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Industry thought leaders have been swarming in the Jive Community on social business hot topics. Gamification was the most recent topic and members gathered to discuss how to engage employees and to measure gamification ROI. Jive has curated the best advice here.
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Gamification Swarm Reveals Best Practices
• Industry thought leaders have been swarming on social business hot
topics in the Jive Community
• Gamification was the most recent topic and members gathered to discuss
how to engage employees and to measure gamification ROI
Image courtesy of Gamification.co
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How to use Gamification to Engage
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Evaluate Results and Adapt
Ted Hopton, Global Community
It is important to emphasize that this
is an experiment. Our objective is to
encourage positive and productive
behaviors, and if we find that what we have
set up with gamification is producing
unintended negative results, we will change it.
Furthermore, we'll be watching what happens
and making changes based on what we see
working well. And beyond that, over time we
will change the levels we have now
completely, to keep things fresh and
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Shirlin Hsu, Enterprise
Community Manager, First
American Financial Corporation
Consult Resources when Launching
Recipe for success - never do it alone:
• Be proactive: connect with Jive Champions
who’ve implemented Gamification
successfully. Learn what's worked and what
was adjusted. Think about how to apply
these learnings to your own company culture.
• Engage internal advocates: they’ll help you
develop the missions and the UAT testing will
get them that much more excited.
• Plan a phased roadmap: hide higher status
points until a later date and roll out a secret
stash of badges every quarter.
With a team of experts, you will fail less and
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Gamification: Lost Opportunities
The biggest mistakes I see some organizations
making when deploying gamification would be:
• Treating it as an end in itself vs. a means
to an end
• Not aligning it to their objectives and the
behaviors they want to reinforce
(whether in or out of the community
• Making deployment a one off and not
having a roadmap in mind
• Not closing the loop by promoting some
of what you're spending time game-i-
Jennifer Kelley, Senior Strategic
Consultant, Jive Software
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Measuring the ROI of Gamification
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John Summers, Services
Collaboration & Social Strategy
at FireEye, Inc., @JVSummers
Make it Fun!
One thing not to forget is that this is
supposed to be fun for the end users.
Key word being Game. Some of the
best stuff is feedback from users that
had fun with the missions I had set up.
With the ability to trade in your points,
you can have a lot of fun.
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Alan Lepofsky, VP and Principal
Analyst of Collaboration Software,
Measure the 4 R’s
We can improve the motivation to help
people get their job done, to share
knowledge, to participate in a community
or to buy a product by measuring rank,
recognition, reputation and role.
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Wes Goldstein, Senior Manager of
Client Engagement, JCS
Capture Metrics that Matter
One of the things people
forget to do when they launch is
take that snapshot in time of what things were
like before they rolled out gamification, or any
other tool for that matter.
Gamification can be used to promote things
outside of the virtual community and tie in with
real world events.
The point is that recognition, in a community
that matters to the individual, is very important
to employee morale and welfare. This may be
the hardest KPI to measure, but could be one
of the biggest ROI if correlated to employee
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Ted Hopton, Global Community
Manager, UBM, @TedHopton
Evaluate Your Strategy and Adjust
We are not measuring ROI and we don't
expect that anyone from the outside could
know our culture and how our employees
will respond to gamification.
We are sifting and pondering the data as it
accumulates, learning how people actually
are responding and then evaluating how to
adjust the system so it will work better for
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Megan Truett, Enterprise
Measure the Gamification Impact
A good way to measure is not necessarily
the gamification itself on a whole for the
community, but how using gamification on
a specific use case made an impact.
It all comes back to the "why". Knowing
the why helps you figure out the how, and
by knowing the why you have a good
measure of how it worked.
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Visit the Jive Community to Share Your
Gamification Best Practices