Jean-‐Luc David Leo Tse Mike Rudzki Hesham Fahim
Original Mo=va=on • Mike is a tennis player -‐ no easy, inexpensive way to track racket swing speed • Create a diﬀeren=ated sensor device for consumers to track their physical ac=vity • The ac=vely band has: § Real-‐=me metrics § SoJware trainer § Versa=le across sports ac=vi=es
Customer, Problem, Solu=on Hypotheses • Ques=on: Is there a market for our product? • Problem: People who work out don’t have the data they need • Sensors will give detailed stats and solve the problem.
Riskiest Assump=ons • Would people buy a sensor solu=on to track their physical ac=vity? • Are athletes willing to buy versa=le devices (as opposed to targeted devices)? • Could the devices be manufactured at a reasonable cost? • Would people actually wear the sensors?
Tests • In the ﬁeld interviews, we discovered that most consumers were not interested in our product. For the ones who wanted to buy, the quoted price was $100. • All atheletes we spoke to were almost 100% willing to buy the product at $200 price point. • We pivoted our target audience from general consumers to athletes (and wannabe athletes) • Two le]ers of intent • $2344 promised • Athletes who said yes: 17 (100%!) • Three consumers said yes (6 said no)
Problem From Persona Point of View • Mike the tennis player -‐ needs a coach to assess progress • High cost to buy custom racket and ongoing coaching • Device & sensor will help Mike self-‐ assess
Pivot Table ITERATIONS 1 2 3 Assump=on People are interested in Athletes are interested in Devices can be built and tracking their performance versa=le device sold at a reasonable margin Ask 30 / / Conversion 25 / / Currency Interested / / Test Customer discovery Interviewed coaches and Arduino sensors price tennis players checks Result Validated (?) Invalidated Validated Conclusion Intermediate to pro level Athletes are more Hardware prototypes for athletes are more interested in devices the sensors can be built interested in tracking designed speciﬁcally for for $40-‐$50. performance the sport they are into. The quality and accuracy of the data is what customers care most about. However, versa=lity
Final Results & Big Vision • To sell coaching soJware & sensors • Viable market for devices • Kickstarter project