Team 4Team Acceptance<br />Elise Beis<br />Sarah Fresen<br />TanopTananuchuttukul<br />AJ Tarbuck<br />Jonathan Wong <br /...
Thailand<br />
Company Background<br />
Corporate Structure<br />
Entry Strategy<br />
Entry Strategy<br />
Distribution/Product Attributes<br />
Service Attributes<br />
Distribution<br />
Target Market<br />
Marketing Strategy<br />
Pricing<br />
Advertising and Promotions<br />
Advertising Medium<br />
Monetary System<br />Minimum Daily Wage = 203 baht<br />
HR: Talent Acquistion<br />
HR: Learning & Development<br />
HR: Employee Services and Events<br />
Questions?<br />
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Disney In Thailand

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  • Part of the appeal of Disneyland is to let adults relive their childhood memoriesThis also helps with the older customers – those with children, who will ultimately make the decision to visit the parkEvery aspect of Disney promotes not only itself but every other aspect as well in a rotation
  • Disney In Thailand

    1. 1. Team 4Team Acceptance<br />Elise Beis<br />Sarah Fresen<br />TanopTananuchuttukul<br />AJ Tarbuck<br />Jonathan Wong <br />Dale Zaidi<br />
    2. 2. Thailand<br />
    3. 3. Company Background<br />
    4. 4. Corporate Structure<br />
    5. 5.
    6. 6. Entry Strategy<br />
    7. 7. Entry Strategy<br />
    8. 8. Distribution/Product Attributes<br />
    9. 9. Service Attributes<br />
    10. 10.
    11. 11. Distribution<br />
    12. 12. Target Market<br />
    13. 13. Marketing Strategy<br />
    14. 14. Pricing<br />
    15. 15. Advertising and Promotions<br />
    16. 16. Advertising Medium<br />
    17. 17. Monetary System<br />Minimum Daily Wage = 203 baht<br />
    18. 18. HR: Talent Acquistion<br />
    19. 19. HR: Learning & Development<br />
    20. 20. HR: Employee Services and Events<br />
    21. 21. Questions?<br />

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