The Product: Whatsapp is an app allowing free cross-platform communication The Target Audience: People 12-65, with basic technological literacy, owning a smartphone The Key Objective: To raise awareness about the product The Deliverables: online video with a tablet extension
The idea: A new epidemic struck the Earth – the epidemic of texting – people basically stopped living and live their lives only on their smartphones.
The video is a parody of news coverage covering the spread of disease. The video also introduces people from both side of the spectrum – an addicted user, not seeing the problem and a sociologist warning about the effects. (stock image)
In order to keep consistent with the video, we created and advertorial to cover the news of the epidemic. The upper right corner is an interactive element. A new page appears after sliding with a finger.
The newly displayed page is a quiz to determine, whether a friend of the reader suffers from the disease. After selecting and submitting answers, the reader finds on of three possible results, each followed with a copy promoting Whatsapp.