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Concept to Completion


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This explores generating ideas for a given design brief

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Concept to Completion

  1. 1. Concept to Completion The Design Process
  2. 2. Definitions <ul><li>Concept </li></ul><ul><li>Idea </li></ul><ul><li>Theme </li></ul><ul><li>Communicated through a visual means </li></ul>
  3. 3. Describing and Presenting Ideas <ul><li>Literal solution </li></ul><ul><li>Lateral solution </li></ul><ul><ul><li>Simile </li></ul></ul><ul><ul><li>Antonym </li></ul></ul><ul><ul><li>Metaphor </li></ul></ul><ul><li>Other Devices </li></ul><ul><ul><li>Omission </li></ul></ul><ul><ul><li>Irony </li></ul></ul><ul><ul><li>Paradox </li></ul></ul><ul><ul><li>Contrast </li></ul></ul><ul><ul><li>“ A good concept will rarely repeat the same information graphically and textually. The text and image should be interdependent – that is, each should offer insight into the other, rather than carry the full message in isolation” </li></ul></ul><ul><li>Catching the viewer’s interest </li></ul><ul><ul><li>“ When you propose a riddle the viewer will derive satisfaction from resolving it.” </li></ul></ul>
  4. 4. Literal Solution
  5. 5. Simile <ul><li>‘ x is like y’. </li></ul><ul><li>Visually, a comparison is being made between two objects. </li></ul>
  6. 6. Antonym <ul><li>‘ x is not like, or is the opposite to, y’. </li></ul><ul><li>Visually the two objects are been contrasted. </li></ul>
  7. 7. Metaphor <ul><li>‘ x is y’ </li></ul><ul><li>Like a simile, one object adopts another’s qualities as its own </li></ul>
  8. 8. Omission <ul><li>‘ emphasising x by its obvious omission’. </li></ul><ul><li>A good trick where the viewer fills the gap </li></ul>
  9. 9. Irony <ul><li>Where the implied meaning is the opposite of the literal meaning. </li></ul>
  10. 10. Paradox <ul><li>Describes a situation which appears absurd or illogical, but may actually be true. </li></ul>
  11. 11. Contrast <ul><li>A sudden twist to an idea, a dramatic change in colours, scale, etc </li></ul>
  12. 12. How do develop an Idea <ul><li>Understand the problem (Design Briefs) </li></ul><ul><li>Brain Storming </li></ul><ul><li>Thumbnails Sketches </li></ul><ul><li>Conceptual rough visualisation </li></ul><ul><li>Sample </li></ul><ul><li>“ The path through these steps is not always straight forward” </li></ul>
  13. 13. Design Briefs <ul><li>A detailed solution to a complex problem </li></ul>
  14. 14. Brainstorming <ul><li>This can include; </li></ul><ul><ul><li>Lists of ideas </li></ul></ul><ul><ul><li>A mind map </li></ul></ul>
  15. 15. Thumbnails <ul><li>Thumbnails sketch provide a quick method to test an idea, to examine the possibilities </li></ul><ul><li>To compare multiple ideas, and contrast their differences </li></ul>
  16. 16. Conceptual rough/Visualisation <ul><li>A conceptual rough or visualisation is a more detailed examination of an idea </li></ul><ul><ul><li>Storyboarding </li></ul></ul><ul><ul><li>Mock-up </li></ul></ul>
  17. 17. Sample <ul><li>In producing a Sample the idea or concept is fully realised and developed. </li></ul>
  18. 18. More Samples