A brief overview on App Store Optimization


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A brief overview on App Store Optimization, the next generation SEO for the mobile app space.

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A brief overview on App Store Optimization

  1. 1. But will they find it??Jithin VargheseA brief overview onApp Store Optimization
  2. 2. Agenda• What is App Store Optimization (ASO)?• Why do App Developers need it?• How do you do it?
  3. 3. Mobile apps are becoming the next generation tools forcompanies to stay competitive and reach out to theircustomers.But creating a great app doesn’t mean much if people can’t findit!What is App Store Optimization (ASO)?
  4. 4. What is App Store Optimization (ASO)?App Store Optimization is simply optimizingthe visibility of your mobile app on app storeslike Google play, iTunes etc.
  5. 5. What is App Store Optimization (ASO)?How will you gain visibility and be onthe top of the already bloated list for anew online multiplayer chess game?ASO is about using the right key words,getting ranked highly in the store,making it visible and converting thesevisitors into app users.
  6. 6. Why do App Developers need it?iTunes & GooglePlay have aroundOne millionapps and stillgrowing…53% of usersdiscover appsby searchingon theirsmartphones- Nielsen81% of U.K.App Storevisitors checkout just thetop 50apps.75 % usersdownload appsfrom the topcharts withouthaving heard of itbefore
  7. 7. • The app market is crowded!• Limited mobile screen size andmyriads of apps to be displayed.• Get your App noticed!• If already on the top…Manage, update andmaintain the position as per app store rankingalgorithms.• ASO is the SEO for the mobile space.Why do App Developers need it?
  8. 8. App Store optimization techniques are still young and evolving and willbecome extremely crucial for mobile apps to be visible and successful.However, few basic ASO techniques involve:• Customers – Identify and understand your target audience.Use a set of relevant keywords that are more likely to beused by them to search for your apps.• Competitors – Identify your competitors.Analyze their keywords, app descriptions, titles etc.Competitive analysis and comparisons.Iterate the ASO process.Use tools available to identify and measure the trends and app analytics.How do you do it?
  9. 9. Let them find you,Let them find you right, andLet them be your customers.THANK YOU