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JISC BCE Comms & Marketing

An overview of JISC BCE Comms & Marketing.

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JISC BCE Comms & Marketing

  1. 1. 06/08/09 | | Slide Joint Information Systems Committee Supporting education and research JISC projects: Communications & Marketing Jane Charlton, Communications Co-ordinator 5 – 6 March 2009 Business and Community Engagement Programme Meeting
  2. 2. 06/08/09 | | Slide <ul><li>JISC is an internationally renowned and respected organisation and a national success story in the UK public sector. </li></ul><ul><li>As a consequence JISC needs to be: </li></ul><ul><ul><li>more visible </li></ul></ul><ul><ul><li>increasingly responsive </li></ul></ul><ul><ul><li>demonstrate greater transparency across its range activities to multiple stakeholders. </li></ul></ul>Introducing the JISC Brand
  3. 3. 06/08/09 | | Slide <ul><li>JISC Brand Manual </li></ul><ul><li> </li></ul><ul><li>Further advice and guidance on JISC Brand </li></ul><ul><ul><li>Greg Clemett, JISC Design & Production Manager </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>The JISC Brand
  4. 4. 06/08/09 | | Slide <ul><li>Display JISC logo on all communications and marketing materials, eg. events, print materials, press and marketing activities and websites </li></ul><ul><li>Link logo to JISC website and relevant JISC programme page </li></ul><ul><li>Include a brief strapline description of JISC involvement alongside the JISC logo </li></ul><ul><li>Display project standard text on project website above the JISC corporate standard text </li></ul><ul><li>Use JISC theme or programme colours where possible </li></ul><ul><li>Consider project name in relation to JISC </li></ul>Acknowledging JISC
  5. 5. 06/08/09 | | Slide <ul><li>JISC corporate standard text: </li></ul><ul><li>“ JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.” </li></ul>Acknowledging JISC
  6. 6. 06/08/09 | | Slide <ul><li>The JISC Business and Community Engagement programme aims to support UK institutions in their strategic management of relationships with commercial, public sector (including charities and trusts), cultural, social and civic organisations. </li></ul><ul><li> </li></ul>BCE 30 word standard text
  7. 7. 06/08/09 | | Slide <ul><li>Knowledge transfer, innovation and employer engagement are high on the Government’s agenda for economic prosperity and quality of life and are major drivers for strategic change in educational institutions. JISC supports colleges and universities in the strategic management of relationships with partners and clients external to the institution, and in managing the associated activities and services, such as knowledge exchange and workforce development. The benefits of effective business and community engagement include a more highly skilled workforce, a more efficient, dynamic and sustainable economy and a more cohesive, knowledge-enabled society. </li></ul>JISC BCE website description
  8. 8. 06/08/09 | | Slide Programme colours
  9. 9. 06/08/09 | | Slide <ul><li>Reflects our name and visual identity values </li></ul><ul><li>Must not be redrawn or modified in any way </li></ul><ul><li>Always use an approved version. </li></ul>The JISC Logo
  10. 10. 06/08/09 | | Slide The JISC Logo: Incorrect use
  11. 11. 06/08/09 | | Slide News items <ul><li>All press releases must go to the JISC News and Press Team </li></ul><ul><li>Useful tips: </li></ul><ul><ul><li>Create an impact in the first paragraph </li></ul></ul><ul><ul><li>Keep your audience in mind </li></ul></ul><ul><ul><li>Keep it short and sweet </li></ul></ul><ul><ul><li>Stick to the facts and keep your message simple </li></ul></ul><ul><ul><li>Use images and quotes to bring the story to life </li></ul></ul><ul><li>Rebecca O’Brien, Public Relations Officer, </li></ul>
  12. 12. 06/08/09 | | Slide News items
  13. 13. 06/08/09 | | Slide <ul><li>Co-ordination of JISC presence at national events </li></ul><ul><li>Guidelines on event organisation </li></ul><ul><li>List of external suppliers eg. event management companies </li></ul><ul><li>Events materials eg. stands and sidewinders </li></ul><ul><li>Advice and guidance on event organisation </li></ul><ul><ul><li>Grace Porter, Events Co-ordinator, </li></ul></ul>Events
  14. 14. 06/08/09 | | Slide Examples of display stands Large pop-up Banner
  15. 15. 06/08/09 | | Slide <ul><li>JISC publications </li></ul><ul><li>Projects welcome to contribute to JISC publications eg. JISC inform </li></ul><ul><li>Available for project staff to order (5 days notice) </li></ul><ul><li>Publication orders, </li></ul><ul><li>Advice and guidance on producing your own publications </li></ul><ul><ul><li>Amy Butterworth, Dissemination and Production Co-ordinator, </li></ul></ul>Print
  16. 16. 06/08/09 | | Slide <ul><li>Include JISC branding </li></ul><ul><li>High quality design, accessibility, usability and content </li></ul><ul><li>Web advice and guidance </li></ul><ul><ul><li>Netskills </li></ul></ul><ul><ul><li>Techdis </li></ul></ul><ul><ul><li>Ben Whitehouse, Digital Communications Manager </li></ul></ul>Web
  17. 17. 06/08/09 | | Slide <ul><li>Brief sentence describing JISC's involvement </li></ul><ul><li>JISC logo on the project homepage </li></ul><ul><li>Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage </li></ul>Project web page example
  18. 18. JISC wiki <ul><li>Username and password contact </li></ul>
  19. 19. JISC involve blog
  20. 20. JISC BCE blog
  21. 21. JISC involve blog <ul><li>Use a blog name that is meaningful in the format: </li></ul><ul><li>Ensure blog posts are short, chatty and informal </li></ul><ul><li>Be generous in your links to other material </li></ul><ul><li>Use a disclaimer if not expressing the views of JISC </li></ul><ul><li>Do not use objectionable language or violate the privacy or publicity rights of any third party </li></ul><ul><li>Comply with copyright legislation </li></ul>
  22. 22. Managing our messages: The problem JISC Corporate Campaign Theme Programmes Projects
  23. 23. Managing our messages: The Solution JISC Corporate Campaign Theme Programmes Projects
  24. 24. 06/08/09 | | Slide <ul><li>Work with JISC Communications Co-ordinator and Advisory Services BCE Team on audiences, messages and communications activities to: </li></ul><ul><ul><li>Reduce the ‘noise’ </li></ul></ul><ul><ul><li>Send clear and consistent messages </li></ul></ul><ul><ul><li>Promote and raise awareness of the JISC brand and JISC activities </li></ul></ul>JISC’s new themed approach
  25. 25. 06/08/09 | | Slide <ul><li>Three consultation workshops with institutional BCE practitioners and representatives from business and community organisations. Workshop report due soon. </li></ul><ul><li>Next steps: </li></ul><ul><ul><li>Finalise key messages and themes and circulate BCE Communications Plan </li></ul></ul><ul><ul><li>Map key issues and themes to BCE programme streams and to other JISC programmes and services </li></ul></ul><ul><ul><li>Build a community of practice through the BCE blog, discussion list, relevant associations eg. AURIL. </li></ul></ul><ul><ul><li>Communications tools eg. briefing paper, animation, event materials, news items, vodcasts and podcasts. </li></ul></ul>BCE communication themes
  26. 26. Project plan: communications <ul><li>Communications plan to include: </li></ul><ul><ul><li>Aims and objectives </li></ul></ul><ul><ul><li>Audience (stakeholder analysis) </li></ul></ul><ul><ul><li>Key messages related to benefits </li></ul></ul><ul><ul><li>Communications activities, timescales and budget </li></ul></ul>06/08/09 | | Slide
  27. 27. Co-ordination of project outputs <ul><li>Remember your project is part of a programme of work </li></ul><ul><ul><li>Liaise with the BCE Programme Manager, Advisory Services BCE Team and JISC Communications Co-ordinator to ensure join up and synthesis of the overall programme outputs </li></ul></ul><ul><ul><li>Work with projects and JISC Services that have similar themes and collaborate on communications activities </li></ul></ul>06/08/09 | | Slide
  28. 28. Project Communications & Marketing Workshop <ul><li>Practical and interactive workshop with focus on discussions and action planning to include: </li></ul><ul><ul><li>Fundamentals of marketing and communications </li></ul></ul><ul><ul><li>Good and bad practice in communications and marketing </li></ul></ul><ul><ul><li>Working with JISC branding and guidelines </li></ul></ul><ul><ul><li>Working with JISC Communications & Marketing </li></ul></ul><ul><ul><li>Developing messages for your themed cluster of projects </li></ul></ul><ul><ul><li>Identifying, segmenting and targeting stakeholders </li></ul></ul><ul><ul><li>Tailoring messages to specific audiences </li></ul></ul><ul><ul><li>Communications and marketing plans </li></ul></ul><ul><ul><li>Q&A surgery for specific challenges or issues </li></ul></ul>06/08/09 | | Slide
  29. 29. 06/08/09 | | Slide <ul><li>Jane Charlton, Communications Co-ordinator </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 (0)776 017 3223 </li></ul>Contact details
  30. 30. JISC Advisory Services BCE Team blog
  31. 31. 06/08/09 | | Slide <ul><li>Support 4 BCE Advisory Services projects </li></ul><ul><li>Support Advisory Services in engaging with BCE audiences </li></ul><ul><li>Advisory Services a possible dissemination route for BCE projects </li></ul><ul><ul><li>JISC Digital Media (formerly TASI) </li></ul></ul><ul><ul><li>JISC infonet </li></ul></ul><ul><ul><li>JISC Netskills </li></ul></ul><ul><ul><li>JISC Techdis </li></ul></ul><ul><ul><li>JISC Procureweb </li></ul></ul><ul><ul><li>JISC Legal </li></ul></ul>JISC Advisory Services BCE Team