Aspects of Technology                   Impacting Consumers and Businesses               - Convergence of Entertainment an...
Technology and Platforms        Content & Service        providers                                  Consumer              ...
Evolution of Content & Services distribution                                                                       Digital...
Internet : Towards a richer interactive experience                                                                        ...
Mobile Networks : Moving from village roads to    highways                                                                ...
Mobile Devices: From voice receivers to Computing /    Entertainment Devices                                 •1” screen   ...
Content           Owner &    Consumer           Service           Provider                                 6CONFIDENTIAL
Phase I – Analog and Physical Distribution                                          Print                                 ...
Phase II- Empowered consumers leveraging via    interactivity and power of social networks                                ...
Phase 3 - Implication               Implications of                    On Consumers                     Content Owners & S...
Phase III – True convergence of Internet, Telecom and    video content across devices                                     ...
Next Phase: Potential drivers for future                                                        •       Enables Distributi...
What should the content owner be doing                                                       User / User generated        ...
Value to consumer : Sum of many moving parts               Internal Systems          Hosted on                 (ERP, CRM, ...
“ Mankind s greatest accomplishment is not the revolution                     of technology it is the evolution of creativ...
USER 1               USER 2                        15CONFIDENTIAL
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Aspects of technology impacting consumers and businesses - Convergence of entertainment (content) and commerce

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A presentation on evolution of technology and its impact on business especially content owners. The presentation looks at how business need to reconfigure to avail or leverage the technology evolution and thus maximise their opportunity with consumers. The presentation also describes what are the future trends that one needs to watch out for and be prepared maximise the opportunity

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Aspects of technology impacting consumers and businesses - Convergence of entertainment (content) and commerce

  1. 1. Aspects of Technology Impacting Consumers and Businesses - Convergence of Entertainment and Commerce A brief presentation Presented by Raghvendra Madhav, representative at Harvard AMP Co-authored by Dejo George 0CONFIDENTIAL
  2. 2. Technology and Platforms Content & Service providers Consumer 1CONFIDENTIAL
  3. 3. Evolution of Content & Services distribution Digital Interactivity: Push and Pull Digitized Distribution •IP TV •Google Tv •Roku •DTH & Digital cable •Digital Radio • Websites Analog & Physical •Analog television •Print Publications •FM Radio • Digital boxes has • Digital (IPTV, Roku moved from MPEG2 to etc.) boxes with Content & Services MPEG 4 higher processing • Digital Boxes with power to run apps and storage to provide can deliver services PVR servicer and e-commerce 2CONFIDENTIAL
  4. 4. Internet : Towards a richer interactive experience Web 3.0 (based on consumer consumption) Web 2.0 (pull) •Personalization • Intelligent search • Behavioral advertising • Information sharing & collaboration • Interoperability Web 1.0 •Search, Social networking •Static web pages 3CONFIDENTIAL
  5. 5. Mobile Networks : Moving from village roads to highways LTE/WiMax 3G •All IP Network (AIPN) and hence user can do multiple 2.5G •Video call support (voice and data) •Speed upto activities 2Mbps simultaneously •Video(High •Speed upto 30 •GPRS support Resolution) but Mbps (10 times •Speed from 80- single stream faster than a 3G) 2G 100 Kbps • Multiplayer •Ultra-broadband •Data sharing in Gaming Internet access form of text, •Voice on circuit •HDTV streamed images and videos switching while •Primarily Voice multimedia (low resolution) to data on packet •Content in the •Video(High quality) some extent switching (only one form of SMS and can receive or activity at a time) distributeCONFIDENTIAL
  6. 6. Mobile Devices: From voice receivers to Computing / Entertainment Devices •1” screen •2” Screen •4” screen •10” screen •Voice facility •GPRS support •Better gaming and •Touch, enhanced •Richer user experience •SMS or text •Text and images • video experience user experience for multimedia OS OS with OS with Simple operating system with no Blackberry, storefronts storefronts multitasking Symbian, windows, iOSProcessingPower 312 MHz 600 MHz 1 GHzCONFIDENTIAL
  7. 7. Content Owner & Consumer Service Provider 6CONFIDENTIAL
  8. 8. Phase I – Analog and Physical Distribution Print Radio Content Owner & Service Broadcast Media providers Cable • Focused only on single • No Interactivity distribution channel distribution Traditional Media & Physical touch points 7CONFIDENTIAL
  9. 9. Phase II- Empowered consumers leveraging via interactivity and power of social networks Search, Social Networks Blogs/User generated content/SaaS Web 2.0 Digital Content Owner Broadcast & Service Media providers Limited capability for video 2.5G • Friends • Family • Larger Social Circle - Multiple Devices - Distribution of AppsCONFIDENTIAL
  10. 10. Phase 3 - Implication Implications of On Consumers Content Owners & Service Providers Social networks • Circle of interaction has been • Need to chase the consumers amplified 100x within the social networks • Consumer time spend in social networks increased Social Search & discovery amplified • Pulled based specific needs of • Digitization of content by entertainment & information • Location based services • Metadata gained importance to • Recommendation engines • Time between Point of purchase & enable search and distribution also leveraging user Information availability crashed generated data • However metadata reside outside • Local search platforms of the content and content owners • Ecommerce / mCommerce and service providers need to reach out to specific platforms such as Google, YouTube etc. Devices & Apps • Improved experience i.e • Content need to be transcoded • Larger screens consumers spend more time in the and edit to multi format delivery • App store fronts mobile medium and presence • Device synchronization • Services need to have apps to deliver through new devices 9CONFIDENTIAL
  11. 11. Phase III – True convergence of Internet, Telecom and video content across devices Video Distribution, High Speed Internet 3G / LTE / Content WIMAX Owner & Service Providers Devices • Convergence of telecom, • Tablets • Collaboration through Media and Internet Multimedia sharing through multiple platforms Entertainment & Services on Mobile Devices Interactivity & Services delivery on TV platforms 10CONFIDENTIAL
  12. 12. Next Phase: Potential drivers for future • Enables Distribution of multiple streams 4G of video – A video Social Network Web 3.0 • Semantic Web, Personalization : To leverage consumer consumption patterns. Use of “Artificial intelligence ?” Gesture Based • Usage of gestures to interact with digital information Interface (E.g.: Microsoft Kinect) • Allow individual smart phones and tablets to support Virtualization multiple operating systems (Benefit for enterprises) for consumer devices Embedded • Meta data embedded in content, travel with it to any device or distribution platform – Enable more effective metadata monetization in multiple platforms 11CONFIDENTIAL
  13. 13. What should the content owner be doing User / User generated content from social networks, location info, reviews Internal Systems External Meta-Data External Interface  Multi Platform - Multi Platform Creative Production Post –production - E / M -commerce Internal Meta-Data Content Management SystemCase in Point : A cookery show• At the time of creative, e.g color of utensils & sets should account for the fact the ingredients will visible in smaller screens,• Production should account for the fact that they are broken in segments which helps post production make modules formultiple platforms with minimal additional effort• The content need to rendered in the different formats along with detailed meta-data of for the different platforms andhosted on a content management system• The external interfaces can be leveraged to deliver content alone or content with other services such as enabling consumerto post reviews and feedback, enable e/m commerce to purchase ingredients, utensils etc. The external interfaces shouldhave the capability to improve the consumer experience by etc. drawing information regarding pricingcomparisons, store info, availability, integration with maps for directions etc. 12CONFIDENTIAL
  14. 14. Value to consumer : Sum of many moving parts Internal Systems Hosted on (ERP, CRM, Data) cloud B2B clients External Interfaces (Web, WAP, Mobile Apps/ Services, Content Management e-commerce) System (Content , Consumer information ,) External Web User generated data User / User • Changing psychographics: generated content from social Customer adopting new platforms networks, location • Same platforms multiple based info, requirements. E.g. one customer reviews, blogs etc uses WAP and other uses Apps Customers Applications need to be hosted on cloud for greater scalability Need to be present in all platforms – Internet, TV, Mobile 13CONFIDENTIAL
  15. 15. “ Mankind s greatest accomplishment is not the revolution of technology it is the evolution of creativity ” THANK YOU 14CONFIDENTIAL
  16. 16. USER 1 USER 2 15CONFIDENTIAL

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