Digg presentation


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Jake Klein's Adverting 400 Digg Presentation

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Digg presentation

  1. 1. Presentation Created by Jake Klein<br />
  2. 2. Digg.com<br />Created by Kevin Rose<br />Site launched on December 5, 2004<br />Revenues approximately 8.5 million (2008 est.)<br />Alexa (Web Rank): 113<br />Private company that employs over 70 people.<br />Located in San Francisco, California<br />Version 4.1<br />
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  5. 5. Digg’s Growth<br />Digg continues to grow in popularity.<br />As of April 2006, the site had 180,000 registered users (registered users can suggest and vote on stories, but anyone can read the selected articles) and served 6 million pages a day (Heilemann).<br />According to Nielsen/NetRatings, Digg had 1.14 million unique visitors in March 2006 (Kopytoff).<br />Digg'scompetitor Slashdot.org saw around 1.36 million unique visitors.<br />CNN.comgets around 22.4 million unique users a month (Fabrikant).<br />Digg.comusers are primarily Male, Caucasian, and from the ages of 18-34.<br />39% of users are in college<br />32% of users have an income over $100,000<br />10% of the users are Hispanic<br />Users are primarily graduates or post-graduates<br />All Statistics come from Quantcast.com<br />
  6. 6. Courteously of quantcast.com<br />
  7. 7. Courteously of quantcast.com<br />
  8. 8. What are diggs?<br />
  9. 9. Trending Topics on Digg<br />
  10. 10. Comments<br />
  11. 11. Advertising on Digg<br />Sponsored Diggs<br />Sponsors on Digg<br />
  12. 12. How can organizations, education institutes, and non-profit companies use Digg?<br />Site has been “themed” by companies. <br />Recently, Stride Gum purchased to theme digg.com. The site was completely rebranded and was filled with stride advertisements. Companies should take advantage of these opportunities from this site, especially because of it’s high search ranking.<br />Non-profit companies and education institutes can also use digg as a wonderful PR tool.<br />Many benefits can be promoted through the site<br />ad space or a <br />sponsored post<br />Diggis based off of voting, benefits can be highly ranked on the site if they have a lot of diggs.<br />Awareness<br />Sharing Good Press<br />Digg.comoffers many useful features that anyone can access.<br />Personal news feeds on the site are customizable and sharing a story couldn’t be any easier.<br />DiggBar download<br />The digg bar essentially is a toolbar added to your Internet browser. A user can click “digg this” and the opened page is instantly shared on the website. <br />
  13. 13. Constantly Updating…<br />The site is constantly updating and adding new features daily.<br />In August 2010 Digg updated to version 4.<br />The site was unstable, but added many new features (such as, bury, favorites, friends submissions, upcoming pages, subcategories, and history search). The site was soon changed back to version 3, but Kevin Rose promised that he would fix the problem. The site was soon changed back to the original version 3 interface, but included some of the new features. It is interesting to see what the site continues to offer it’s users to help improve our experience on the website.<br />
  14. 14. What do I think?<br />I have been using Digg.com for about two and a half years<br />Really helpful to find interesting news stories, videos, pictures, and more!<br />I am always interested in reading about new news stories floating around the web.<br />Digg.com offers different content from most websites.<br />The material is completely random. <br />Material is subject for removal by digg’s discretion. <br />Never leave unsatisfied<br />The content is broken down into ten categories. <br />Business, Entertainment, Gaming, Lifestyle, Offbeat, Politics, Science, Sports, Technology, and World News. <br />Very customizable! Digg is a unique experience for me. <br />