“The Creative Underclass”
Gawker.com
     Blogging Since 2002
• Started by Nick Denton of New York,
  owner of blogs Jezebel, Wonkette,
  Defamer an...
• Began as a critique of New York’s top
  writers and editors, such as Anna Wintour

• Transformed into a media blog aroun...
• Used to consider themselves anti-
  establishment, coining them the “creative
  underclass” of New York by New York
  Ti...
NO ONE is off limits
     (except former employees)




                                                                  ...
Julia Allison




Star Magazine “Editor-at-Large”
      Gawker “Pinup Girl”
“Think of Gawker as New York
Times Sunday Styles, but with a
much lower threshold for a story.”
-Nick Denton
Secret Eminem Sex Tape…With No Sex
    NBC‟s Embarrassing Gold Mine
   Does Suge Knight Have a
       Sarah Palin‟s Person...
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Gawkerpresentation Carr Intro Journalism

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Gawkerpresentation Carr Intro Journalism

  1. 1. “The Creative Underclass”
  2. 2. Gawker.com Blogging Since 2002 • Started by Nick Denton of New York, owner of blogs Jezebel, Wonkette, Defamer and Valleywag
  3. 3. • Began as a critique of New York’s top writers and editors, such as Anna Wintour • Transformed into a media blog around 2004 incorporating celebrity news and sightings • Recently made another transformation to include “mainstream” news stories, rather than only gossip-column fodder
  4. 4. • Used to consider themselves anti- establishment, coining them the “creative underclass” of New York by New York Times • Reactions to Gawker’s “Stir-the-Turd” method of Journalism can garner the site up to half a million views each day • Underpaid writers (as little as $30,000/yr)
  5. 5. NO ONE is off limits (except former employees) *Choire Sicha *Josh Stein *Emily Gould *Elizabeth Spiers *Jessica Coen *Former editors/bloggers
  6. 6. Julia Allison Star Magazine “Editor-at-Large” Gawker “Pinup Girl”
  7. 7. “Think of Gawker as New York Times Sunday Styles, but with a much lower threshold for a story.” -Nick Denton
  8. 8. Secret Eminem Sex Tape…With No Sex NBC‟s Embarrassing Gold Mine Does Suge Knight Have a Sarah Palin‟s Personal Emails LiLo Dumps SamRo Via Reality Show or Not? Oprah Defends Her Sex School Twitter Julia Allison Husband Only Dude On Wants to Make Rachel Ray‟s I Don‟t Smoke PotBreath Diane Sawyer‟s Stank VooDoo And No, “Fuck You Doesn‟t Prefer „Swallow‟ Money” Like All Great Presidents, Earth Who Tom & Katie Are Here Foreverand Obama Has a Terrible Embarrassing Brother Typical Texas Principal Paris Hilton Engaged to Future Encourages Student Cage Fights Ex-Fiance

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