t forget to subscribe to the Rebel Radio show here:, and subscribe to our email list for updates on new episodes, giveaways, and other fun stuff:

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12 Lessons in Entrepreneurship From the Underground

  1. 1. lessons in entrepreneurship from the underground episodes 1-12
  2. 2. If you’re known for doing one thing and you stretch off and do something else, you run the risk of diluting your core thing. I never really bought into that, so I slapped my name on everything. - on staying true to your brand LATROIT AKA STATIC REVENGER
  3. 3. DJ NU-MARK If there’d be one word I’d like to be associated with, it would be innovative. I’ll never be a master though ‘cause you’re always learning. This is an endless maze so I think that’s why I’m so attracted to it. - on mastery
  4. 4. TUXEDO: MAYER HAWTHORNE & JAKE ONE There’s always going to be people that fell in love with a specific thing that you did and if you deviate from that in any way you’re going to lose them, but you just can’t worry about those people. You’ve just got to keep doing you. - on staying focused
  5. 5. Substance equals timelessness. I just have to be true to myself and I know I can’t really play anything that doesn’t have some staying power. - on staying true to his art MARQUES WYATT
  6. 6. Don’t kill the brand, you know? If you go work at Jif peanut butter you going to leave and start talking shit? Like, I’m not gonna fuck the brand over; I may need the brand. AMG - on burning bridges
  7. 7. If you’re being appreciated for something that was made when there was no expectation, then that’s probably how you should always make it. Ride the energy. GABRIEL GARZON MONTANO - on creativity
  8. 8. When people weren’t answering the door, I was like, “I know you’re home, what’s up?” I had to let all that go. It’s not personal. It is what it is. Keep it moving. - on expecting loyalty GARTH TRINIDAD
  9. 9. I would sneak into comedy clubs when I was 15. My mom would help me actually. That’s one plus to having an immigrant parent: They don’t care about rules. They would say “Are you 18?” And my mom would say “Of course she’s 18. Let’s go." KIRA SOLTANOVICH - on bending the rules
  10. 10. I’ve either been lucky or maybe I’m just unbelievably talented. I don’t know. I mean I know I like music and I love playing it. It’s like the only thing that gets me out of the house. It’s the only thing I actually care about. THEE MIKEB - on motivation
  11. 11. I don’t separate my work from my private life. It is one thing. With most people it’s not like that. Friday, boom, they fucking cut off, right? I think the reason most people do that is they’re not working in their passion. But I’m fortunate enough to have that passion and that is my life. There is no difference. AARON AXELROD - on giving 100%
  12. 12. You’re going to have to roll with the punches or you’ll be left behind. Even many corporate guys that took that traditional route. None of these guys have job security. They’re constantly reinventing themselves. TERRY HELLER - on reinvention
  13. 13. DJs are complaining all the time. I tell them all the same thing: "If you just create your own thing, you're going to get the same money. No one is paying you anyways. Why not just do your own thing?” DJ ADAM12 - on being proactive
  14. 14. Subscribe for email updates Follow Rebel Radio on Twitter Subscribe on iTunes Tune in weekly for more insights from incredibly creative people