How To Use Open Source Solutions To
Overcome Cultural, Legal And Policy Issues
In Rolling Out Your Social Media Plan
J.J. ...
jj.toothman@nasa.gov
http://nasawebdude.com | http://gov20.tumblr.com
@jjtoothman

Dell Federal Government Services
NASA A...
Ames Homepage in 2001   3
Ames Homepage in 2003




                        4
The One NASA Way: 2004   5
The Web 2.0 Era




                  6
May 2005




           7
Ames Spotlight: Project Goals
Providing timely content that informs the public
Providing multiple mechanisms for people to...
Distributed knowledge bases
                              9
NASA likes to do things big and bad




                                      10
“Just help me publish to the web”

                                    11
http://www.flickr.com/photos/tallchris/14288097/   12
13
14
15
Blogs make great basecamps




http://www.flickr.com/photos/ilker/2493897107/
                                            ...
17
http://www.flickr.com/photos/dave_fleet/424
                                              18
3963211/sizes/o/in/photostrea...
2007   19
20
Content Editor idenetifes
                                                                             content for OneNASA...
Content Approval Process Plugins
                                   22
http://www.flickr.com/photos/ngreek/473063934/in/set-72157600131019306/
                                                  ...
Procurement = no fun   24
It’s all about the community
http://www.flickr.com/photos/michaelsgalpert/4558309000/   25
Crowdsourced
documentation
            26
27
28
Open extensible
code architectures
                     29
30
31
http://billzemanshop.blogspot.com/2009/03/one-more-thing-to-worry-about.html




                                         ...
Transparency Enabler

                       33
34
35
http://www.flickr.com/photos/wwworks/4759535950/sizes/l/




J.J. Toothman | jj.toothman@nasa.gov | http://nasawebdude.com...
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How To Use Open Source Solutions To Overcome Cultural, Legal And Policy Issues In Rolling Out Your Social Media Plan

  1. 1. How To Use Open Source Solutions To Overcome Cultural, Legal And Policy Issues In Rolling Out Your Social Media Plan J.J. Toothman Web Strategist NASA Ames Research Center 1
  2. 2. jj.toothman@nasa.gov http://nasawebdude.com | http://gov20.tumblr.com @jjtoothman Dell Federal Government Services NASA Ames Research Center (2001-2007; 2010 – present) 2
  3. 3. Ames Homepage in 2001 3
  4. 4. Ames Homepage in 2003 4
  5. 5. The One NASA Way: 2004 5
  6. 6. The Web 2.0 Era 6
  7. 7. May 2005 7
  8. 8. Ames Spotlight: Project Goals Providing timely content that informs the public Providing multiple mechanisms for people to read Ames content Setting up a web architecture of participation to better engage those interested in Ames content Developing a web content process that works best for Ames Perfecting the process at Ames and investigating how to seamlessly integrate an Ames web content process with the OneNASA portal Setting up controls and processes to continuously investigate and innovate with web technology 8
  9. 9. Distributed knowledge bases 9
  10. 10. NASA likes to do things big and bad 10
  11. 11. “Just help me publish to the web” 11
  12. 12. http://www.flickr.com/photos/tallchris/14288097/ 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. Blogs make great basecamps http://www.flickr.com/photos/ilker/2493897107/ 16 /
  17. 17. 17
  18. 18. http://www.flickr.com/photos/dave_fleet/424 18 3963211/sizes/o/in/photostream/
  19. 19. 2007 19
  20. 20. 20
  21. 21. Content Editor idenetifes content for OneNASA portal Ames Homepage One NASA Portal CMS http://www.nasa.gov/centers/ames/home/index.html Final publish by web content editor inetOrgPerson Content Approval Content Approval Process Content Approval Process Content Editor / Team Content Drafts WordPress powered CMS Email to the CMS inetOrgPerson Office Docs Direct CMS Entry Content Owners from Ames (programs, projects, directorates, etc) 21
  22. 22. Content Approval Process Plugins 22
  23. 23. http://www.flickr.com/photos/ngreek/473063934/in/set-72157600131019306/ 23
  24. 24. Procurement = no fun 24
  25. 25. It’s all about the community http://www.flickr.com/photos/michaelsgalpert/4558309000/ 25
  26. 26. Crowdsourced documentation 26
  27. 27. 27
  28. 28. 28
  29. 29. Open extensible code architectures 29
  30. 30. 30
  31. 31. 31
  32. 32. http://billzemanshop.blogspot.com/2009/03/one-more-thing-to-worry-about.html 32
  33. 33. Transparency Enabler 33
  34. 34. 34
  35. 35. 35
  36. 36. http://www.flickr.com/photos/wwworks/4759535950/sizes/l/ J.J. Toothman | jj.toothman@nasa.gov | http://nasawebdude.com | @jjtoothman 36

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