1. Radio Creative Presented by Craig Swimm VP/Cumulus Media Springfield [email_address]

2. Outline 1-Introduction 2-How I got into Radio. 3-How many people listen to Radio? 4-What is your favorite type music? 6-How do you hear about new music? 7-Future of radio and music. 8-What’s a radio commercial? 9-Writing a commercial for Yankees for ESPN

6. New York Yankee Spot Radio Copy Client: New York Yankees Length:30 11 font 9 lines of copy ESSENTIALS Attention-Getting Opening Qualify target audience What is the audience supposed to do? Why? Leave them with a slogan or thought