How to design meaningful experiences                                       1

                                            ...
How to design meaningful experiences                           2

                                                        ...
How design what?                              3

                                              >>

  ese days we recognise...
Why experience?                                   4

                                                  >>

Technicaly, eve...
What is the experience?               5

                                      >>

Easily, we can define the experience
as ...
Why now?                                                               6

                                                ...
Why now?                                7

                                        >>

Because of evolution of way
we choo...
Why now?                                              8

                                                      >>

   e ev...
Why now?                                     9

                                             >>

common waste of meaning o...
Individuation                         10

                                      >>

en.wikipedia.org/wiki/Individuation
We know why experience             11

                                   >>
as well as why meaningful, so ..
Can we design experience?                                       12

                                                      ...
But ..                           13

                                 >>


In a fact, we can’t design the
experience, we o...
Why we are spending time talking about it?   14

                                             >>


While everything is a a...
Design?                                           15

                                                  >>

  e word desig...
Design?                                  16

                                         >>

It’s interesting to take a close...
Value of design   17

                  >>

Function
Price
Emotions
Identity
Meaning
Value of design             18

                            >>

Function
Is this something I need?

Price
Emotions
Identit...
Value of design                               19

                                              >>

Function
Price
Do I wa...
Value of design          20

                         >>

Function
Price
Emotions
Am I excited about it?

Identity
Meaning
Value of design   21

                  >>

Function
Price
Emotions
Identity
Is it me?

Meaning
Value of design                  22

                                 >>

Function
Price
Emotions
Identity
Meaning
Does it...
Meaning                                                        23

                                                       ...
What defines meaning?   24

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   25

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   26

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   27

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   28

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   29

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   30

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   31

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   32

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   33

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   34

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   35

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   36

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
What defines meaning?   37

                       >>

Reaching the point
Beauty
Creativity
Community
Responsibility
Enligh...
Where is happiness or satisfaction?                                 38

                                                  ...
How to change ordinary into meaningful?   39

                                          >>

We, as a designers, have to
ap...
How to change ordinary into meaningful?   40

                                          >>




                  Interaction
How to change ordinary into meaningful?   41

                                          >>



         Interaction




   ...
How to change ordinary into meaningful?   42

                                          >>



         Interaction




   ...
How to change ordinary into meaningful?   43

                                          >>




                    Control
How to change ordinary into meaningful?   44

                                          >>




                 Dramaturgy...
How to change ordinary into meaningful?      45

                                             >>

                        ...
How to change ordinary into meaningful?   46

                                          >>




                Communication
How to change ordinary into meaningful?   47

                                          >>




                  Adaptability
How to change ordinary into meaningful?   48

                                          >>




                  Interaction
How to change ordinary into meaningful?   49

                                          >>
[Ikea]
How to change ordinary into meaningful?   50

                                          >>
[2nd life]
How to change ordinary into meaningful?   51

                                          >>
[Muji]
How to change ordinary into meaningful?   52

                                          >>
[Apple]
ank you.          53

                    >>

jan@kremlacek.com
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How change ordinary into meaningful?

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We have less and less time. We want to live through more and more meaningful. This is my first presentation describing new approach to design. Design2.0

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How change ordinary into meaningful?

  1. 1. How to design meaningful experiences 1 >> Or how change ordinary into meaningful. Jan Kremlacek 2007-03-22 is work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
  2. 2. How to design meaningful experiences 2 >> Why design it? Why experience? Meaningful? is is not any holy grail. In case there is any holy grail, there could not exist something like experience, even meaningful one.
  3. 3. How design what? 3 >> ese days we recognise lot of buz. words like experience marketing, experience branding, experience economy, 360 degree branding and lot of others. Important is authenticity rather than business terms.
  4. 4. Why experience? 4 >> Technicaly, everything is a form of experience.
  5. 5. What is the experience? 5 >> Easily, we can define the experience as a feeling of change. Taking a different view, the experience is a process we are part of and we affect. Something is happening which we are affecting and perceiving.
  6. 6. Why now? 6 >> “Walk of life hides encrypted solution of all questions man can ask. We feel it as a life, until we realise it’s truth.” [Ralph Waldo Emerson]
  7. 7. Why now? 7 >> Because of evolution of way we choose products. Because of relationship between our life and archetypes ‘bigger’ than us.
  8. 8. Why now? 8 >> e evolution of choosing product. 1900 FordT, function and price 1930 - 1940 social studies, effort to understand human behaviour 1950 - 1960 brand focus, “new and improved”, mass communication 2000 experience, web 2.0, customer drives content
  9. 9. Why now? 9 >> common waste of meaning of life individuation vs. socialism vs. capitalism
  10. 10. Individuation 10 >> en.wikipedia.org/wiki/Individuation
  11. 11. We know why experience 11 >> as well as why meaningful, so ..
  12. 12. Can we design experience? 12 >> “ e elements that contribute to superior experiences are knowable and reproducible, which make them designable.” [Nathan Shedroff]
  13. 13. But .. 13 >> In a fact, we can’t design the experience, we only can design for experience.
  14. 14. Why we are spending time talking about it? 14 >> While everything is a an experience of some sort, there is something special to them that make them fascinating or disgusting.
  15. 15. Design? 15 >> e word design is a bit of trick. Someone can imagine fashion, someone else interior, car or for example architecture. What is is? Design is mostly process. Design is a process, which creates meaning.
  16. 16. Design? 16 >> It’s interesting to take a closer look how people sentient and value design. Where the value of design came from? What makes meaning of design?
  17. 17. Value of design 17 >> Function Price Emotions Identity Meaning
  18. 18. Value of design 18 >> Function Is this something I need? Price Emotions Identity Meaning
  19. 19. Value of design 19 >> Function Price Do I want this for the money I have to pay? Emotions Identity Meaning
  20. 20. Value of design 20 >> Function Price Emotions Am I excited about it? Identity Meaning
  21. 21. Value of design 21 >> Function Price Emotions Identity Is it me? Meaning
  22. 22. Value of design 22 >> Function Price Emotions Identity Meaning Does it correspond with my feeling of meaning of life?
  23. 23. Meaning 23 >> “It’s better to not start searching for the meaning of life. But once you started, strive for it quickly.” [Dan Millman]
  24. 24. What defines meaning? 24 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  25. 25. What defines meaning? 25 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  26. 26. What defines meaning? 26 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  27. 27. What defines meaning? 27 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  28. 28. What defines meaning? 28 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  29. 29. What defines meaning? 29 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  30. 30. What defines meaning? 30 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  31. 31. What defines meaning? 31 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  32. 32. What defines meaning? 32 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  33. 33. What defines meaning? 33 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  34. 34. What defines meaning? 34 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  35. 35. What defines meaning? 35 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  36. 36. What defines meaning? 36 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  37. 37. What defines meaning? 37 >> Reaching the point Beauty Creativity Community Responsibility Enlightenment Freedom Harmony Justice Individuality Redemption Safety Confirmation
  38. 38. Where is happiness or satisfaction? 38 >> ere are tons and tons other elements affecting our inner meaning of life. Sensations like happiness or satisfaction are very individual and more then primary feeling they are effect of elements mentioned.
  39. 39. How to change ordinary into meaningful? 39 >> We, as a designers, have to approach more then function and beauty. We should focus on design more conceptually. We should perceive process of designing as a merging of function, economy points, emotions and social aspects. We should not forget cultural context as well.
  40. 40. How to change ordinary into meaningful? 40 >> Interaction
  41. 41. How to change ordinary into meaningful? 41 >> Interaction Participation
  42. 42. How to change ordinary into meaningful? 42 >> Interaction Feedback Participation
  43. 43. How to change ordinary into meaningful? 43 >> Control
  44. 44. How to change ordinary into meaningful? 44 >> Dramaturgy/ Time
  45. 45. How to change ordinary into meaningful? 45 >> Dramaturgy/ time Interaction Creativity Participation Control
  46. 46. How to change ordinary into meaningful? 46 >> Communication
  47. 47. How to change ordinary into meaningful? 47 >> Adaptability
  48. 48. How to change ordinary into meaningful? 48 >> Interaction
  49. 49. How to change ordinary into meaningful? 49 >> [Ikea]
  50. 50. How to change ordinary into meaningful? 50 >> [2nd life]
  51. 51. How to change ordinary into meaningful? 51 >> [Muji]
  52. 52. How to change ordinary into meaningful? 52 >> [Apple]
  53. 53. ank you. 53 >> jan@kremlacek.com

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