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I beacon revolutions


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iBeacon 기술 소개 자료

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I beacon revolutions

  1. 1. Mutecsoft JongJin Hong
  2. 2.     애플이 제시한 실내 위치 확인 시스템(indoor positioning system, IPS)으로, 근처의 iOS 7 기기에 존재를 알릴 수 있는 새 로운 차원의 저전력, 저비용 송신기 관련 기술 블루투스 LE(Bluetooth Low Energy)의 비콘 신호로 위치를 탐지 하기 때문에, iOS는 물론 애플이 만들지 않은 블루투스 LE를 장 착한 모든 기기(안드로이드 포함)에서 아이비콘을 이용할 수 있 다. 비슷한 기술로 NFC와 비교되고 있는데, 아이비콘의 감지 거리가 최소 5cm에서 최대 49m인 반면, NFC는 10cm 미만이기 때문에 활용 가능성이 훨씬 높다는 평가를 받고 있습니다. 더불어 스마 트폰을 리더기에 태그해야 사용할 수 있는 NFC와 달리 비콘이 설치된 곳을 지나가기만 해도 데이터 전송이 가능하다 iOS 7을 설치한 아이폰 4s, 아이폰 5, 아이폰 5c, 아이폰 5s, 그 리고 아이패드와 아이팟 터치가 아이비콘과 아이비콘이 지원하 는 기능 일체를 지원하기 때문에 소매업체들이 큰 투자 없이 아 이비콘을 활용할 수 있다는 점도 큰 장점
  3. 3.     In the summer of 2013, Apple announced iBeacon, a nerdysounding feature of its new operating system that would "provide apps a whole new level of location awareness". It's a new technology developed by Apple, built into its operating systems and devices since 2013, and it may "change the world forever", according to the Washington Post. The technology lets businesses set up transmitters which can tell nearby smartphones of their presence. It may not sound like much, but combined with the right software, it opens up a massive number of possibilities. Although iBeacon is an Apple trademark, the technology behind it is an open standard. An iBeacon transmitter is just a small, low-powered bluetooth aerial, shouting its name to anyone who asks. The actual tracking is done in software on the customer's phone which, works out its location using triangulation; if iBeacon #3452435 is 20m away, iBeacon #3491035 is 5m away, and iBeacon #9045902 is 50m away, then the customer must be in the wine aisle.
  4. 4.  iBeacon Starbucks Ordering and Transaction Demo ◦  Estimote Bluetooth Smart Beacon - iBeaconcompatible ◦  iBeacon Hardware Demo Example ◦  ROXIMITY Beacon Demo - iBeacons Demo ◦
  5. 5. Estimote Beacon is a super small computer. It has a powerful 32-bit ARM® Cortex M0 CPU with 256kB flash memory, accelerometer, temperature sensor and what is most important – 2.4 GHz Bluetooth 4.0 Smart (also known as BLE or Bluetooth low energy) bidirectional radio.
  6. 6.    iOS devices with Bluetooth 4.0 (iPhone 4S and later, iPad (3rd generation) and later, iPad Mini (1st generation) and later, iPod Touch (5th generation)). Android devices with Bluetooth 4.0 and Android 4.3 and later (Samsung Galaxy S3/S4/S4 Mini, Samsung Galaxy Note 2/3, HTC One, Google/LG Nexus 7 (2013 version)/Nexus 4/Nexus 5,[13] HTC Butterfly (aka Droid DNA).[14] Macintosh computers with OS X Mavericks (10.9) and Bluetooth 4.0 using the MacBeacon application from Radius Networks.[15]
  7. 7.    이미 지난 12월 미국 내 애플 매장에 아이비콘이 설치되어 활용되고 있습니다. 애플 스토어 앱을 설치한 후, 블루투스 를 활성화 하고, 앱 내에서 아이비콘을 사용하도록 설정하 면, 애플 스토어를 이동할 때마다 다양한 형태의 알림을 받 는 것입니다. 예를 들어서, 최신 아이폰 근처에 서 있을 때 업그레이드 기종 정보를 알려주고, 가정에서 쇼핑하고 매장 에서 수령하는 방식을 선택한 경우에는 매장에 들어선 순간 주문한 제품을 받아갈 수 있는지 준비 상태를 알려줍니다. 중요한 물건에 비콘을 달아 두면 잊어버리지 않을 수 있다. 냉장고에 비콘을 달아 두면, 식품정보를 잘 관리할 수 있다. 예를 들면 식품 유효기간을 관리해서 냉장고 근처에 갔을때 문제가 될만한 식품을 알려 준다.
  8. 8.  Exact location targeted:  Battery friendly:  Information during shopping:  Instant purchase: ◦ iBeacons are mobile and can be placed around the shop. With each beacon projecting the advertisement you want straight to the customer’s mobile phones, it is easier to personally inform customers about new offers and sales instead of using bill boards or salesmen harassing them. The proximity based equipment allows the customer to come straight to the section of his choice offering the products he wants by strategic placing of the beacons through out the area. ◦ iBeacon utilizes LE Bluetooth techonology which consumes much less battery than GPS system in phones. Additionally GPS signals aren’t available in many areas such as basements while the ibeacon technology presents a mobile technology which can be utilized anywhere. ◦ With iBeacon’s personalized messages being pushed to customers in proximate areas, it is much easier to provide information about various products available and their specialities. This allows customers to quickly make decisions and help them to browse through the items. ◦ iBeacon technology can also be used to purchase what you want directly from your electronic device. This saves you time, and allows more transactions for the business.
  9. 9.  안드로이드, 애플 아이비콘 대항마 확산  아이비콘(iBeacon): 알아서 결제하라 (씨넷코리아 기고 컬럼)]  Apps That Know Where You Are: Our Experimentation With Apple’s iBeacon Technology ◦ 1091211&type=xml ◦ ◦  Guide to iBeacon Hardware  Wikipedia iBeacon  Reverse Engineering the Estimote ◦ ◦ ◦
  10. 10.  Android 4.3 devices with BluetoothLE can see iBeacons but not act as iBeacons, because Android 4.3 does not support peripheral mode.