Media and Marketing for Middle School
History: Started by John Garvey and  Ms. Holly Barton Lopez in 2005 Objective Introduce students to careers in media and i...
Schedule 1/10 – Introduction 1/17 Online Advertisement 1/31 – Television News 2/7 – Radio 2/14 – Newspapers 2/21 – Social ...
1/10 Presenter –  John Garvey Owner: Garvey Communication Associates Inc.
1/17 Presenter –  Brenda McGiverin Digital Sales Director,  WWLP-22News
1/31 Presenter –  Elysia Rodriquez Anchor/Reporter,  WWLP-22News
2/7 Presenter –  Craig Swimm General Manager,  WMAS 94.7 FM WHLL, The Hall – 1450 AM
2/14 Presenter –  Elizabeth Roman Digital Sales Director,  WWLP-22News
2/21 Presenter –  Mary Fallon Media Director,  Garvey Communication Associates Inc.
An Introduction To Digital Marketing
% internet users who do this Send or read e-mail 92 Use a search engine to find information 92 Look for health/medical inf...
The Internet Is A Marketplace
YOU
Facebook Fan Page for Business
Online Video
Twitter  For Business
Tweets Per Day
QR Codes Make Prints Digital
Social Media Content – Part One Creating Engagement With People <ul><li>Create (post) content that has value from customer...
Social Media Content – Part Two Capturing The Attention Of Machines <ul><li>Use Keywords – common usage, technical terms, ...
Mobile Will Change Everything
Questions
Mobile Will Change Everything
Home Work What Questions do you  have for Brenda McGiverin? Digital Sales Director,  WWLP-22News
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Media and marketing for middle school overview (1-10-12)

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Introduction to a vocational mentoring seminar series for middle school students

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  • JG - Engagement is a people strategy – you need to have one - You create (post) content that is less about you – more about value from your customer and prospect’s perspective. You really have to get into their head – understand their needs and wants. Examples - Business advice; Resources; Social mission/community service/events; minimal pitching! - Use a URL shortener to link to good content: http://bit.ly/
  • JG Capturing The Attention Of Machines - Use Keywords whenever possible - words that people will search for often – and that machines therefore will recognize. Low search value: “sustainable energy” vs. much higher search value: “green energy” Low search value: “Bio tech” vs. much higher search value: “Biotech” - Common names, technical terms, abbreviations, geographic location identifiers (Pioneer Valley) - Stuff them in where ever possible (find white space on the platform you are optimizing)
  • Media and marketing for middle school overview (1-10-12)

    1. 1. Media and Marketing for Middle School
    2. 2. History: Started by John Garvey and Ms. Holly Barton Lopez in 2005 Objective Introduce students to careers in media and introduce media to Zanetti School
    3. 3. Schedule 1/10 – Introduction 1/17 Online Advertisement 1/31 – Television News 2/7 – Radio 2/14 – Newspapers 2/21 – Social Media
    4. 4. 1/10 Presenter – John Garvey Owner: Garvey Communication Associates Inc.
    5. 5. 1/17 Presenter – Brenda McGiverin Digital Sales Director, WWLP-22News
    6. 6. 1/31 Presenter – Elysia Rodriquez Anchor/Reporter, WWLP-22News
    7. 7. 2/7 Presenter – Craig Swimm General Manager, WMAS 94.7 FM WHLL, The Hall – 1450 AM
    8. 8. 2/14 Presenter – Elizabeth Roman Digital Sales Director, WWLP-22News
    9. 9. 2/21 Presenter – Mary Fallon Media Director, Garvey Communication Associates Inc.
    10. 10. An Introduction To Digital Marketing
    11. 11. % internet users who do this Send or read e-mail 92 Use a search engine to find information 92 Look for health/medical info~ 83 Look for info on a hobby or interest 83 Search for a map or driving directions 82 Check the weather 81 Look for information online about a service or product you are thinking of buying* 78 Get news 76 Go online just for fun or to pass the time 72 Buy a product 71 Watch a video on a video-sharing site like YouTube or Vimeo 71 Search for info about someone you know or might meet* 69
    12. 12. The Internet Is A Marketplace
    13. 13. YOU
    14. 14. Facebook Fan Page for Business
    15. 15. Online Video
    16. 16. Twitter For Business
    17. 17. Tweets Per Day
    18. 18. QR Codes Make Prints Digital
    19. 19. Social Media Content – Part One Creating Engagement With People <ul><li>Create (post) content that has value from customer/prospect perspective </li></ul><ul><li>Examples - Business advice; Resources; Social mission/community service/events </li></ul>
    20. 20. Social Media Content – Part Two Capturing The Attention Of Machines <ul><li>Use Keywords – common usage, technical terms, items that most people would search for. </li></ul><ul><ul><li>a) Low search value: “sustainable energy” vs. much higher search value: “green energy” </li></ul></ul><ul><ul><li>b) Low search value: “Bio tech” vs. much higher search value: “Biotech” </li></ul></ul>
    21. 21. Mobile Will Change Everything
    22. 22. Questions
    23. 23. Mobile Will Change Everything
    24. 24. Home Work What Questions do you have for Brenda McGiverin? Digital Sales Director, WWLP-22News

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