Twitter Case Study

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Twitter Case Study

  1. 1. A Client Found a CFO Job Opening at…… .....using….. … . LinkedIn….
  2. 3. Together, We Found a Strategy to Expand His Reach
  3. 4. He searched Twitter for Ella Moss and found that there appeared to be a gap in their social media strategy
  4. 5. They were not talking to their customers, just broadcasting sales
  5. 6. They outsourced their social media – It was not done in-house
  6. 7. The company was possibly missing some valuable customer feedback
  7. 8. We facilitated an advanced search, finding 10 boutiques across the US carrying the Ella Moss line
  8. 9. … Noticed all but one were on the East Coast…
  9. 10. He came up with a 10-question survey.
  10. 11. He called the boutique owners.
  11. 12. He wanted to know what the boutique owners’ experience was with the company…. and what the customers’ experience was with the line of clothing.
  12. 13. With his findings, he demonstrated some of his financial know-how by creating charts and graphs and sorted the feedback by region for them.
  13. 14. He presented this to the company……not via Twitter!
  14. 15. He got the interview. 
  15. 16. Helping clients strategically network into the hidden job market

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