Actively

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Sensor proposal for Lean Startup Machine Toronto

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Actively

  1. 1. Jean-­‐Luc  David   Leo  Tse   Mike  Rudzki  Hesham  Fahim  
  2. 2. Original  Mo=va=on   •  Mike  is  a  tennis  player  -­‐  no  easy,   inexpensive  way  to  track  racket   swing  speed     •  Create  a  differen=ated  sensor   device  for  consumers  to  track  their   physical  ac=vity   •  The  ac=vely  band  has:   §  Real-­‐=me  metrics   §  SoJware  trainer   §  Versa=le  across  sports  ac=vi=es  
  3. 3. Customer,  Problem,  Solu=on   Hypotheses  •  Ques=on:  Is  there  a  market  for  our  product?  •  Problem:  People  who  work  out  don’t  have  the   data  they  need  •  Sensors  will  give  detailed  stats  and  solve  the   problem.  
  4. 4. Riskiest  Assump=ons  •  Would  people  buy  a  sensor  solu=on  to  track   their  physical  ac=vity?  •  Are  athletes  willing  to  buy  versa=le  devices  (as   opposed  to  targeted  devices)?  •  Could  the  devices  be  manufactured  at  a   reasonable  cost?  •  Would  people  actually  wear  the  sensors?  
  5. 5. On  The  Street  
  6. 6. Tests  •  In  the  field  interviews,  we  discovered  that  most   consumers  were  not  interested  in  our  product.   For  the  ones  who  wanted  to  buy,  the  quoted   price  was  $100.  •  All  atheletes  we  spoke  to  were  almost  100%   willing  to  buy  the  product  at  $200  price  point.  •  We  pivoted  our  target  audience  from  general   consumers  to  athletes  (and  wannabe  athletes)  •  Two  le]ers  of  intent  •  $2344  promised  •  Athletes  who  said  yes:  17  (100%!)  •  Three  consumers  said  yes  (6  said  no)  
  7. 7. The  Product   Accelera=on,  Distance  &  Force  
  8. 8. MVP  
  9. 9. Problem  From  Persona  Point  of  View   •  Mike  the  tennis  player  -­‐  needs  a  coach   to  assess  progress   •  High  cost  to  buy  custom  racket  and   ongoing  coaching   •  Device  &  sensor  will  help  Mike  self-­‐ assess  
  10. 10. Pivot  Table  ITERATIONS   1   2   3  Assump=on   People  are  interested  in   Athletes  are  interested  in   Devices  can  be  built  and   tracking  their  performance   versa=le  device   sold  at  a  reasonable   margin  Ask   30   /   /  Conversion   25   /   /  Currency   Interested   /   /    Test   Customer  discovery   Interviewed  coaches  and   Arduino  sensors  price   tennis  players   checks  Result   Validated  (?)   Invalidated   Validated  Conclusion   Intermediate  to  pro  level   Athletes  are  more   Hardware  prototypes  for   athletes  are  more   interested  in  devices   the  sensors  can  be  built   interested  in  tracking   designed  specifically  for   for  $40-­‐$50.     performance   the  sport  they  are  into.     The  quality  and  accuracy   of  the  data  is  what   customers  care  most   about.    However,   versa=lity    
  11. 11. Final  Results  &  Big  Vision  •  To  sell  coaching  soJware  &  sensors  •  Viable  market  for  devices  •  Kickstarter  project  

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