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Heineken: Differentiation StrategyHeineken sets themselves apart from other beercompanies through their differentiation.• ...
Competitors Strategy:             CoronaStrategy: Differentiation-#1 Imported Beer in the US-Has achieved a synonymous rel...
Competitors Strategy: Coors LightStrategy: Differentiation- Largely drank by younger beer drinkers  - "Rocky Mountain cold...
Competitors Strategy: BudweiserStrategy: Differentiation-Red bottle appearance-Advertisements-"The King of Beers"-"Great A...
Porters 5 Force model           Beer       Heineken   Corona   Coors   Budweiser5 forcesThe threat of newentrantsThe barga...
Recommendation1. International market for younger generation  - e.g) Korean younger generation buys  Heineken even though ...
Alternative StrategyCombinationprint note page: 1. save as ppt 2. click print 3.  full page slide and select note page
AdvertisementHeinekenhttp://www.youtube.com/watch?v=XC9ju2QqeekCoronahttp://www.youtube.com/watch?v=8UqZzZWZd-YCoors Light...
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  1. 1. Heineken: Differentiation StrategyHeineken sets themselves apart from other beercompanies through their differentiation.• Products physical appearance• High customer service• Quality/Ingredients• The first time that brewer had created an extension of its flagship launch.• Premiumtization• Loyalty
  2. 2. Competitors Strategy: CoronaStrategy: Differentiation-#1 Imported Beer in the US-Has achieved a synonymous relation between relaxation and enjoying the beach life-Meant for you to feel like youre on vacation (Mexico)-Advertisements-Bottle Appearance-Low levels of gluten
  3. 3. Competitors Strategy: Coors LightStrategy: Differentiation- Largely drank by younger beer drinkers - "Rocky Mountain cold refreshment"- Innovations for cold activation- Recently penetrated Mexican market
  4. 4. Competitors Strategy: BudweiserStrategy: Differentiation-Red bottle appearance-Advertisements-"The King of Beers"-"Great American Lager"-Clydesdale-Slightly Richer
  5. 5. Porters 5 Force model Beer Heineken Corona Coors Budweiser5 forcesThe threat of newentrantsThe bargainingpower of thebuyersThe bargainingpower of thesuppliersThe threat of thesubstitute productsand serviceThe intensity ofrivalry amongcompetitors in anindustry
  6. 6. Recommendation1. International market for younger generation - e.g) Korean younger generation buys Heineken even though it is twice as expensive as U.S so, Heineken needs to have advertising in Korea TV.
  7. 7. Alternative StrategyCombinationprint note page: 1. save as ppt 2. click print 3. full page slide and select note page
  8. 8. AdvertisementHeinekenhttp://www.youtube.com/watch?v=XC9ju2QqeekCoronahttp://www.youtube.com/watch?v=8UqZzZWZd-YCoors Lighthttp://www.youtube.com/watch?v=RCJA0en-1U8Budweiserhttp://www.budweiser.com/en/us/content/epic-ads/video/commercial- epic-toast

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