Territory Digital Mediator

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The territory digital mediator (TDM or Animateur numérique de territoire in french) is a training for tourist offices employees.
The program want help all the localtourism stakeholders to be more efficient on the web. After the traing of 70 hours, a TDM can organize some worshops, and support etourism projects.
The program "TDM" is born in Aquitaine region, and it's now a national program.
I had this speech on december 2013 10th for the european project Ecoop in Bordeaux.

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Territory Digital Mediator

  1. 1. Anima&on  Numérique  de  Territoire   Territory  Digital  Mediator  
  2. 2.     JEAN-­‐LUC  BOULIN     Director  MOPA  :  Mission  des  Offices  de   Tourisme  et  Pays  Touris@ques  d’Aquitaine   Board  Member  Offices  de  Tourisme  de  France   and  chairman  for  Prospec@ve  CommiIee   Editor  Blog  Etourisme.info      
  3. 3. 5  MISSIONS  SUPPORT     •       Professionaliza@on  of  localtourism  stakeholders   •     Tourist  organiza@on  of  territories   •     Development  of  eTourism   •     Local  Gastronomy  development   •     Support  of  quality  ini@a@ves  
  4. 4. Regional  network     185  Offices  de  tourisme   25  Pays  touris&ques   700  Employees  
  5. 5. Why  TDM?     (territory  digital  mediator)   Web  is   evolving  fast,   very  fast   Difficulty  for   tourism   professionals   to  adapt   Risk  of  digital   divide  
  6. 6. Why  TDM?  (territory  digital   mediator)   2009  :  report   about  online   marke&ng  in   Aquitaine   60%  of   accommoda&ons   are  not  sold   online     Problem  of   compe&&vity  
  7. 7. TDM,  an  idea,  a  new  func&on   Support  local  ôle  pour  l’office  de  tourisme   Un  nouveau  rtourism  stakeholders  to  be   more  efficient  on  the  web   New  role  for  DMO  (des&na&on  management   organisa&on)  =  support  tourism  business  
  8. 8. How  growed  TDM…   The  program  is   managed  by  Offices  de   Tourisme  de  France  ®   The  program  is   developped  in  several   coun&es   First  class  in   Aquitaine     Début  2010   Juillet  2010   Début  2011  
  9. 9. TDM  :  training  program   A  piece  of  web   Tools,  cura&on   A  large  part  of  anima&on   Know  your  network,  communicate,  facilitate   Methodological  tools   Diagnosis,  ac&on  plan,  evalua&on  
  10. 10. TDM  Class…  
  11. 11. TDM,  the  na&onal  network     More  than   800  trainees   or  training   21  regions   involved   A  powerfull   network    
  12. 12. What  are  doing  TDM?   Worshop  for   Un  nouveau  rôle  pour  tourism  local   l’office  de  tourisme   stakeholders   Support  for   etourism   projects  
  13. 13. What  are  doing  TDM?   Un  nouveau  rôle  pour  l’office  de  tourisme  
  14. 14. And,  now,  media&on  for     visitors  and  habitants    
  15. 15. Digital  in  TIC  
  16. 16. From  DMO  managers   I  didn’t  realise  the  necessity  of  media&on  
  17. 17. From  DMO  managers   The  QR  Codes  and  the  app…  
  18. 18. Projects  for  TDM   Les  bulles  numériques   Digital  Moments     Special  shorts  trainings  for   tourists,  visitors  and  habitants     Two  hours    to  discover  how   spend  beIer  holidays  with  my   tablet  and/or  my  smartphone    
  19. 19. Thank  you   @JeanLucBoulin     Ecoop  –  SV  Gironde  –  Dec  2013    

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