1. How To Use Open Source Solutions To
Overcome Cultural, Legal And Policy Issues
In Rolling Out Your Social Media Plan
J.J. Toothman
Web Strategist
NASA Ames Research Center 1

2. jj.toothman@nasa.gov
http://nasawebdude.com | http://gov20.tumblr.com
@jjtoothman
Dell Federal Government Services
NASA Ames Research Center (2001-2007; 2010 – present)
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3. Ames Homepage in 2001 3

4. Ames Homepage in 2003
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5. The One NASA Way: 2004 5

6. The Web 2.0 Era
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7. May 2005
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8. Ames Spotlight: Project Goals
Providing timely content that informs the public
Providing multiple mechanisms for people to read
Ames content
Setting up a web architecture of participation to
better engage those interested in Ames content
Developing a web content process that works best for
Ames
Perfecting the process at Ames and investigating how
to seamlessly integrate an Ames web content process
with the OneNASA portal
Setting up controls and processes to continuously
investigate and innovate with web technology
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9. Distributed knowledge bases
9

10. NASA likes to do things big and bad
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11. “Just help me publish to the web”
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12. http://www.flickr.com/photos/tallchris/14288097/ 12

13. 13

14. 14

15. 15

16. Blogs make great basecamps
http://www.flickr.com/photos/ilker/2493897107/
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17. 17

18. http://www.flickr.com/photos/dave_fleet/424
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3963211/sizes/o/in/photostream/

19. 2007 19

20. 20

21. Content Editor idenetifes
content for OneNASA portal
Ames Homepage
One NASA Portal CMS
http://www.nasa.gov/centers/ames/home/index.html
Final publish by
web content editor inetOrgPerson
Content Approval
Content Approval Process
Content Approval Process
Content Editor / Team
Content Drafts
WordPress powered CMS
Email to the CMS inetOrgPerson
Office Docs
Direct CMS Entry
Content Owners from Ames
(programs, projects, directorates, etc)
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22. Content Approval Process Plugins
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23. http://www.flickr.com/photos/ngreek/473063934/in/set-72157600131019306/
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24. Procurement = no fun 24

25. It’s all about the community
http://www.flickr.com/photos/michaelsgalpert/4558309000/ 25

26. Crowdsourced
documentation
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27. 27

28. 28

29. Open extensible
code architectures
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30. 30

31. 31

32. http://billzemanshop.blogspot.com/2009/03/one-more-thing-to-worry-about.html
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33. Transparency Enabler
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34. 34

35. 35

36. http://www.flickr.com/photos/wwworks/4759535950/sizes/l/
J.J. Toothman | jj.toothman@nasa.gov | http://nasawebdude.com | @jjtoothman
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