Develop Better Marketing Content Faster

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Can you meet 21st century demands with 20th century technology? Nope!

Marketing has changed a lot in recent decades but one thing hasn’t: the way content is produced. When it comes to producing collateral and other assets, marketing has been stuck in the past.

Find out more about maximizing your content marketing potential: http://bit.ly/1aTo6Vq

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Develop Better Marketing Content Faster

  1. 1. 65% OF RESPONDENTSSAID THEIR SALES TEAMSUSE LESS THAN HALF THECONTENT THEIR MARKETINGDEPARTMENT PRODUCES
  2. 2. WANT TO DEVELOPBETTER MARKETINGCONTENT FASTER?STOP USING ARCHAICMETHODS!Jive Software – April 2013
  3. 3. Can you meet 21st century demandswith 20th century technology? Nope!• Marketing has changed a lot in recent decades but one thinghasn’t: the way content is produced.• When it comes to producing collateral and otherassets, marketing has been stuck in the past.© Jive confidential3
  4. 4. • Review cycles are a tangle ofcrossed signals, out-of-sync drafts& disconnects• Collateral is often late to thegame, released just as the market& competition have moved on• Critical stakeholders are often leftout of the process• Quality and relevance suffer• Costs are too high, eating intobudgets that could be used forother projectsThe pain is evident:© Jive confidential4
  5. 5. Reduce the pain!MARKETING TEAMS NEED:• tight coordination• cross-functional connection• speedy, synchronized interaction
  6. 6. CONSIDER THESE 5 KEY ASSETDEVELOPMENT CHALLENGESHow best-of-breed social collaboration systems can help you master them.
  7. 7. Challenge #1: You can’t see the wholepicture© Jive confidential7• Product marketing plans are usually discussed via email strings whichare impossible to get a complete grasp• Social business environments provide centralized workspaces whereproject teams can come together, collaborate & have total visibilityinto work processes
  8. 8. Challenge #2: Teams need easier accessto answers & experts© Jive confidential8• It’s too hard to find quality information in today’s work environments– Trapped in inboxes– Siloed in CMS, hard drives and people’s heads• Social business platforms provide rapid access to critical informationresources
  9. 9. Challenge #3: Agencies & contractorsneed a seat at the table© Jive confidential9• Outside entities play a critical role in content development, but oftentheir only link to the process is via email and meetings• Bring outsiders in to the social platform to collaborate directly withinternal teams in secure virtual spaces, where all the projectinformation lives
  10. 10. • Sales teams need collateral,while marketing teams needsales input to develop effectiveassets• Social business solutionssupport tight-knit cross-functional collaboration,engaging sales up-front andsupplying marketing withinvaluable insights and feedbackthat greatly improves theultimate productChallenge #4: Sales has to be involved© Jive confidential10
  11. 11. Challenge #5: Document collaboration hasto improve© Jive confidential11• Traditional document collaboration is a logistical nightmare:– Endless email threads– Multiple attachments– Out-of-step participants– Out-of-sync versions• Social business systems provide unified document collaboration:– Co-author, comment and finalize together– No clashing drafts or version control problems– No confusing email strings– Integration into Microsoft Word!
  12. 12. GAME-CHANGING MARKETING IMPACT• Faster content development• Less time finding information & expertise• Greater marketing team productivity• Lower sales support costs• More sales pre rep© Jive confidential12
  13. 13. VISIT JIVESOFTWARE.COM/MARKETINGFind out more about maximizing your content potential.

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