Dashboard:Graphics vs Text Data

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Example of how much quicker it is too understand graphical vs text data

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Dashboard:Graphics vs Text Data

  1. 1. DashboardGraphical vs Textual Information
  2. 2. 2Data vs Information Information is data that has been: Extracted, analyzed and synthesized Information should be: Available in real-time Quick and easy to understand Used to enable more informed decisions
  3. 3. 3Data vs Information: Example 1 Graphical Information: Single data set Faster to understand boundary conditions
  4. 4. 4Example 1: TextSlow to find the highestrevenue, as we normally readfrom left to right
  5. 5. 5Example 1: GraphicF00 ACT$1.00$2.20$3.40$4.60$5.80APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MARTallest bar is immediatelyrecognized as the largestrevenue
  6. 6. 6Data vs Information: Example 2 Graphical Information: Single data set Faster to understand boundary conditions Twin data sets Faster to understand relationships between data pairs
  7. 7. 7Example 2: TextAPR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR TOTALF00 Plan $2.76 $3.00 $3.24 $3.27 $3.52 $3.71 $3.74 $4.00 $4.26 $4.41 $4.67 $4.92 $45.500F00 Act $1.11 $3.75 $4.42 $4.33 $3.06 $3.14 $4.02 $3.20 $5.41 $2.55 $35.00Hard to compare theActual vs Plan, in atabular format
  8. 8. 8Example 2: GraphicF00 ACT vs Plan$1.00$2.20$3.40$4.60$5.80APRMAYJUNJULAUGSEPOCTNOVDECJANFEBMARF00 Act F00 PlanQuick to see theActual vs Plan in aline/bar graph
  9. 9. 9Example 3: GraphicRev $0500,0001,000,0001,500,0002,000,000J F M A M J J A S O N DGM%0.010.020.030.040.050.060.0J F M A M J J A S O N DUnits0500,0001,000,0001,500,000J F M A M J J A S O N DASP $0.000.501.001.50J F M A M J J A S O N DThumbnails provide quick summary of metric vs goal
  10. 10. 10Example 4: Graphic0.000.300.600.901.201.501.80J F M A M J J A S O N D$MC08 REV BKL FST C08 POR C07 REV76.6%100.1% 98.5% 96.9%94.7%0.02.55.07.510.012.515.0Q1 Q2 Q3 Q4 YTD$MC08 REV BKL FSTPTP C08 POR C07 REVMetrics: by month, quarter and yearC08 REV – Actual RevenueBKL – Aged BacklogFST – ForecastC08 POR – Plan of Record (POR) [Quota]CO7 REV – Actual RevenuePTP – Performance to POR
  11. 11. John L. Corbitt - Copyright 200311Corbitt Associates[T] 770.985.6599[E] John@CorbittAssociates.comProviding fractional and interim CMO services to augmentyour sales and marketing teams, when they may nothave the time, skill, or experience.Improving Performance through a combination of ourunique experience, processes, and methods; customizedplans to fit your budget, personnel, and timeline.

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