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People Powered Data


                             Josh Knauer, CEO Rhiza Labs
                           knauer@rhizalabs...
A Few Common Examples of Crowd Sourcing

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A Few Common Examples of Crowd Sourcing

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A Few Common Examples of Crowd Sourcing

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Sometimes individuals/experts do know more...

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Best Practices for Controlled Crowd Sourcing

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A quick example

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A quick example

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                            @j...
A quick example

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Official sources were not actionable

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Official sources were not actionable

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Best Practices applied to FluTracker
                           1. Purpose: Help answer questions “Is            TWITTER
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Users create their own views of the data in Rhiza Insight


Wednesday, July 28, 2010
FluTracker Stats
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FluTracker Stats
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Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




                       Surui Tribe




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




                     Satellite models predict carbon/forest density,
                            ...
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Surui Carbon Project




Wednesday, July 28, 2010
Tools Used:




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                                   Web-based data
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Marcellus Shale Drilling in NY, PA & WV




Wednesday, July 28, 2010
Marcellus Shale Drilling in NY, PA & WV




Photo Credit: PennFuture via Flickr -- Marcellus Shale Drilling in Washington ...
Marcellus Shale Drilling in NY, PA & WV




Wednesday, July 28, 2010
Marcellus Shale Drilling in Pennsylvania


                                            Water Quality
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Marcellus Shale Drilling in Pennsylvania


                                            Economic Impacts




Wednesday, Jul...
Marcellus Shale Drilling in Pennsylvania


                                            Economic Impacts




Wednesday, Jul...
Marcellus Shale Drilling in Pennsylvania


                                        Environmental Impacts




Wednesday, Ju...
FrackTracker

                           •   A centralized clearinghouse of data related
                               to...
FrackTracker




              A clean, simple to use interface for finding/exploring data



Wednesday, July 28, 2010
FrackTracker




                Includes powerful tools, but makes them easy to use

Wednesday, July 28, 2010
Contextual “Action” menus




Wednesday, July 28, 2010
Users can subscribe
     via various feed formats




                                Contextual “Action” menus




Wednes...
Users can subscribe
     via various feed formats




                                                    Contextual “Acti...
FrackTracker




          Allows users to understand the data, track how it is used
Wednesday, July 28, 2010
FrackTracker




                           Users can create customized visualizations...

Wednesday, July 28, 2010
FrackTracker




                      …and publish them as fully attributed snapshots

Wednesday, July 28, 2010
FrackTracker




  Snapshots can be shared within Insight, across the web, or printed

Wednesday, July 28, 2010
FrackTracker




          Importing data is easy… point to data and describe it
Wednesday, July 28, 2010
FrackTracker

                           •   A centralized clearinghouse of data related
                               to...
FrackTracker

                           •   A centralized clearinghouse of data related
                               to...
FrackTracker

                           Results:
                           •   Launched July 1, 2010
                   ...
People Powered Data


                             Josh Knauer, CEO Rhiza Labs
                           knauer@rhizalabs...
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GeoWeb 2010 - People Powered Data - Josh Knauer

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Just in the past months, durable mobile devices, open-source data-collection tools, and innovative distributed databases have arrived. These new tools take the mystique out of collecting, aggregating, visualizing, and broadcasting geodata. Regardless of training, anyone can now create high-quality structured data. Stakeholders can then collaboratively visualize this data in real time using a host of technology platforms. The resulting insights inform decision-makers using information from the most reliable sources: first-hand witnesses. This lets leaders base their decisions on better information. The result is that the community is not simply engaged in the decision-making process, but is in fact driving it — to everyone’s benefit. Drawing on their experience and knowledge of the field, Knauer will illustrate successes and best practices through real stories from the rain forests of Brazil to the streets of Pittsburgh to epidemiology laboratories in D.C. Using these case studies, he will describe the design techniques and workflows that have simplified user interfaces to increase participation and usability. Speaking to the best practices in implementing these systems, he will detail real successes in decentralized data collection. You’ll leave with roadmap for deploying people-powered data to make better decisions in your organization, regardless of what technology you use.

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GeoWeb 2010 - People Powered Data - Josh Knauer

  1. 1. People Powered Data Josh Knauer, CEO Rhiza Labs knauer@rhizalabs.com and @jknauer hashtag: #geoweb Wednesday, July 28, 2010
  2. 2. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Conference: #geoweb Wednesday, July 28, 2010
  3. 3. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Knowledge Management Conference: #geoweb Wednesday, July 28, 2010
  4. 4. A Few Common Examples of Crowd Sourcing TWITTER Presenter: @jknauer Reputation Management Knowledge Management Conference: #geoweb Content Creation Wednesday, July 28, 2010
  5. 5. TWITTER Presenter: @jknauer Conference: #geoweb Basic Idea: In many cases, collective knowledge is greater than an individual’s. Image source: cooltownstudios.com Wednesday, July 28, 2010
  6. 6. Sometimes individuals/experts do know more... TWITTER Presenter: @jknauer Conference: #geoweb Wednesday, July 28, 2010
  7. 7. TWITTER Presenter: @jknauer Conference: #geoweb Is there a way to get The Crowd to help The Experts? Wednesday, July 28, 2010
  8. 8. TWITTER Presenter: @jknauer Conference: #geoweb Controlled Crowd Sourcing Accept user contributions, but filter through experts for accuracy Wednesday, July 28, 2010
  9. 9. Best Practices for Controlled Crowd Sourcing TWITTER Presenter: 1. Clearly identify purpose and intent @jknauer Conference: #geoweb 2. Define the target crowd and their motivations 3. Know who your expert filters will be 4. Determine how you will measure success 5. Create the simplest form possible to achieve goal 6. Tell the crowd clearly what you need/expect from them 7. Help the crowd promote itself 8. Be transparent: provide feedback/results Wednesday, July 28, 2010
  10. 10. A quick example TWITTER Presenter: @jknauer Conference: #geoweb H1N1 Swine Flu Outbreak - Where is it? Wednesday, July 28, 2010
  11. 11. A quick example TWITTER Presenter: @jknauer Conference: #geoweb Wednesday, July 28, 2010
  12. 12. A quick example TWITTER Presenter: @jknauer Conference: #geoweb Is it safe to send our kids to school? Wednesday, July 28, 2010
  13. 13. Official sources were not actionable TWITTER Presenter: @jknauer Conference: #geoweb Government Maps of the H1N1 Swine Flu - WHO Wednesday, July 28, 2010
  14. 14. Official sources were not actionable TWITTER Presenter: @jknauer Conference: #geoweb Government Maps of the H1N1 Swine Flu - CDC Wednesday, July 28, 2010
  15. 15. Best Practices applied to FluTracker 1. Purpose: Help answer questions “Is TWITTER swine flu occurring near me?” and Presenter: @jknauer “Where are cases concentrated” Conference: #geoweb 2. Target Crowd: Any web user who is willing to help; motivation: staying safe 3. Expert Filters: Doctors/Flu Researchers 4. Success: Hits on website, media mentions, site embeds, data considered “trusted” 5. Simple Form: (next slide) 6. Instructions to Crowd: Web text 7. Crowd Self Promotion: Users can analyze data “their way” and publish, standard social network hooks, named recognition for contributions, user forum 8. Be Transparent: All data published live to browsable web map, data downloads in different formats, methodology explained on site, direct access to expert filters through web forum Wednesday, July 28, 2010
  16. 16. TWITTER Presenter: @jknauer Conference: #geoweb Quick & easy data entry form... Wednesday, July 28, 2010
  17. 17. TWITTER Presenter: @jknauer Conference: #geoweb ...creates a structure for the data Wednesday, July 28, 2010
  18. 18. TWITTER Presenter: @jknauer Conference: #geoweb Controlled Crowd Sourcing Filter user submissions through medical experts who could determine whether a report was accurate or not Wednesday, July 28, 2010
  19. 19. TWITTER Presenter: @jknauer Conference: #geoweb Published online: flutracker.rhizalabs.com Wednesday, July 28, 2010
  20. 20. TWITTER Presenter: @jknauer Conference: #geoweb Published online: flutracker.rhizalabs.com Wednesday, July 28, 2010
  21. 21. TWITTER Presenter: @jknauer Conference: #geoweb Published online: flutracker.rhizalabs.com Wednesday, July 28, 2010
  22. 22. TWITTER Presenter: @jknauer Conference: #geoweb Published online: flutracker.rhizalabs.com Wednesday, July 28, 2010
  23. 23. TWITTER Presenter: @jknauer Conference: #geoweb Published online: flutracker.rhizalabs.com Wednesday, July 28, 2010
  24. 24. TWITTER Presenter: @jknauer Conference: #geoweb All data published in many formats Wednesday, July 28, 2010
  25. 25. TWITTER Presenter: @jknauer Conference: #geoweb Users create their own views of the data in Rhiza Insight Wednesday, July 28, 2010
  26. 26. TWITTER Presenter: @jknauer Conference: #geoweb Users create their own views of the data in Rhiza Insight Wednesday, July 28, 2010
  27. 27. Users create their own views of the data in Rhiza Insight Wednesday, July 28, 2010
  28. 28. FluTracker Stats TWITTER Presenter: Effort to launch: 48 hours @jknauer Conference: #geoweb Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites Wednesday, July 28, 2010
  29. 29. FluTracker Stats TWITTER Presenter: Effort to launch: 48 hours @jknauer Conference: #geoweb Avg visitors/day: ~100,000 User contributed reports: ~80,000 Users from over 192 countries Days ahead of CDC reports: - initially: 5-6+ - eventually: CDC stopped counting Used by: CDC, DHS, DoD, EPA, FAA, embedded in over 600 news media sites Wednesday, July 28, 2010
  30. 30. Surui Carbon Project Wednesday, July 28, 2010
  31. 31. Surui Carbon Project Surui Tribe Wednesday, July 28, 2010
  32. 32. Surui Carbon Project Wednesday, July 28, 2010
  33. 33. Surui Carbon Project Wednesday, July 28, 2010
  34. 34. Surui Carbon Project Satellite models predict carbon/forest density, spot-checks on ground needed Wednesday, July 28, 2010
  35. 35. Surui Carbon Project Wednesday, July 28, 2010
  36. 36. Surui Carbon Project Wednesday, July 28, 2010
  37. 37. Surui Carbon Project Wednesday, July 28, 2010
  38. 38. Surui Carbon Project Wednesday, July 28, 2010
  39. 39. Surui Carbon Project Wednesday, July 28, 2010
  40. 40. Surui Carbon Project Wednesday, July 28, 2010
  41. 41. Surui Carbon Project Wednesday, July 28, 2010
  42. 42. Surui Carbon Project Wednesday, July 28, 2010
  43. 43. Tools Used: + Web-based data aggregation, visualization and publishing tool Rhiza Insight: http://rhizalabs.com Wednesday, July 28, 2010
  44. 44. Marcellus Shale Drilling in NY, PA & WV Wednesday, July 28, 2010
  45. 45. Marcellus Shale Drilling in NY, PA & WV Photo Credit: PennFuture via Flickr -- Marcellus Shale Drilling in Washington County, PA Wednesday, July 28, 2010
  46. 46. Marcellus Shale Drilling in NY, PA & WV Wednesday, July 28, 2010
  47. 47. Marcellus Shale Drilling in Pennsylvania Water Quality Monitoring Wednesday, July 28, 2010
  48. 48. Marcellus Shale Drilling in Pennsylvania Economic Impacts Wednesday, July 28, 2010
  49. 49. Marcellus Shale Drilling in Pennsylvania Economic Impacts Wednesday, July 28, 2010
  50. 50. Marcellus Shale Drilling in Pennsylvania Environmental Impacts Wednesday, July 28, 2010
  51. 51. FrackTracker • A centralized clearinghouse of data related to Marcellus Shale extraction in WV, PA & NY • Tools for importing data, creating new maps, publishing them Wednesday, July 28, 2010
  52. 52. FrackTracker A clean, simple to use interface for finding/exploring data Wednesday, July 28, 2010
  53. 53. FrackTracker Includes powerful tools, but makes them easy to use Wednesday, July 28, 2010
  54. 54. Contextual “Action” menus Wednesday, July 28, 2010
  55. 55. Users can subscribe via various feed formats Contextual “Action” menus Wednesday, July 28, 2010
  56. 56. Users can subscribe via various feed formats Contextual “Action” menus Attribution, ratings & comments build trust Wednesday, July 28, 2010
  57. 57. FrackTracker Allows users to understand the data, track how it is used Wednesday, July 28, 2010
  58. 58. FrackTracker Users can create customized visualizations... Wednesday, July 28, 2010
  59. 59. FrackTracker …and publish them as fully attributed snapshots Wednesday, July 28, 2010
  60. 60. FrackTracker Snapshots can be shared within Insight, across the web, or printed Wednesday, July 28, 2010
  61. 61. FrackTracker Importing data is easy… point to data and describe it Wednesday, July 28, 2010
  62. 62. FrackTracker • A centralized clearinghouse of data related to Marcellus Shale extraction in WV, PA & NY • Tools for importing data, creating new maps, publishing them • Citizen-generated data • observations • sensors • GPS-derived data • photos Wednesday, July 28, 2010
  63. 63. FrackTracker • A centralized clearinghouse of data related to Marcellus Shale extraction in WV, PA & NY • Tools for importing data, creating new maps, publishing them • Citizen-generated data • observations • sensors • GPS-derived data • photos • Government published data • Academic research data • Maps created by experts & citizens to tell their unique data story • Social media, ratings & clear citation of data Wednesday, July 28, 2010
  64. 64. FrackTracker Results: • Launched July 1, 2010 • As of July 28, 2010: - ~550 users - 72 datasets, millions of records - 44 published maps - dozens of community partners, academic institutions, etc. Wednesday, July 28, 2010
  65. 65. People Powered Data Josh Knauer, CEO Rhiza Labs knauer@rhizalabs.com and @jknauer hashtag: #geoweb Wednesday, July 28, 2010

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