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The Importance of Logos and Company Branding and How They Affect a Company

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This is a powerpoint based upon my research paper on logos, company branding, and how they both affect a company.

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The Importance of Logos and Company Branding and How They Affect a Company

  1. 1. The Importance of Logos and Company Branding and How They Affect a Company<br />Jennifer Kumiski<br />Ms. Owens<br />Technical Communications<br />
  2. 2. What is a logo?<br />distinctive<br />appropriate<br />practical<br />graphic<br />and simple in form and still convey an intended message<br />
  3. 3. Tracing the Starbucks logo<br />Terry Heckler designed logo in 1971.<br />Resigned in: <br />1986 <br />1987<br />and 1992<br /><ul><li>Starsbucks’ is currently changing the logo.</li></li></ul><li>What is company branding?<br />a name <br />term<br />sign<br />symbol<br />design<br />or combination of them intended to identify the company<br />
  4. 4. Why is branding important?<br />It is one of the strongest competitive advantages in today’s market.<br />Companies want to be known for what they are.<br />“A brand is a kind of promise,” is how Allbusiness.com explains it.<br />
  5. 5. What aspects go into Branding?<br />Price<br />Higher prices can signify higher quality, and lower prices may suggest decrease in value.<br /><ul><li>Distribution</li></ul>the availability, or limited distribution of a product or service, which can be discerning to customers. <br /><ul><li>Quality</li></ul>higher the quality will mean more satisfied customers, that will come back to purchase more products. <br />
  6. 6. Reputation<br />The public opinion of brand character is built over time and difficult to change once established.<br />
  7. 7. Proctor & gamble<br />Is an example of a company that has to brand a massive amount of products for consumers. <br />The disciple of brand management.<br />Not as commonly known as other companies.<br />
  8. 8. Starbucks<br />The Starbucks experience.<br />Ability to create personalized customer experiences.<br />Secure customer loyalty.<br />Keeping up with business growth and profits.<br />Logos on every product.<br />
  9. 9. Mistakes at company branding<br />If a customer has to ask the question, ‘what exactly is it and why should I want it’, not a good sign.<br />Clairol-Look of Buttermilk<br />Clairol- Touch of Yogurt<br />
  10. 10. Brand by association-Mistake<br />Would Sony sell food? No.<br />Harley Davidson perfume and aftershave.<br />Harley Davidson is known for bikes.<br />
  11. 11. Failing to Evolve<br />Ovaltine use to be known as a sleep aid.<br />Ensure evolved into a health drink.<br />Ovaltine did not evolve into a health drink.<br />
  12. 12. Promise one thing, Deliver another<br />Dominos pizza- fast delivery, good and cheap pizza.<br />Complaints of cardboard-like crust and sauce that tasted like ketchup.<br />Unable to deliver what the customers wanted.<br />
  13. 13. Conclusion<br />Companies must appeal themselves to us.<br />Logos are the face of the company.<br />Some companies do not always get direct contact with customers.<br />Starbucks is successful through logos and company branding.<br />Proctor and Gamble is successful in how they manage all their brands.<br />A brand is a company’s face in this world.<br />

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