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Benchmark: financial advisors use of websites

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Advisor Websites’ survey of 150 financial advisors (83% from the USA) includes a lot of data on how professionals of the financial services industry are using their website, what results they are getting and what expectations they have set. For example, 52% say they are not tracking how many visits they receive each month.

Published in: Economy & Finance
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Benchmark: financial advisors use of websites

  1. 1. BENCHMARK:financial ADVISORSUSE OF WEBSITES<br />Results based on survey conducted <br />amongst 150 financial advisors in the<br />USA and Canada<br />Loic Jeanjean on behalf of advisorwebsites.com © 2010<br />
  2. 2. HIGHLIGHTS<br />75% of advisors use a website<br />39% of websites are template based<br />24% never update their websites<br />Only 15%have a Google map to their office<br />52% don’t track visitors<br />46% have linked their LinkedIn to their site<br />46% are very satisfied by their website<br />
  3. 3. DEMOGRAPHICS<br />
  4. 4. ADVISORS CURRENTLY RUNNING A WEBSITE<br />
  5. 5. TYPEs OF WEBSITE USED BY FINANCIAL ADVISORS<br />
  6. 6. HOW OFTEN ADVISORS UPDATE THEIR WEBSITE<br />
  7. 7. COMMON FEATURES ENABLED BY ADVISORs ON THEIR WEBSITES<br />
  8. 8. ANALYTICS SOLUTIONS USED BY ADVISORS TO TRACK VISITS ON THEIR WEBSITES<br />
  9. 9. AVERAGE MONTHLY TRAFFIC RECEIVED BY FINANCIAL ADVISORS<br />
  10. 10. SOCIAL MEDIA SITES LINKED TO FINANCIAL ADVISOR WEBSITES<br />
  11. 11. FEATURES FINANCIAL ADVISORS LIKE THE MOST ON THEIR WEBSITES<br />
  12. 12. FEATURES FINANCIAL ADVISORS WOULD LIKE TO ADD/CHANGE ON THEIR WEBSITES<br />
  13. 13. FINANCIAL ADVISORS OVERALL SATISFACTION OF THEIR WEBSITES<br />
  14. 14. Advisor Websites is North America’s leading provider of websites designed specifically for financial services professionals. It works closely with advisors and financial institutions to deliver efficient; compliant and high quality products.<br />LOIC JEANJEAN<br />Online Marketing Manager<br /> loic@advisorwebsites.com<br /> jjloic<br />advisorwebsites<br />

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