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Sortez de la meute : Réussir son branding personnel avec les médias sociaux

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Sortez de la meute : Réussir son branding personnel avec les médias sociaux

  1. 1. Sortez de la meute Réussir son branding personnel avec les médias sociaux Jean-François Lévesque1
  2. 2. Je me présente…2
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. Griffintown12
  13. 13. Je me « brand », donc je suis13
  14. 14. Branding personnel +14
  15. 15. Introduction15
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. Le problème19
  20. 20. Eux…20
  21. 21. Eux… sont sursollicités21
  22. 22. Eux… Vous… sont sursollicités22
  23. 23. Eux… Vous… sont voulez vous sursollicités démarquer23
  24. 24. Ce qu’on veut Confiance24
  25. 25. Ce qu’on veut Émotion25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. 2 x 15 min. / jour29
  30. 30. 1 Principes de base30
  31. 31. 2 Trouver sa niche31
  32. 32. 3 Plan de campagne32
  33. 33. 1 Principes de base33
  34. 34. « Connais-toi toi-même »34
  35. 35. Matières premières35
  36. 36. Matières premières Forces36
  37. 37. Matières premières Forces Compétences37
  38. 38. Matières premières Forces Compétences Expérience38
  39. 39. Exercice 1 Qualificatifs39
  40. 40. Raconter son histoire40
  41. 41. Raconter son histoire Je suis…41
  42. 42. Raconter son histoire Je suis… Je fais…42
  43. 43. Raconter son histoire Je suis… Je fais… J’ai accompli…43
  44. 44. Votre branding44
  45. 45. Votre branding Entreprise45
  46. 46. Votre branding Entreprise Professionnel46
  47. 47. Votre branding Entreprise Professionnel Personnel47
  48. 48. Branding personnel +48
  49. 49. Branding personnel +49
  50. 50. Branding personnel +50
  51. 51. Mon identité51
  52. 52. Mon identité Ma passion ?52
  53. 53. Mon identité Ma passion ? Mes forces ?53
  54. 54. Mon identité Ma passion ? Mes forces ? Mon expérience ?54
  55. 55. Mon positionnement55
  56. 56. Mon positionnement Ma compétition? (3)56
  57. 57. Mon positionnement Ma compétition? (3) Différences?57
  58. 58. Mon positionnement Ma compétition? (3) Différences? Ressemblance?58
  59. 59. Mon but ultime…59
  60. 60. 2 Trouver sa niche60
  61. 61. Diffusion61
  62. 62. Diffusion Participation62
  63. 63. 63
  64. 64. 64
  65. 65. Principes de base65
  66. 66. Principes de base Personnalisé66
  67. 67. Principes de base Personnalisé Concis67
  68. 68. Principes de base Personnalisé Concis Lisible68
  69. 69. Pièges à éviter69
  70. 70. Pièges à éviter Clients/Conflits70
  71. 71. Pièges à éviter Clients/Conflits Déontologie71
  72. 72. Pièges à éviter Clients/Conflits Déontologie Responsabilité72
  73. 73. 73
  74. 74. Principaux réseaux … et un outil vraiment cool !74
  75. 75. Principaux réseaux … et un outil vraiment cool !75
  76. 76. Principaux réseaux … et un outil vraiment cool !76
  77. 77. Principaux réseaux … et un outil vraiment cool !77
  78. 78. 78
  79. 79. 79
  80. 80. 80
  81. 81. Do’s & Don’ts81
  82. 82. Do’s & Don’ts Photo82
  83. 83. Do’s & Don’ts Photo Contacts83
  84. 84. Do’s & Don’ts Photo Contacts À jour84
  85. 85. Do’s & Don’ts Photo Contacts À jour Sommaire85
  86. 86. Do’s & Don’ts Photo Twitter Contacts À jour Sommaire86
  87. 87. Do’s & Don’ts Photo Twitter Contacts Synchro À jour Sommaire87
  88. 88. Do’s & Don’ts Photo Twitter Contacts Synchro À jour Décliner Sommaire88
  89. 89. Do’s & Don’ts Photo Twitter Contacts Synchro À jour Décliner Sommaire Fautes89
  90. 90. … et l’outil vraiment cool ?90
  91. 91. 91
  92. 92. 92
  93. 93. 93
  94. 94. 3 Plan de campagne94
  95. 95. Et maintenant?95
  96. 96. Et maintenant? Écouter96
  97. 97. Et maintenant? Écouter Réseauter97
  98. 98. Et maintenant? Écouter Réseauter Diffuser98
  99. 99. 2 x 15 min. / jour99
  100. 100. 100
  101. 101. • Statut • Mail, wall • +2 amis • [1 message personnel] • [1 photo]101
  102. 102. • Statut • Statut • Mail, wall • @ + RT • +2 amis • +5 contacts • [1 message • +1 groupe personnel] • [1 rencontre • [1 photo] en personne]102
  103. 103. • Statut • Statut • 5 tweets • Mail, wall • @ + RT • @, RT, #FF • +2 amis • +5 contacts • +10 followers • [1 message • +1 groupe personnel] • [1 rencontre • [1 photo] en personne]103
  104. 104. 104
  105. 105. 105
  106. 106. Mesurer / Évaluer106
  107. 107. 107
  108. 108. 108
  109. 109. 109
  110. 110. Dans la vraie vie…110
  111. 111. 111
  112. 112. Conclusion112
  113. 113. 113
  114. 114. 1 Principes de base114
  115. 115. 2 Trouver sa niche115
  116. 116. 3 Plan de campagne116
  117. 117. Quelques références117
  118. 118. 118
  119. 119. 119
  120. 120. 120
  121. 121. 121
  122. 122. 122
  123. 123. 123
  124. 124. Merci !124

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