Mini treasures wiki and social media 2012http://minitreasures.pbworks.comJohanna Janhonen
Mini treasures wiki     was started in April 2009.   Let´s see the 2012 highlightsfrom the social media point of view. Joh...
Our biggest external                            community is                          still in Facebook.                  ...
702       Jan 2012                    Typical fan is                                  a lady between                      ...
The biggest countries                   are USA (257), Finland (138),                   UK (88), Spain (82), Italy (31),  ...
In one year the amount                                            of our 450 Flickr                                       ...
Our daily eMagazine                      The Mini Treasures Daily                       was shared 1172 times in          ...
For our mini professionals               we started a LinkedIn group          called Mini Treasures Pro a year ago.       ...
We have also                    556 (last year 420) followers                   in Twitter, 146 (115) members             ...
Johanna makes instructions                   And presentations for and about                   Mini treasures to SlideShar...
In 2011 Google fell in love                   with us bringing 3 times more                    visitors than in 2010 and t...
Summer                          contest                          in 2011.                                       Our       ...
Our top 10 traffic sources                         (and the change % from 2011)              1. google/organic 104 291 (11...
Mini treasures started using                   Pinterest in 2012 successfully.                   In the mean time there wa...
In overall the hours used for Mini                   treasures community management                   work by Johanna was ...
Mini treasures started using                   Pinterest                   http://pinterest.com/minitreasuresw            ...
Mini treasures started also using                   a group in Yahoo in the end of 2012.                   Its purpose is ...
http://minitreasures.pbworks.com                             Welcome to visit                            Mini treasures wi...
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Mtw 2012

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Mini treasures wiki and the highlights of the year 2012 from the social media and community management point of view.

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Mtw 2012

  1. 1. Mini treasures wiki and social media 2012http://minitreasures.pbworks.comJohanna Janhonen
  2. 2. Mini treasures wiki was started in April 2009. Let´s see the 2012 highlightsfrom the social media point of view. Johanna Janhonen
  3. 3. Our biggest external community is still in Facebook. A year ago we had just passed 700 fans milestone - now we have over 1000 fans (the milestone was reached 3rd March 2013).Johanna Janhonen
  4. 4. 702 Jan 2012 Typical fan is a lady between 35 and 54 (53,4%). Jan 2012 988 Feb 2013Johanna Janhonen
  5. 5. The biggest countries are USA (257), Finland (138), UK (88), Spain (82), Italy (31), Denmark (30) and Canada (25) representing 66% of all fans.Johanna Janhonen
  6. 6. In one year the amount of our 450 Flickr group members has grown from 450 to 500. The members posted about 3000 photos during the year (total 9700 photos). The most popular photo in our group is the same than a year ago. All rights reserved by Dan Anderson.Johanna Janhonen
  7. 7. Our daily eMagazine The Mini Treasures Daily was shared 1172 times in Twitter & 184 times in LinkedIn. It has only 19 Facebook likes. 13.3.2013Johanna Janhonen
  8. 8. For our mini professionals we started a LinkedIn group called Mini Treasures Pro a year ago. We have now 30 members in it.Johanna Janhonen
  9. 9. We have also 556 (last year 420) followers in Twitter, 146 (115) members in Blogger and 11 (10) subscibers in YouTube.Johanna Janhonen
  10. 10. Johanna makes instructions And presentations for and about Mini treasures to SlideShare. One of them was featured in the main page in Oct 2012!Johanna Janhonen
  11. 11. In 2011 Google fell in love with us bringing 3 times more visitors than in 2010 and the trend continued: in 2012 Google brought us 112% more traffic than in 2011.Johanna Janhonen
  12. 12. Summer contest in 2011. Our Advent Calendars The amount of Wiki traffic visitors grew 80% grew also 80%from 94 911 visits from 62,000to 170 840 visits. to 111 700.Johanna Janhonen
  13. 13. Our top 10 traffic sources (and the change % from 2011) 1. google/organic 104 291 (112%) 2. (direct) 19 149 (94%) 3. yahoo/organic 5 220 (10%) 4. google.com/referral 4 767 (152%) 5. bing/organic 4 209 (11 %) 6. aol/organic 2 481 (58 %) 7. pinterest.com/referral 2 433 (7056 %) 8. flickr.com/referral 2 050 (-51%) 9. twitterfeed/facebook 1 607 (57%) 10. ask /organic 1 404 (96%)Johanna Janhonen
  14. 14. Mini treasures started using Pinterest in 2012 successfully. In the mean time there was no resources to fully utilize the Flickr community we had built earlier which caused a dramatical drop (-51%) in the number of visits. But still Flickr is more important than Facebook!Johanna Janhonen
  15. 15. In overall the hours used for Mini treasures community management work by Johanna was much less than in 2011. But in the same time most of the figures continued to grow so the community is starting to success even without her. :)Johanna Janhonen
  16. 16. Mini treasures started using Pinterest http://pinterest.com/minitreasuresw in 2012. It now has 20 boards and 157 followers. The biggest board http://pinterest.com/jjanhone/mini-treasures has 970 pins and 711 followers (in March 2013).Johanna Janhonen
  17. 17. Mini treasures started also using a group in Yahoo in the end of 2012. Its purpose is to guide people in using the wiki and it was really useful when people were filling their advent calendar pages. In March 2013 we have 32 members and 232 messages.Johanna Janhonen
  18. 18. http://minitreasures.pbworks.com Welcome to visit Mini treasures wiki also in 2013 :)Johanna Janhonen

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