2012 03-15 corporate policies for technology and social media use

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2012 03-15 corporate policies for technology and social media use

  1. 1. Telling Your Story in A ConnectedWorld: Corporate Policies forTechnology Use and Social Media John J. “Jack” Pringle, Jr. Ellis, Lawhorne & Sims, P.A. jpringle@ellislawhorne.com www.ellislawhorne.com @jjpringlesc 1
  2. 2. We Are All Storytellers Customers Business Partners Regulators Shareholders 22
  3. 3. Mobile Computing Pervasive and Powerful Stats from CTIA 33
  4. 4. Social Media 1 44
  5. 5. Social Media Stats Over 75% of businesses use social media for business purposes but only 55% have social media policies 2 68% of businesses have social media policies, but only 44% of employees comply with social media policies 3 55
  6. 6. Gaps Between Employers andEmployees Expectations, Worldview The Lines Between Personal and Business are Being Blurred 66
  7. 7. Reasonable Expectation of Privacy Without question a moving target. United States v. Jones, No. 10-1259 (January 23, 2012). 77
  8. 8. Importance of Policies“employer policies concerning communicationwill of course shape the reasonableexpectations of their employees, especially tothe extent that such policies are clearlycommunicated.”City of Ontario v. Quon, 130 S.Ct. 2619 (2010). 88
  9. 9. 8 Word PolicyDon’t lie, don’t cheat, don’t steal, don’t reveal 4 99
  10. 10. Policies In Practical Terms Assess new technologies and uses and their impacts on expectations, obligations, and risks Adjust by providing notice and getting consent Set expectations and limits in a written policy 10 10
  11. 11. How Does This Affect Your Story? Information=Asset Protect Your Assets, But Share Them and Grow Them “Before I built a wall I’d ask to know, what I was walling in or walling out” 5 Enhance Your Storytelling 11 11
  12. 12. References1David Gilroy of conscious.co.uk2http://www.proskauer.com/files/uploads/Documents/Survey-Social-Networks-in-the-Workplace-Around-the-World.pdf3http://www.businesswire.com/news/home/20110627006530/en/Study-Majority-U.S.-Workers-Corporate-Social-Media4http://www.forbes.com/sites/davidcoursey/2012/02/27/this-8-word-social-media-policy-could-save-your-job/5Robert Frost, “The Mending Wall” 12 12

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