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PRESENTS
PRIDE INVESTMENTS
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A B C D E

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Pride Investment Portfolio
by Julian Keith Loren
+1.510.396.0888
jkl@digiratti.com
www.linkedin.com/in/juliankeithloren

3.
Pride Investment Portfolio ROUGH DRAFT
Seeing where individuals invest their pride
can be pretty easy.
GO TEAM!
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 3

4.
Pride Investment Portfolio ROUGH DRAFT
While pride investment varies widely,
most of us are comfortable in disclosing our
“Pride Investment Portfolio.”
I’m very proud to be
an Irish, Rastafarian,
Vegan, Republican,
Hockey Fan.
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 4

5.
Pride Investment Portfolio ROUGH DRAFT
When hiring, it can be useful to look for
Pride Investments across 5 categories:
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6.
Pride Investment Portfolio ROUGH DRAFT
When hiring, it can be useful to look for
Pride Investments across 5 categories:
Pride in Self
SELF
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7.
Pride Investment Portfolio ROUGH DRAFT
When hiring, it can be useful to look for
Pride Investments across 5 categories:
Pride in
Association
with the
Organization
SELF COMPANY
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8.
Pride Investment Portfolio ROUGH DRAFT
When hiring, it can be useful to look for
Pride Investments across 5 categories:
Pride in
Association
with
Admired
Leaders
SELF COMPANY LEADERS
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9.
Pride Investment Portfolio ROUGH DRAFT
When hiring, it can be useful to look for
Pride Investments across 5 categories:
Pride in
the Team of
Co-Workers
SELF COMPANY LEADERS TEAM
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10.
Pride Investment Portfolio ROUGH DRAFT
When hiring, it can be useful to look for
Pride Investments across 5 categories:
“Artisanal”
Pride in
Work
Product
SELF COMPANY LEADERS TEAM WORK
PRODUCT
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11.
Pride Investment Portfolio ROUGH DRAFT
The goal is to ascertain the relative levels of
Pride Investment in various categories,
rather than absolute levels.
SELF COMPANY LEADERS TEAM WORK
PRODUCT
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12.
Pride Investment Portfolio ROUGH DRAFT
Some examples:
SELF COMPANY LEADERS TEAM WORK
PRODUCT
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13.
Pride Investment Portfolio ROUGH DRAFT
Some examples:
You might look for a Salesperson with strong
“Pride Investments” in Self, Co., and Leaders
categories.
PRIDE INVESTMENTS
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SELF CO. LEADERS TEAM WORK
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 13

14.
Pride Investment Portfolio ROUGH DRAFT
Some examples:
You might look for a Salesperson with strong
“Pride Investments” in Self, Co., and Leaders
categories.
I love this company,
I admire the executive team,
and I’m the best sales person
who ever walked this Earth.
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 14

15.
Pride Investment Portfolio ROUGH DRAFT
Some examples:
If you are hiring someone for a highly-
repetitive, non-creative position, you might
look for much lower Self Pride investment.
PRIDE INVESTMENTS
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SELF CO. LEADERS TEAM WORK
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 15

16.
Pride Investment Portfolio ROUGH DRAFT
Some examples:
If you are hiring someone for a highly-
repetitive, non-creative position, you might
look for much lower Self Pride investment.
I will always follow instructions,
and have tremendous loyalty to
this company.
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17.
Pride Investment Portfolio ROUGH DRAFT
Why is the Pride Investment Portfolio useful
for Innovation Managers?
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18.
Pride Investment Portfolio ROUGH DRAFT
Why is the Pride Investment Portfolio useful
for Innovation Managers?
Top Innovators
have a unique
(and problematic)
way of “Investing Pride.”
So what?
I’m a genius!
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 18

19.
Pride Investment Portfolio ROUGH DRAFT
Typical Pride Investment Portfolio for a
Top Innovator
PRIDE INVESTMENTS
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20.
Pride Investment Portfolio ROUGH DRAFT
What is the problem?
PRIDE INVESTMENTS
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Pride Investment Portfolio ROUGH DRAFT
What is the problem?
To Human Resources (H.R.) professionals
in your company, this will look
“Dissociative.”
PRIDE INVESTMENTS
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22.
Pride Investment Portfolio ROUGH DRAFT
What is the problem?
The Top Innovators that you need
may fail personality and
psychological testing.
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23.
Pride Investment Portfolio ROUGH DRAFT
Common Solution
Your
H.R.
Top Innovator Innovation
(a.k.a.
Talent Pool Team
“Top Innovator
Filter”)
Hire as Contractors/
Consultants
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Pride Investment Portfolio ROUGH DRAFT
Common Solution
Contractors are not expected to
have long-term loyalty to the
Your
H.R.executive
Top Innovator company or Innovation
(a.k.a.
management, and often by-pass
Talent Pool Team
“Top Innovator
H.R. screening.
Filter”)
Hire as Contractors/
Consultants
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 24

25.
Pride Investment Portfolio ROUGH DRAFT
Is there a better solution?
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26.
Pride Investment Portfolio ROUGH DRAFT
Is there a better solution?
Top Innovators are “Associative”
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27.
Pride Investment Portfolio ROUGH DRAFT
Is there a better solution?
But with successful innovation
teams and specific accomplishments
PRIDE INVESTMENTS
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EGO GROUP FAN TEAM WORK
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28.
Pride Investment Portfolio ROUGH DRAFT
Is there a better solution?
Rather than with the company
and the executive team.
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Pride Investment Portfolio ROUGH DRAFT
Top Innovator Outlook
I’ll work at a big company, if it I get
bigger, more-challenging projects.
I’ll stay here as long as the
work is interesting.
Shannon, Pacho & I created some amazing
products 5 years ago. We’re all excited about
joining this company, because we get to work
together again.
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30.
Pride Investment Portfolio ROUGH DRAFT
Top Innovator Value
HUGE
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31.
Pride Investment Portfolio ROUGH DRAFT
Top Innovator Value
HUGE
Which is one reason that we have
a “War for Talent”
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32.
Pride Investment Portfolio ROUGH DRAFT
What are your chances of winning
the “War for Talent” …
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33.
Pride Investment Portfolio ROUGH DRAFT
What are your chances of winning
the “War for Talent”
if you apply standards
that were created for personnel in
non-creative, highly-repetitive roles …
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SELF CO. LDRS TEAM WORK
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34.
Pride Investment Portfolio ROUGH DRAFT
What are your chances of winning
the “War for Talent”
if you apply standards
that were created for personnel in
non-creative, highly-repetitive roles
to personnel in highly-creative,
non-repetitive roles?
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SELF CO. LDRS TEAM WORK
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35.
Pride Investment Portfolio ROUGH DRAFT
Are there other practices that are keeping
you from creating a highly-effective
innovation organization?
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36.
Pride Investment Portfolio ROUGH DRAFT
Join the discussion!
Be part of the solution!
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37.
Pride Investment Portfolio ROUGH DRAFT
If you are interested in participating in
round-tables or collaborative workshops on
…
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38.
Pride Investment Portfolio ROUGH DRAFT
If you are interested in participating in
round-tables or collaborative workshops on
• Innovation Culture,
• Organization Optimization for Innovation Effectiveness,
• Innovation Strategy,
• or other Innovation Management topics, …
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39.
Pride Investment Portfolio ROUGH DRAFT
If you are interested in participating in
round-tables or collaborative workshops on
• Innovation Culture,
• Organization Optimization for Innovation Effectiveness,
• Innovation Strategy,
• or other Innovation Management topics,
Please contact the
at collaborate@innomgmt.com
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40.
Pride Investment Portfolio ROUGH DRAFT
More thoughts, models, and tales to follow …
Julian Keith Loren
+1.510.396.0888
jkl@digiratti.com
www.linkedin.com/in/juliankeithloren
1/7/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 40

41.
Pride Investment Portfolio ROUGH DRAFT
Please send comments to
jkl@digiratti.com
THANK YOU!
THANKS TO:
∙ Dr. Monika Hamori, IE Business School, for valuable feedback on an early
version of the Pride Investment Portfolio.
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