Social media marketing – final presentation


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December 2012 Social Media Marketing Class - Jennifer Cheatham

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Social media marketing – final presentation

  1. 1. Social MediaMarketing –Final PresentationBy Jennifer CheathamDecember 2012
  2. 2. Social Media - What is it? Social Media is the media  Our class we use to be social. It gives the consumer a experimented with voice! the following forms of Social Media – It allows consumers the power to speak to the  Blogger masses, and,  Facebook More importantly, social  Twitter media offers two-way communication between  LinkedIn “the company” and “the consumer “. “Follow me” to see the results
  3. 3. My Blog: “Genevieve’s Views”Posts 1 2 3 4 5 6 7 8Comments 2 2 1 2 2 0 1 1View 6 15 3 23 3 8 21 15CountDay Wed Mon Wed Mon Tues Tues Tues WedPostedI thought that Blogging was fun. I received a total of 11comments and 94 page views. It is difficult to tell which day ofthe week was the most popular for my site but my mostsuccessful blog post was on a Monday with 23 views. I suspectthat the title of the post is why it was read the most. It wasentitled, Social Media – Multiple Angles.
  4. 4. My Blog: “Genevieve’s Views” Blogging with a Vlog! Added 4 weeks ago, I now have 32 YouTube views on my Channel for the Vlog entitled, Business Communications. Since this was a class assignment, I did not add meta tags but I suspect this would have increased my views. The video was a fun project. Slowing down the speaking pace could have increased the effectiveness of my video as well as changing the video length from 60 seconds to 30 seconds - as the average view time was only 45 seconds. Since I like to write, I plan to continue blogging! It makes sense for business to update customers and personal use.
  5. 5. My Facebook Page Facebook Analytics Facebook is another social Friends Likes Groups I follow media tool that you can use to keep contact with 92 1 2 your customer by giving them “value-added” content and not This Facebook account was my necessarily “sales pitches”. personal account. I did learn how to create a company Friending your customer can go along way in account and I definitely see forming a long-term that having two Facebook relationship with your accounts could be customer as their “go-to” source! advantageous. I personally like to have work friends/ work relationships and personal friends.
  6. 6.  Loved it! Short! Great for Business or Personal Use I follow the Murrieta Patch, CNN, City of Murrieta, HootSuite, UC Twitter Riverside, Tradeshow Marketing, Dr. Guignard, my husband, and some Short and to the Point – classmates. in 140 characters or less! I would like to use Twitter in the future but don’t believe it applies to my business, at this time.
  7. 7. LinkedIn I had not previously used LinkedIn. I know that it is a terrific networking tool and a great way to build my personal brand by showing my current and past accomplishments, current picture, organization interests in marketing, public relations, and tradeshows as well as my personality. It was much more user-friendly than I thought it would be. I have received LinkedIn requests from writing vendors that I have worked with in the past - - and am super excited about that! Now, I just need to set those security settings!
  8. 8. ConclusionWe live in a global world – I have known this tobe true. However, through the Social MediaMarketing class, I have learned that we also livein a global-social society!It was very interesting to me to take this class with international students and gainan understanding of how they, too, view social media and the marketing toolsthat are available to us. In the end we are all doing the same thing – we areinformation gathering. We are seeking information, networking for relationshipsand working to gain a better understanding of one another in our globalcircumstances.For me personally, I will of course continue to use Facebook . For my currentbusiness, Facebook is still the best way to connect with our customer base –although, I can see that changing as customers become more technologicallysavvy. The biggest take-away for me is that I have gained a better understandingof today’s social media tools and have also realized that social media is not just afad. It is a tremendous marketing tool of the future (and now) that I need toembrace!