Heineken: Differentiation StrategyHeineken sets themselves apart from other beercompanies through their differentiation.• Products physical appearance• High customer service• Quality/Ingredients• The first time that brewer had created an extension of its flagship launch.• Premiumtization• Loyalty
Competitors Strategy: CoronaStrategy: Differentiation-#1 Imported Beer in the US-Has achieved a synonymous relation between relaxation and enjoying the beach life-Meant for you to feel like youre on vacation (Mexico)-Advertisements-Bottle Appearance-Low levels of gluten
Competitors Strategy: BudweiserStrategy: Differentiation-Red bottle appearance-Advertisements-"The King of Beers"-"Great American Lager"-Clydesdale-Slightly Richer
Porters 5 Force model Beer Heineken Corona Coors Budweiser5 forcesThe threat of newentrantsThe bargainingpower of thebuyersThe bargainingpower of thesuppliersThe threat of thesubstitute productsand serviceThe intensity ofrivalry amongcompetitors in anindustry
Recommendation1. International market for younger generation - e.g) Korean younger generation buys Heineken even though it is twice as expensive as U.S so, Heineken needs to have advertising in Korea TV.
Alternative StrategyCombinationprint note page: 1. save as ppt 2. click print 3. full page slide and select note page