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Online iQ

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Create new opportunities for you business online. The online world operates a little bit differently. Find out what your customers like to do online, how they want to interact and you can create new avenues of relationship building, income and profit.

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Online iQ

  1. 1. The iQuantum Online IQTM<br />How to create business success with online marketing?<br />
  2. 2. What does your homepage tell us?<br />
  3. 3. How are you standing out from other competitor’s?<br />
  4. 4. What would you like to improve on your current website?<br />More interactive<br />Innovative and ground breaking<br />Improve on: Product content and photos, navigation, design layout, technical information<br />SEO, Google search ranking<br />Add CMS: Ability to add new products easily, online light fitting builder, online buying (e-commerce), better industry communication (i.e. blogs/twitter/facebook etc), the ability to upload case studies<br />
  5. 5. What are people looking for from a website?<br />Aptitude. Fast download time. Little use of Flash animation.<br />Offerings. Clearly defined products. <br />Samples. Examples of previous work (screen shots and testimonials).<br />People. Information about the team (in-house skills). <br />Knowledge. On-going accumulation of knowledge (how well you know the industry and how well your connected within that industry ex. Awards, articles or blog posts, LinkedIn recommendations, etc.)<br />Social engagement. What is your corporate culture? Who do you associate with? Who are your peers? (using social media can help to convey your personality and working environment – it can help potential customers to see you as a person and not an entity)<br />Approachability. Provide copy that is easy for anyone to read is vitally important. Language cannot be technical or too high-level. Make it as easy as possible for a potential customer to get in touch. <br />Innovation. The skills involved in lighting engineering and manufacturing need to be showcased through the offering on your site – not just listed as products, but illustrated by the sites functionality and layout. <br />
  6. 6. How does the functionality and layout reflect your technology?<br />
  7. 7. What Effects SEO?<br />Content is KING! <br />Writing or rewriting content is a very important part of Search Engine Optimisation. A well written web site will attract other web sites to link to you. <br />Search Engines use linking information like a voting system, you can consider every link to your web site as a vote, the more votes you have the more Search Engines will respect & promote your web site. <br />Optimise images by providing a text-equivalent for every non-text element in case some of the users have visual impairments or if users have the image display turned off on their browsers. (It also helps web crawlers recognize non-text content). <br />
  8. 8. Capturing the Search Audience<br />30-40% of search clicks come via Pay Per Click (PPC) ads often costing as little as $0.10 per click<br />Pay Per Click(PPC) Advertising is a quick and easy way to generate quality leads to a website. <br />Organic search results are listings on search engine results pages that appear because of their relevance to the search terms.<br />
  9. 9. Why Create An Online Brand?<br />In June 2009, the Australian Bureau of Statistics reported 8.4million active internet subscribers in Australia<br />79.1% of internet users in Australia view online video. <br />YouTube receives 6.17 million Australian visitors monthly. <br />A study on social networking usage in Australia, found more than 70 percent of Internet users in Australia visited a social networking site in June 2009, up 29% from the previous year.<br />Sources: ComScore, Nielsen, Australian Bureau of Statistics<br />
  10. 10. Showcase Offerings<br />
  11. 11. Describe the value you provide.<br />
  12. 12. Offer More Than A Catalogue<br />
  13. 13. Know Your Audience<br />Search Engine Optimisation is not about Google.<br />SEO, is about people. <br />To attract more traffic to your website you need to know who you’re speaking to and how they communicate. <br />There are systems of value other than, or in addition to, money, that are very important to people: connecting with other people, creating an online identity, expressing oneself- and not least, garnering other people’s attention.<br />
  14. 14. Think of the pitch.<br />
  15. 15. Develop A Disruptive Strategy For Your Brand<br />Netflix disrupted the market by introducing two simple changes to Blockbuster’s model:<br />Shared cost savings with the customer by eliminating annoying late fees.<br />Utilized a pre-existing service by delivering DVDs through the mail. <br />
  16. 16. Keep it Simple<br />Netflix succeeded by not doing anything too complex, by simply offering up a more customer-centric solution and experience they’ve gained market share.<br />Blockbuster was one of the most powerful brands in home video and is now on the verge of going out of business.<br />
  17. 17. Focus on the Critical Value Drivers: Strive to be the Best at What Your Customers Value Most(not what the competition is doing)<br />
  18. 18. Wondering How to Get Started? Tap into New Resources<br />Develop a new business strategy that harnesses the wisdom of the crowd. <br />Enable your business to problem solve product solutions by linking customers and creative talent.<br />Innovation comes from multiple sources: your customers, peers and partners and within your own organization – aka “the crowd”.<br />
  19. 19. The crowd is full of specialists<br />For Procter & Gamble, the crowd is the world’s scientific community; for VH1 it’s any ham with a camcorder; for iConclude it’s the handful of professionals with experience troubleshooting Microsoft’s server software.<br />
  20. 20. Connect a Community Through Digital Services<br />
  21. 21. Focus on Issues That Matter to Everyone<br />
  22. 22. Reward People For Participating<br />
  23. 23. Think of Apps as Online Services <br />
  24. 24. What is a mashup? <br />A mashup is a web page or application that combines data or functionality from two or more external sources to create a new service. <br />The term mashupimplies easy, fast integration, frequently using open APIs and data sources to produce results that were not the original reason for producing the raw source data. <br />An example of a mashup is the use of cartographic data to add location information to real estate data, thereby creating a new and distinct web API that was not originally provided by either source.<br />
  25. 25. The Standalone Website is Dead<br />Web 2.0 is about empowering people to collaborate online. <br />Prosumption, is a term referring to customers participation in the creation of products in an active and ongoing way.<br />The new Web challenges conventional assumptions that information must move from credentialed producers to passive consumers. <br />Products that don’t enable and invite customer participation will be discarded- seen as old-fashioned remnants of a less customer-friendly era.<br />
  26. 26. Make it really easy for potential client’s to contact you.<br />
  27. 27. Make Sharing Simple<br />
  28. 28. Organize Content With Tags<br />
  29. 29. Help Potential Customers Find You<br />
  30. 30. Advertise in New Ways<br />
  31. 31. Target Your Audience<br />
  32. 32. Ensure your communications are providing a valuable service and not creating more white noise.<br />
  33. 33. Ready to get started?<br />We’re very excited for the opportunity to strengthen your online brand. <br />Contact us for a free, no obligation, online analysis: inquiry@iquantum.com.au<br />

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