VW Bulli BusElissa Dailey   Jiri Jon   Iram Onel   Kathleen Rotschild   Kate Worthey
Target Audience
The “Hot Mamas” Playful                                                               Trendy                              ...
Insights
The mom every woman wants to be.          When I grow up,         I’ll let my kids eat            candy all day!
Strategy
Advertising willtell the HotMamasthat the VWBulli Bus willbring outtheir innerBOLD.
Objectives•   News coverage•   Create awareness•   Buzz•   Word of mouth•   Engagement with social media•   Build a Bulli ...
Community
Creative Ideas and Executions
#momsgonewild Launch • New York City   • Atlanta • Boston          • San Francisco • Chicago         • Dallas
Outdoor• In locations that busy moms frequent  – Grocery stores  – Gyms  – Public parks or playgrounds• Experiential• Non-...
Outdoor Example: Shopping Cart Side View   Aerial View   Front View
App      P.S.      Freya is the      Norse      Goddess and      Warrior      Queen of      Love, Fertility,      Sexual D...
Collaborative     “Show Us Your Bold” ContestStep 1: Submit Audition Video                  Step 2: Vote for your Favorite
Step 3: Road Trip
Step 4: Follow and Support your Team                               Step 5:
Thank you for your attention
VW Bulli Bus
VW Bulli Bus
VW Bulli Bus
VW Bulli Bus
Upcoming SlideShare
Loading in …5
×

VW Bulli Bus

299 views

Published on

Launch of the new VW Bus.
Concentration: Strategy, Idea

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
299
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

VW Bulli Bus

  1. 1. VW Bulli BusElissa Dailey Jiri Jon Iram Onel Kathleen Rotschild Kate Worthey
  2. 2. Target Audience
  3. 3. The “Hot Mamas” Playful Trendy Stands out Bold Confident Trail blazer Driven Involved SocialLoyal Independent Energetic Community Centered Loving Busy Family oriented Responsible
  4. 4. Insights
  5. 5. The mom every woman wants to be. When I grow up, I’ll let my kids eat candy all day!
  6. 6. Strategy
  7. 7. Advertising willtell the HotMamasthat the VWBulli Bus willbring outtheir innerBOLD.
  8. 8. Objectives• News coverage• Create awareness• Buzz• Word of mouth• Engagement with social media• Build a Bulli Bus community• Inspire the target audience
  9. 9. Community
  10. 10. Creative Ideas and Executions
  11. 11. #momsgonewild Launch • New York City • Atlanta • Boston • San Francisco • Chicago • Dallas
  12. 12. Outdoor• In locations that busy moms frequent – Grocery stores – Gyms – Public parks or playgrounds• Experiential• Non-traditional• Goal: High levels of engagement
  13. 13. Outdoor Example: Shopping Cart Side View Aerial View Front View
  14. 14. App P.S. Freya is the Norse Goddess and Warrior Queen of Love, Fertility, Sexual Desire
  15. 15. Collaborative “Show Us Your Bold” ContestStep 1: Submit Audition Video Step 2: Vote for your Favorite
  16. 16. Step 3: Road Trip
  17. 17. Step 4: Follow and Support your Team Step 5:
  18. 18. Thank you for your attention

×