Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CONTEXT
What is context?The situations in which texts areproduced – written or spoken, orreceived – read, heard, listened to.
Context of productionLanguage mediumIndividual beliefs, knowledge and backgroundSocial and historical eventsConsideration ...
Context of receptionConsideration of implied writerSocial and historical eventsBeliefs, knowledge and backgroundLanguage m...
RelevanceIn your study of texts, context of productionand context of reception are equallyimportant.A key idea is that the...
Upcoming SlideShare
Loading in …5
×

Context

356 views

Published on

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

Context

  1. 1. CONTEXT
  2. 2. What is context?The situations in which texts areproduced – written or spoken, orreceived – read, heard, listened to.
  3. 3. Context of productionLanguage mediumIndividual beliefs, knowledge and backgroundSocial and historical eventsConsideration of implied reader/audienceActual writer/text producer
  4. 4. Context of receptionConsideration of implied writerSocial and historical eventsBeliefs, knowledge and backgroundLanguage mediumActual reader/audience
  5. 5. RelevanceIn your study of texts, context of productionand context of reception are equallyimportant.A key idea is that the audience/reader of a texthas an impact on deciding its meaning.Two other key concepts are those of an impliedwriter and an implied reader.Implied writer – the person we imagine to havecreated a text.Implied reader – the person a writer imaginesreading/receiving his text.

×